
Deanna Hurrle
Wilsonart Specification Sales

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About me
Territory Business Manager at American Woodmark, Waypoint Living Spaces
Education

Mooresville High School
1979 - 1983Diploma College prepActivities and Societies: Valedictorian Student Body Vice-president Student Council

Purdue University
1983 - 1987Bachelor of Science Retail ManagementActivities and Societies: Alpha Chi Omega Sorority, Assistant Rush Chairman Dean's List Purdue Grand Prix Girl
Experience

Prime Source
Jan 1993 - Dec 1993Wilsonart Specification Sales-Updated and maintained libraries of over 500 specification accounts in Central Indiana.-Responsible for increasing Wilsonart sales through specifications.-Relayed project information to sales representatives for project tracking.-Presented product information at luncheons and other venues to architects, designers and design school students.-Responsible for the coordination, marketing and set up of the Wilsonart Road Show, Archives Collection, at the Indianapolis Zoo. Over 200 designers and fabricators attended. Show less

Lumbermens
Jan 1994 - Apr 2001Sales Consultant-Maintained a territory consisting of over 100 accounts with an annual sales volume exceeding 2.3 million dollars.-Increased sales in 2000 by 15% and Gross Profit dollars by 20%.-Targeted product line sales were increased over 30%.-Represented over 10 manufacturers with more that 25 product lines, the emphasis on Wilsonart brand products.-Maintained one account with sales nearing $600,000 of Wilsonart products.-Negotiated pricing for key accounts.-Developed sales and Gross Profit goals on a yearly basis for territory. Show less

CourterCo a division of Richelieu
Jan 2003 - Jul 2012Commercial Specialist/Territory Manager-Increased territory sales by2007 from 655,827 dollars to 2.2 million dollars.-Developed and employed various strategies to increase territory sales.-Increased Formica Solid Surface sales from $20,000 in 2003 to almost $400,000 every year thereafter, with sales topping out at $800,000.-Worked as a team with vendor representatives to expand sales opportunities.-Negotiated pricing for daily business as well as large commercial bids.-Worked effectively with all departments at CourterCo to facilitate territory growth.-Successfully changed specifications at the fabricator level to Formica products due to solid customer relationships.-Represent over 100 manufacturers and their various product lines to over 150 customers.-Present and demonstrate new products to fabricators, custom cabinet and countertop manufacturers.-Top performing sales representative every year at CourterCo.-Selected Rev-a-Shelf Champion for the Indianapolis branch due to increased sales volume and dedication to the product line. Show less

American Woodmark Corporation
Jul 2012 - nowTerritory Business Manager
Licenses & Certifications
- View certificate

The Six Morning Habits of High Performers
LinkedInFeb 2021
Volunteer Experience
President
Issued by NKBA Indiana Chapter on Jan 2016
Associated with Deanna Hurrle
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