
Prasanna Prakash
Outdoor Science Ambassador

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About me
Senior Business Analyst at Thomson Reuters | Predictive Analytics, Sales Enablement, Machine Learning and Generative AI
Education

Vellore Institute of Technology
2013 - 2017Bachelor of Technology - BTech Electrical, Electronics and Communications Engineering
Great Learning
2021 - 2022Postgraduate Program Data Science and Engineering
Experience

Bay of Life Surf Scool & Ocean Literacy
Jun 2017 - Dec 2017Outdoor Science AmbassadorResponsible for increasing public awareness and rallying support for ocean literacy and non-motorized sports.➔ Optimized the existing resource allocation system for on-field workers, resulting in a 10% reductionin client wait time➔ Streamlined data operations throughout the firm, resulting in a 15% decrease in redundancies➔ Created daily reports to track real-time progress and optimization of direct variable costs toensure maximum profitability

Inme Learning
Jan 2018 - Mar 2021Responsible for the nationwide data and the customized ERP system and data reporting. Additionally, on and off-field personnel were trained to improve data quality for improved analysis and insights➔ Led a 6-person offshore development team through a merger with Youreka to integratelegacy systems data into ERP➔ Improved the e-commerce experience on the existing website through 10+ A/B tests,resulting in a 110% increase in online sales➔ Designed interactive & automated dashboards using Tableau while extracting the data fromthe AWS server using SQL that provided the executive leadership team with reports andrecommendations, leading to decreasing turn-around time by 50%➔ Implemented a customer Segmentation project using a clustering algorithm with an intentto provide sales and marketing teams with a focused customer database which increasedthe conversion rate by 17% Show less In charge of recruiting, training, and allocating 150 on-field human resources for the country's learning camps for young people➔ Defined a fatigue management risk system, resulting in a 25% increase in the HappinessIndex (KPI) of the on-field staff concerning respective roles and performance➔ Coached 200+ instructors, resulting in a 4.5 average participant experience score on a 5point scale➔ Revamped the budgeting, resource-allocation processes, and the hiring process byforecasting the demand, resulting in a 13% reduction in human resource costs Show less
Systems and Data Analyst
Jul 2019 - Mar 2021Resources Analyst
Jun 2018 - Jun 2019Operations Associate
Jan 2018 - May 2018

Freelance
Apr 2021 - Aug 2022Freelance Data Scientist
Thomson Reuters
Aug 2022 - nowIntegral member of the Go-To-Market Advanced Analytics team, actively driving initiatives to enhance analytics solution adoption for diverse customer segments➔Engineered a predictive time series machine learning model to identify churn, upsell, and cross-sell opportunities, resulting in improved customer retention and revenue growth.➔Led a comprehensive sales enablement project, correlating sales representative training with quota attainment. Collaborated effectively across diverse teams, gaining valuable insights into Sales Operations and Enablement Show less
Senior Business Analyst
Sept 2024 - nowData Scientist – Advanced Analytics (Go-To-Market)
Aug 2022 - Aug 2024
Licenses & Certifications
- View certificate

Root Cause Analysis: Getting to the Root of Business Problems
LinkedInOct 2024 - View certificate

Alteryx Foundational Micro-Credential
AlteryxSept 2023 - View certificate

Alteryx Designer Core Certification
AlteryxSept 2023 - View certificate

Machine Learning Fundamentals Micro-Credential
AlteryxOct 2023 - View certificate

SQL (Advanced)
HackerRankJul 2022 - View certificate

Oracle Cloud Infrastructure 2024 Generative AI Certified Professional
OracleAug 2024 - View certificate

GitHub for Data Scientists
LinkedInAug 2022 
CrewAI
CrewAIMay 2024
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