
Francisco Araujo
IDC Staff Instructor - PADI

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About me
Entrepreneur in action I CCO I Business Development I BU Head I Strategic Partnership | Head of Sales | B2B Sales | IVD | Healthcare | Medical Devices I Government Relations I ESG health Impact
Education

Etec Lauro Gomes
-Técnico em Eletrônica Electrical, Electronic and Communications Engineering Technology/TechnicianActivities and Societies: Curso de Técnico em Eletrônica

Universidade Presbiteriana Mackenzie / Universidade Mackenzie
-Eletronic Technology, Engineering (Bacharelado em Engenharia) Eletronic Technology, Engineering-Tecnologia em Engenharia Elétrica e Eletrônica
BSP - Business School São Paulo
-Empreendedorismo e Inovação BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

PADI
Jan 1992 - Jan 1999IDC Staff Instructor - PADIIDC( Instructor Development Course) Staff Instructor from PADI and Dive Instructor Teaching Scuba Dive technicals to others Instructors.

Abbott
Aug 1993 - Dec 1997Working directly in the Service and Customer Support Department supervising the Technical serviceactivities.
Customer Service Supervisor
Jan 1995 - Dec 1997Field Service Engineer - FSE
Aug 1993 - Dec 1994

Bayer
Dec 1997 - Dec 2003Main responsibilities with leading the direct and indirect sales team, distributor network, providing support to alternatives to reach all states in the national territory. Provide facilities to close new business getting new customers and administration individual goals, budget and sales team, efficiency customer support, work together marketing and service department to supply and develop new business strategy. Business Segments to improve sales and profit efficiencies.Responsible for total “local” sales US$ 25 Million Dollars per Year. Main Achievements:• Achieve (November) net sales US$ 20 MM X Forecasting US$ 22 MM. (November). Forecasts OPE US$ 0,7 MM. • Net Sales from Distribution US$ 12 MM X Forecasting US$ 11,5 MM• Realignment “Blue chip” customers or Key Customers.• Implement 130% equipment’s placing in field versus Budget.• Implement accuracy sales prevision of products from importation. (Forecasting of Products).• Improvement control customer’s contracts.• Achieve in 2001 net sales US$ 21 MM including currency devaluation “Bridge” performance was 93% ytd X budget. OPE US$ 0,5 MM.• Evaluation DISTRIBUITION NET and outsource in each Brazilian states with formal sales compromise issues• Innovation model relationship with the network of distributors• Strategy and concepts of synergy between commercial and technical services.• Winning the Tender for the competitive viral load service of the Ministry of Health at the national level.• Building a Diagnostics Training Center• Implementation of commercial, technical and application training model Show less • POSITION DESCRIPTION:Working directly in the Service and Customer Support Department in the management Technical service activities, application specialist and Engineers.• MAIN RESPONSABILITIES:• Technical service strategy and concepts.• Hot line Management.• Preventive actions and procedures.• Communication with customers and phone support.• Technical service costs and service contracts.• Technical service training organization.• Technical service procedures and documents.• Instruments rebuild procedures and Instruments quality control.• Technical performance metrics.• Service costs management (P&L)• Implement strategy of service.• Inventory spare parts control.• Always search for customer complain solutions. • Identify opportunities to increase service contracts revenue. • Frequently Customers visit. • Strongly Support sales and marketing department. Show less
Sales Manager
Dec 1999 - Dec 2003Service Manager
Dec 1997 - Dec 1999

VEXTRON
Jan 2004 - Oct 2007General ManagerOwn company dedicated in supporting for HealthCare and Medical Devices companies from outsource of technical service .

Sebia
Nov 2007 - Mar 2011Latin America Area ManagerManage distributor network to Latin-America, Caribbean and West Indies. Improvement distributors network for region and responsible for 1.2 Million Dollars per year in Electrophoresis from LA distributors.Main Achievements:• Startup business with distributors from Dominican Republic, Chile, Costa Rica, Honduras, Cuba, Paraguay, Trinidad & Tobago, Curaçao and Bolivia. • I conducted properly the business with our Distributor, in a way to implement electrophoresis Business in Labs and hospitals for all LA.• Government relations with several Ministries of Health (MoH) for the implementation of hemoglobin tests for the general population with a focus on treatments and identification of hemoglobinopathy. Panama, Costa Rica, Colombia, Ecuador, Cuba and others.• Improved business in core countries like as Argentina, Colombia, Chile, Panamá and Cuba.• Growth Market Share Market in core countries around 20%• Evaluation DISTRIBUTORS NETWORK in LA Region.• Renewed Business in Mexico also registering process• Start Cuba Business, 100.000 test Alkaline Hemoglobin per Year • Realignment “Blue chip” customers or Key Customers. Show less

SSI Scuba Schools International
Jan 2008 - Dec 2008Scuba Dive InstructorDiving Instructior crossover to SSI- Scuba School International in 2008. I enjoy my free time to perform a Scuba trainings to proposed all to see another part of our world. It is one of my life proposal, Ikegai, I always really motivated to do it for all. Staff Divers -http://staffdiver.com.br/

QIAGEN
Apr 2011 - Dec 2011Distributor Manager LATAMThe main Position responsible for Distributors management of Latin America in charge for distribution network of those regions. Also, my frequent travels will be supporting our Distributors with visit Hospitals, Laboratories, universities, and biotechnology companies, publics and privates in each Country. Provide commercial support for all distributors.Organize distributor network in Latin-America. Improvement business for HPV market with MoH projects for each Latin America countries.Update distributors sales rep and technical application specialists of Qiagen products and responsible for 7,5 Million Dollars per year from LA distributors.Main Achievements:• Business management higher than double-digit forecast• Government relations Management of the HPV implantation business in the Ministries of Health(MoH) in Argentina and Peru. • Potential business in Argentina is estimated at 3 million tests per year with a total of 51 Million Dollars.• Government relations and Start agreement with Ministries of Health (MoH) of Peru for HPV project around 200.000 HPV tests and the total per year will be around US 3,5 Millions Dollars• Evaluation DISTRIBUTORS NETWORK in LA Region• Search for a new distributor for the Ecuador region.• Improvement of late payments due to local problems, for example in Venezuela with the long process called CADIVI. Show less

PerkinElmer
Feb 2012 - May 2013Diagnostics Sales Director – Latin AmericaMain achievements:• Business growth higher than forecast for Brazil and Latam• Government Relations Ministry of Health (MoH) in Brazil to increase new neonatal screening tests such as Congenital adrenal hyperplasia and Biotinidase deficiency.• Realization of new business through the distribution network, in order to implement the international program in Peru. The potential deal 600,000 tests per year with Government Relations with the Ministry of Health (MOH) Peru• Evaluation of the DISTRIBUTOR NETWORK in Latin America• Start of new distributors such as Dominican Republic• Achieving the goal of overcoming payments receivable from Venezuela (CADIVI) Show less

Abbott
Jun 2013 - Jul 2017Business Development Management K.A.M. at STARLIMS Corporation ( Abbott Informatics)Responsible for maintaining and growing the Brazilian STARLIMS Informatics Sales. Maintains contact with existing clients as well as prospects for new business opportunities. Professionally articulates technology and product/solution positioning to both business and technical users. Identify and understand technical requirements of assigned accounts to assure complete customer satisfaction through all stages of the sales process.

InterfusãoTI
Aug 2017 - Jun 2018Business Development I Sales and MarketingBusiness Development of high technology information management at Brazil and Latam market. Experience at several segments such as Pharmaceutical, IVD, Molecular, Medical Devices, Analytical, Mining, Forensic, Energy, Services, etc.Specialties: Negotiations, New Business development, Business Management, Market Planning, Leadership, Sales management and others.

Plast Labor
Oct 2018 - Jan 2021Regional Business HeadTogether with the GM of the company, I created a work proposal and accepted the Growth challenge for a region little explored by the company for microbiology business for Laboratories and Industries of ES based in Greater Vitória. Objectives developed: • Government Relations Secretary of Health of main Cities ES as Vitória, Vila Velha and Serra. • Understanding of the Regional Market • Main competitors • Development of strategies according to market model and size • Implementation of achievable goals Achievements• Development new customers • Rescuing disappointed customers with the competition • Participation in bids • Business growth of more than 300% in the 1st year • Continuing Growth in the next years more than 30% per year• Success full business achievements. Show less

Robô Laura
Apr 2021 - Apr 2022Business Development Executive MngMain Challenges/ AssignmentsExplore and create new possibilities to HealthCare business to Brazilian, Latam region and worldwide.To lead the partnership strategy which sets a framework for securing and managing partnerships and delivers significant propose and growth.Build and develop a pipeline of private institutions that are progressively interested in partnering with Robô Laura.Positively contribute to the strategic direction and operational effectiveness at Robô Laura via the senior leadership Sales and product team.AchievementsNew business development, OOTB Laura Care product template was used to create models of care lines for large pharmaceutical companies and the Medical Devices industry.My job was to initiate contact, create the opportunity through AI tools, drive the deal through the sign contract and payments phase, passing the baton to the execution team.These projects were very significant as we identified excellent opportunities for new contracts with just one adjustment of the core product and even making a hybrid product with technology that generated contracts 500% higher than the regular contracts. In other words, the BD model added very interesting values to the company's MRR. Show less

Vigilantes do Sono
Apr 2022 - Jan 2023Head of Sales and Business Developmentchallenges and Achievements:• Management of the sales machine• Validation of acquisition channels• New Business and Strategic Partnerships, • Consultative Sales• Achieved expansion goals in line with the business strategy• Strategic Partnership important player for health Insurance • Workshops in companies • Building a Great Sales Funnel

Rentcars
Mar 2023 - Jul 2023Business Development Manager I BU HeadResponsible for the BU/Vertical Agencies and Operators/B2B Area. Mapping and analysis of new business opportunities with high impact on results. Strategic and innovative thinking, analytical skills, negotiation, communication. Elaboration of strategic planning and implementation of KPIs. Relationship with potential corporate agency market. Creation of innovative business strategies for the segment of agencies and operators.

DNE Diagnósticos Nordeste
Jul 2023 - Nov 2024Chief Commercial Officer (CCO)New business development to biotechnology, in vitro diagnostics reagent kits, immunodiagnostics, molecular business and Life Science products, Additional lines as Vet, Microbiology and othersIn charge for the North Region development new business Area. Mapping and analysis of new customers, building public relationship with high impact on results. Strategic and innovative thinking, analytical skills, negotiation, communication. Government Relations to promote business opportunities with potential market. Creation of innovative business strategies for increase DNE partnership and Market share at north region. Show less

NETVNO Wine Xperience
Nov 2024 - nowEntrepreneur in actionEntrepreneur in action, desire to build a legacy, a purpose, my own business starting with "why" I didn't do this before...
Licenses & Certifications
- View certificate

Fundamentos da Liderança - Lider do Futuro
CrescimentumApr 2018 - View certificate

Soft Skills for Sales Professionals
LinkedInJan 2023 - View certificate

Scuba Dive Instructor
SSI Scuba Schools InternationalJan 2008 
Negotiation & Influence – MIT model by CRESCIMENTUM - Evolution of Leadership 2018
CrescimentumJul 2018
Languages
- enEnglish
- spSpanish
- poPortuguese
- frFrancês
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