Pamela Galeone

Experience

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  Black & Decker

  Jan 1999 - Jan 2004

  Marketing Manager

  Launched a global packaging process that was web-based and connected the following departments: engineering, sales, marketing, packaging, graphics, manufacturing, legal and more. Gained a true understanding of the enormous communication challenges a global company experiences and the number of hands required to develop a product’s package.* Developed packaging process by meeting with many individuals from various departments multiple times and understanding their needs and desires.* Needed to be very conscientious of the sales channels requirements for a flexible process in order to remain competitive in power tool market.* Ensured that the packaging process was always in line with the product development process.* Launched process by traveling globally and training the various departments on the process and web-based tool.* Trained in Six Sigma. Show less

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  Eisner Communications

  Feb 2005 - May 2006

  Internet Marketing Manager

  Managed client relations for internet marketing team. Continually developed and evaluated web banner ads for fortune 500 companies and altered them in real-time. Assisted in the development of new business.* Managed web projects ensuring that time-line of projects were met and that communications between technical, graphics and client were smooth.* Managed all reporting of banner adds, emails and other advertising vehicles and communicated this to the client.

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  The Highlands School

  Dec 2013 - Jun 2015

  Marketing Communications Specialist

  Managed marketing efforts for school and for all departments. Worked collaboratively with graphic designer to completely re-launch brand, logo, tagline, advertisements and all marketing materials in order to capture the school’s true identity and enhance its perception both internally and externally.* Developed and executed the school’s strategic marketing plan and budget; oversaw all advertising, wrote press releases and managed print and social media for school.* Redesigned the website to reflect the new brand and developed content and web hierarchy.* Created Highlands Family Connections, which is a Parent Group aimed at increasing community and retention while also offering support to parents.* Invented alumni group and hosted First Annual Alumni Panel which aimed at increasing retention, assisting with enrollment and strengthening community. * Invited to be on the Executive Search Committee whose duty was finding the school’s next Executive Director.* Built relationships with professionals in the community and increased their awareness of Highlands. Show less

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  Fulton Imports

  Jan 2016 - Dec 2017

  Ecommerce Director

  - Oversaw strategy and performance for 350+ products on Amazon.- Managed marketing team, creative team, operations team and sourcing team.- Developed brand strategies and ensure consistent brand treatment across all mediums including packaging, Amazon listings, photography, etc.- Oversaw analysis of product performance and how to constantly improve product ranking.- Responsible for launching new products and determining which new products to pursue. - Continually created and implemented processes for improved organization, communication and reporting.- Directly affected the firm’s success in doubling sales revenue year over year and becoming a top 200 Amazon seller within 2 years. Show less

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  Amify

  Jan 2018 - Nov 2018

  Director Of Brand Marketing

  - Launch Brand Marketing team which successfully repositions company from traditional Amazon reseller to Amazon agency. Team is broken down into four functions: marketing, brand and MAP enforcement, creative and advertising.- Develop and execute processes, best practices, KPIs, client onboarding, division of roles, and reporting.- Educate and train internal teams on Brand Marketing deliverables, processes, division of roles, and benefits.- Guide team in the development of listing enhancements and advertising campaigns across 25+ brands leading to increased sales, revenue, profit and product ranking.- Oversee teams effort in protecting brands from unauthorized Amazon sellers and MAP violators; worked with 15+ brands in improving Amazon presence and winning buy box. Show less

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  Fulton Imports

  Jan 2019 - now

  Director of Creative Development & Marketing

  - Lead marketing and creative teams to double gross profits YoY. Team consists of 5 marketing analysts, 1 advertising analyst, 3 graphic designers, 1 photographer and 1 videographer. - Manage performance of 1500+ products and launch of 250+ products yearly on Amazon which includes weekly product profit optimizations, SEO optimizations, advertising strategies, creative strategies, AB testing, catalog configurations, etc. - Guide company in scaling efforts due to extreme growth which includes focusing teams’ attention on top money makers, pushing marketing analysts to become category managers and developing efficiencies in using data, tools and visualizations.- Lead creative team to continuously develop world class deliverables by sharing digestible data and constantly improving processes for developing creative.- Continuously collaborate with Sourcing, Operations and New Products team to ensure that company and product goals are communicated and teams are aligned.- Consistent focus on team and individual development: Motivate each team member to reach goals, brainstorm and share best practices, train continuously and cross-functionally, and remind teams that everyone’s contribution greatly impacts small business. Show less