Prasanna Prakash

Prasanna Prakash

Outdoor Science Ambassador

Followers of Prasanna Prakash2000 followers
location of Prasanna PrakashBengaluru, Karnataka, India

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  • Timeline

  • About me

    Senior Business Analyst at Thomson Reuters | Predictive Analytics, Sales Enablement, Machine Learning and Generative AI

  • Education

    • Vellore Institute of Technology

      2013 - 2017
      Bachelor of Technology - BTech Electrical, Electronics and Communications Engineering
    • Great Learning

      2021 - 2022
      Postgraduate Program Data Science and Engineering
  • Experience

    • Bay of Life Surf Scool & Ocean Literacy

      Jun 2017 - Dec 2017
      Outdoor Science Ambassador

      Responsible for increasing public awareness and rallying support for ocean literacy and non-motorized sports.➔ Optimized the existing resource allocation system for on-field workers, resulting in a 10% reductionin client wait time➔ Streamlined data operations throughout the firm, resulting in a 15% decrease in redundancies➔ Created daily reports to track real-time progress and optimization of direct variable costs toensure maximum profitability

    • Inme Learning

      Jan 2018 - Mar 2021

      Responsible for the nationwide data and the customized ERP system and data reporting. Additionally, on and off-field personnel were trained to improve data quality for improved analysis and insights➔ Led a 6-person offshore development team through a merger with Youreka to integratelegacy systems data into ERP➔ Improved the e-commerce experience on the existing website through 10+ A/B tests,resulting in a 110% increase in online sales➔ Designed interactive & automated dashboards using Tableau while extracting the data fromthe AWS server using SQL that provided the executive leadership team with reports andrecommendations, leading to decreasing turn-around time by 50%➔ Implemented a customer Segmentation project using a clustering algorithm with an intentto provide sales and marketing teams with a focused customer database which increasedthe conversion rate by 17% Show less In charge of recruiting, training, and allocating 150 on-field human resources for the country's learning camps for young people➔ Defined a fatigue management risk system, resulting in a 25% increase in the HappinessIndex (KPI) of the on-field staff concerning respective roles and performance➔ Coached 200+ instructors, resulting in a 4.5 average participant experience score on a 5point scale➔ Revamped the budgeting, resource-allocation processes, and the hiring process byforecasting the demand, resulting in a 13% reduction in human resource costs Show less

      • Systems and Data Analyst

        Jul 2019 - Mar 2021
      • Resources Analyst

        Jun 2018 - Jun 2019
      • Operations Associate

        Jan 2018 - May 2018
    • Freelance

      Apr 2021 - Aug 2022
      Freelance Data Scientist
    • Thomson Reuters

      Aug 2022 - now

      Integral member of the Go-To-Market Advanced Analytics team, actively driving initiatives to enhance analytics solution adoption for diverse customer segments➔Engineered a predictive time series machine learning model to identify churn, upsell, and cross-sell opportunities, resulting in improved customer retention and revenue growth.➔Led a comprehensive sales enablement project, correlating sales representative training with quota attainment. Collaborated effectively across diverse teams, gaining valuable insights into Sales Operations and Enablement Show less

      • Senior Business Analyst

        Sept 2024 - now
      • Data Scientist – Advanced Analytics (Go-To-Market)

        Aug 2022 - Aug 2024
  • Licenses & Certifications