Rosa Almarza Del Campo

Experience

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  Concept by Concept

  Jul 1997 - Oct 1999

  Executive Account

  • Design, delivery and control of communication plan, including promotional activities, events, direct mk, design and production of leaflets, plv. Incentive plans for sales force.• Budget control, negotiations and daily contact with suppliers (printing, promotional gifts, logistics, fulfillment).• Clients: Schwarkopf (Henkel), Asgrow, Kellogg´s, Fiat y Reny Picot

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  Wella Company

  Nov 1999 - May 2004

  Product Manager

  • Responsable of Hair Care, Hair Styling, Colorant categories• Design, development and analysis of Mk and Communication plans. Product launchings. Promocional and advertising plans. Relationship with media and PR presentations.• Monthly meeting with Sales Managers. Campaign/ result presentations. Incentive plans for sales force.• Agencies and suppliers contact (printing, promotional gifts, etc.). Budget control, sales forecast and reporting to headquarter (Germany)

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  Procter & Gamble

  Jun 2004 - Aug 2017

  Southern Europe Media & Digital Manager at Procter & Gamble

  Digital:-Digital responsible for P&G brands: Online supplier negotiations, online procedures development, agency capability creation, leading the P&G digital strategy per Company and per Brands. -I have lead the P&G programmatic buying project .- P&G ebusiness team Member: Responsible for the ebusiness team training; Organize, jointly with the customer team, meetings with customers to asses our growth with them in digital channels; Customer conceptual sales through training sessions to improve our ecommerce basics with the clients.-Trainer in different modules: Search, Media basics, Display advertising, Programmatic..- eBuddy program: Digital mentoring to Associated directors to update and train them in the digital world, influencing the Company digital transformation. Media:• Responsible of ATL Communication plans (Gillette, Fairy ,Ariel, Oral B, Dodot)• Design, follow up and post evaluation of the media plans. Communication reviews.• Analysis of effectiveness and efficiency of the different communication vehicles. • Agencies evaluation (planning & buying), responsible for Media dpt. audits and developing and follow up of Media procedures. To lead the digital leg of the South European Agency pitch in 2016 (from Zenith to Carat).• Media suppliers negotiations: TV, Print and Internet.• 06-08: TV Responsable Gillette, Fairy, Braun and Oral B Corporate MK. Responsable: Leading the marketing plans of very big initiatives to deliver the best holistic integrated programs (ATL&BTL). Media & Digital Training Responsible for P&G marketing community: 2004-2006 PROCTER & GAMBLE Consumer Manager • Development, execution and analysis of BTL activities for: Pantene, H&S, Herbal Essences, Olay, Maxfactor, Tampax y Pringles, including promotions, sampling, direct mk., coupons, events • Lead the “Proxima a ti” (P&G digital magazine ) launching (design , content, research, execution and analytics) Show less

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  Deusto Business School

  May 2017 - now

  -Integral Marketing and Digital Marketing Lecturer in the Executive MBA (EMBA)-Digital Strategy Lecturer in the PDC " Programa en Dirección Comercial"

  • Mentor at Deusto Digital Transformation Programm

    Jan 2023 - now

  • Integral Marketing & Digital Strategy Lecturer

    May 2017 - now
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  Rosa Almarza Consulting

  Jul 2017 - now

  Business Owner

  Media & Digital/ Integral Marketing Consultant (www.rosaalmarza.com)-Clients: Glaxo SmithKline, Teads, Eurogap, Illuma, Merkalcalzados, Okencasa, Newixmedia-Projects: i) Programmatic buying migration and media counseling for Glaxo SmithKline , ii) Teads & Illuma: Improving the seller approach to advertisers.,iii) UNIR: Content generator, Creation & Coordination of a new degree: “Programmatic Expert”, vi) Merkal Calzados: Communication analysis, new proposal design and implementation.

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  UNIR - La Universidad en Internet

  Sept 2017 - now

  Lecturer and Masters Content Creator

  Lecturer and content creator for different Masters with focus on the following subjects: Digital Marketing, Digital Advertising, New Business Models, Mobile Marketing and Growth Hacking.

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  Illuma

  Sept 2022 - now

  Global Client Director at Illuma

  Lead client development strategies, market expansion, and strengthened relationships with key advertisers and agencies. Focus on business growth through market education, demand generation, and optimization of partnerships with technology platforms. Key responsibilities:-Client Development & Management: Expanded the client portfolio by identifying opportunities and implementing strategic sales and relationship management initiatives.-Customer Success Strategy: Ensured the effective implementation of Illuma’s contextual technology in advertising campaigns, providing strategic support and performance optimization.-Strategic Partnerships with Platforms & Media: Collaborate with technology partners (DSPs and SSPs) to strengthen Illuma’s positioning in the programmatic ecosystem. Show less