
Victor Paraschiv
Founder

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About me
Demand Gen Manager @ Litmus Automation | Managed over 7 figures in profitable ad spend for multiple businesses via paid media 💭Question everything
Education

Abbey Park High School
2016 - 2019
University of Toronto
2019 - 2023Rotman Commerce BBA Management
Ivey Business School at Western University
2017 - 2017Ivey Summer Leadership Program
Experience

Aylix Shop (Ecommerce dropshipping business)
Sept 2018 - Apr 2019FounderFounded an E-Commerce drop-shipping business that did over CAD $65,000 in revenue (~$10,000 profit). Acquired and/or enhanced the following skills in the 8 months of running it:- Shopify / Web design experience- Managing and optimizing Facebook ad campaigns- Managing and optimizing Google ad campaigns- Profound Microsoft Excel expertise- And more Entrepreneurial / Business Operations skills and knowledgeIn April I sold this business due to the extremely saturated market and the low returns in quarter 1 specifically. With the product quality being sub-par, I decided that drop-shipping was not a sustainable business model moving forwardUnfortunately the new owner changed the domain and revamped the entire website. However, here is the link of the post I created when selling the business: https://exchangemarketplace.com/shops/aylixshopThis shows:- Financials- History of business - Message from founder (me) Show less

Risedesk
Aug 2021 - Oct 2022Generalist involved in the majority of ecommerce functions. Specialist in paid advertising- Right hand man to the CEO, Michael Fan- Inventory Management- Cash Flow Modelling & Projections- Strategic Decision Making- Managed a team of 5 - Generated $1.2 million in revenue- Sole manager of $40k/month average ad spend- Total ROAS of 5.0-5.5- Platforms: Google, Instagram, Facebook, LinkedIn
Chief Of Staff
Feb 2022 - Oct 2022Digital Marketing Director
Aug 2021 - Feb 2022

Engagence
Sept 2022 - nowCo-Founder- Highlight: Scaled Learntocut.com from $0 to $100k/mo in profit in just 12 months. Done through website building, paid ads & email marketing. No cold outreach- Managing inbound client acquisition strategies through paid media & SEO. - Performing operational duties for clients including: email marketing, paid advertising and website building

EFFYDESK
Jul 2023 - now- Sole manager of $100k+ monthly budget- Average ROAS: 5.5-6.0
Paid Ads Specialist
May 2024 - nowPaid Ads Specialist
Jul 2023 - May 2024

Litmus
May 2024 - nowDemand Gen Manager
Licenses & Certifications

Business SHSM Graduate
Halton District School Board
MENSA Society Member
Mensa InternationalNov 2017
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