Karla Rivero Arrona

Experience

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  Sun Microsystems

  Jan 1999 - Jan 2007

  Customer Services / Channel Services Leader
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  Microsoft

  Jan 2007 - Jan 2009

  Marketing Servers (Small Business Server) / Marketing Communications
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  PERFORMANCE TALENT CONSULTING - LATIN AMERICA

  Sept 2011 - Feb 2013

  Head Hunter
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  Oracle

  Feb 2013 - now

  As Director, Customer Marketing Oracle Cloud Applications (finances (ERP), HR(HCM), Logistics( SCM;OTM, sales (SALES CLOUD; CX), etc) for Latin America, Iberia & North America. I focuses on engaging, developing and amplifying across channels value-based stories in LAD , Iberia and North America that infuse the Voice of the Customer and demonstrate value of their investments to support positioning of Oracle Cloud Applications as a differentiated market leader, retention and growth of the business.Creation of customer success stories, videos, blogs articles, with Oracle Cloud Applications (ERP, HCM, SCM, OTM, CX, SALES CLOUD) on their digital transformation stories.Provide inroads for customer engagement and marketing in Analyst Relations, Public Relations,Thought Leadership, Press, Field and Corporate Marketing, Campaigns, Sales Pursuits, etc.Strategic Client Account Director for Grupo BimboResponsible for CO-Marketing, Communications and Reference activities between GB and OracleAchievements Grupo Bimbo Video Englishhttps://www.youtube.com/watch?v=r0SEbI_UQx4Spanish: https://youtu.be/u-dfjx8iyzEPortuguese: https://youtu.be/td0KU8bhqzk Show less As Strategic Client Account Senior Customer Marketing Manager for Grupo Bimbo, I am responsible for CO-Marketing, Communications and Reference activities between GB and Oracle. Notable achievements:https://www.oracle.com/news/connect/grupo-bimbo-oracle-cloud-migration.htmlhttps://www.oracle.com/customers/grupo-bimbo/https://www.oracle.com/customers/bimbo-1-otm/https://www.oracle.com/events/customer-spotlight/grupo-bimbo/?source=:ow:evp:cpo:::OcomT1EventIndexhttps://www.forbes.com/sites/jonchorley/2022/05/17/entenmanns-baker-is-committed-to-a-sweet-future/?sh=27c2f96d21a0As Senior Customer Marketing Manager HCM for Latin America, Iberia & North America, focuses on engaging, developing and amplifying across channels value-based stories in LAD , Iberia and North America that infuse the Voice of the Customer and demonstrate value of their investments to support positioning of Oracle HCM as a differentiated market leader, retention and growth of the business.Creation of customer success stories, videos, blogs articles, with HCM Cloud products on their digital transformation storiesNurture and cultivate customer engagement by championing and strengthening relationships with HCM customers across Latin America , Iberia and North America.Drive development, curation & cross channel amplification of compelling customer success story content for customers in Latin America, Iberia and North America.Provide inroads for customer engagement and marketing in Analyst Relations, Public Relations,Thought Leadership, Press, Field and Corporate Marketing, Campaigns, Sales Pursuits, etc.Partner with cross functional teams to support HCM customer communities, forums and programs Show less My main two responsibilities:1. CUSTOMER MARKETING Manage customer engagements, customer advocacy, customer corporate communications, customer interviews and PR for Latin America including Brazil & Caribbean, -for creation/production/promotion of customer success stories, customer advocacy, customer communities, through different corporate channels for sales and marketing proposes-, with the Oracle's top 30 Latin American customers, including Grupo Bimbo, Femsa, Oi, Itaú, Banco de Chile, LATAM Airlines, Falabella, Grupo Bolivar, SURA, Banco Nación, Telecom Argentina, among others.2. Lead engagement producer for Oracle Latin America top 2000 accounts- Include Fortune 500 companies-, co-working with the account teams, customer success managers, marketers and public relations specialists. I have Produced +10 Forbes articles, + 50 customer videos, + 40 press releases, +60 keynote presentations , +50 success stories and… for +100 OF C-LEVEL EXECUTIVES -at Fortune 500 companies- OVER THE LAST 7 YEARS. Show less The Customer Reference area is part of Oracle Global Customer Programs(GCP).As Oracle Customer Reference Manager, I have two main functions:1. Focus on reference relationship (VP, Senior and C-Leves) building,recruitment and fulfillment focusing on the Oracle 2000 Customers (the ~100top Oracle tier key accounts) in Latin America & Caribbean. Include Fortune500 companies, across many industries.2. Focus on building and maintaining a complete portfolio of references acrossproducts, audiences, and services in order of strategic importance.I´m the primary contact responsible for managing and supporting all customerreferencing activities for the Oracle 2000 (O2K) customers in Spanish LatinAmerica (LA), Argentina, Chile, Colombia, Costa Rica, Perú, Uruguay, México,Puerto Rico, Venezuela & Caribbean Region.Responsible for managing the strategic “Co-Marketing” relationship with O2Kaccounts.Responsible for O2K customers Success Highlight in Spanish LAD &Caribbean.Maximizing CO-Operation and Co-Marketing –sales initiatives among Oracleand its customers.Manage top tier Oracle customers from marketing, reference, and salessupport perspective with VP, Senior and C-Level management.Responsible for engage VP, C-Levels to the Customer Programs - ReferenceActivities: Success Stories, Videos, Press Releases, Analyst Relations,Magazines, Awards, Speaking Engagements, On-Line /Online Campaigns ,Recognition Programs, Signage, Webcast, Customer Success Forum, etc.... Show less

  • Director Customer Marketing Oracle Cloud Apps for Ibero-America, North America & SCA for Grupo Bimbo

    Sept 2022 - now

  • Global Customer Marketing Senior Manager HCM for North America & Ibero-America, SCA for Grupo Bimbo

    Feb 2021 - Aug 2022

  • Customer Engagement Senior Manager, Latin America ( including Brazil & Caribbean)

    Jan 2018 - Feb 2021

  • Customer Reference Manager, Spanish Latin America & Caribbean

    Feb 2013 - Jan 2018
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  Profesional independiente

  Jan 2022 - now

  Psicoterapeuta en consulta privada