Leonardo Arantes - MBA

Experience

• 

  Aegis Services Australia Pty Ltd

  Oct 2008 - May 2012

  A senior sales manager role with full ownership for the sales and marketing strategy and execution for the business unit, leading 10 BDMs and support staff across 5 sales channels and 2 B2C business lines, with a yearly target of $12M.Key achievements include:- Maximized distribution channel sales & profitability (5 channels/2 business lines), leading to increased productivity, more effective reporting, clearer expectations for sales staff, development of a targeted financial reward model for each channel and cost savings in staff costs to the order of 5%. - Launched new business line following the acquisition of a small business operating in a niche market; leading my team to triple the sales volume in 9 months, using only 70% of the allocated marketing budget. This was achieved through effective market geographical segmentation, use of a ROI approach to managing marketing campaigns and effective competitor analysis / differentiation.- Recipient of the internal “Innovation Award” for the conceptualization and launch of a new sales channel targeting niche B2C markets. This channel grew to represent $6M in sales and outperformed all other channels. Show less A true ‘strategic solution selling’ role with responsibility for the end to end sales efforts for Aegis Aspire’s corporate line, including strategy development and segmentation, as well as ownership for the cross-divisional product development process.Key achievements include:- Prospected and secured the two largest revenue earner B2B clients for the business after enduring a twelve month long sales cycle (total contract value of over 5x the size of the average for the business/industry).- Established a successful marketing segmentation and positioning strategy following a detailed market analysis, which was later used to define the target markets and sales strategies for new BDMs into the company.- Identified niche market in a new industry, conceptualised new bespoke product, wrote business plan, secured strategic partnerships for content and channel distribution and launched into the market, ensuring rapid growth of market share and about $1M in revenues.- Negotiated and established a strategic alliance with an industry association to raise the profile of Aegis Aspire, by becoming the delivery arm of a dual branded training product to their membership base. Show less

  • Senior B2C Sales Manager (Aegis Aspire)

    Sept 2011 - May 2012

  • Business Development Manager - Aegis Aspire

    Oct 2008 - Sept 2011
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  Grist Consulting

  May 2012 - Nov 2015

  Business Development Manager

  GRIST is a tactical consulting and behavioural analytics company that has worked with customer focussed organisations for over 30 years. Grist has deep experience in helping large sales and service organisations align frontline staff behaviours and attitudes with the broader strategic objectives.

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  Esri Australia

  Nov 2015 - Feb 2018

  Business Development Manager

  As the largest global provider of GIS and Location Intelligence technology, we provide our clients location platforms to more effectively analyse the impact of space, time and environmental factors in business growth, cost reduction and optimisation. But also to streamline and automate workflows and establish collaboration tools that deliver to staff anywhere and in any device, the data and insights that most significantly impact their performance.

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  Complexica

  Mar 2018 - Apr 2024

  Business Development Director

  Complexica is a leading provider of Artificial Intelligence software for supply & demandoptimisation, particularly for organisations characterised by a large SKU range and long tail ofcustomers. We were founded upon the research of several world-renowned computerscientists, and have commercialised a modularised software platform called Decision Cloud®that empowers staff across multiple business functions to make better data-driven decisions.Decision Cloud® is powered by our award-winning Artificial Intelligence engine Larry, the DigitalAnalyst® and can help you:>Optimise promotions, pricing & trade spend>Improve demand forecast accuracy>Optimise supply chain planning & scheduling>Enable intelligent, omni-channel quoting & ordering>Personalise customer interactions & predict churn>Enable dynamic pricing, cross-selling, & up-selling Show less

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  Rmkble

  May 2024 - now

  Client Director / Basecamp Leader (VIC)

  rmkble.com.au - Digital, Technology, and Business Transformation consultancy, with nearly 200 Australian-based staff and an enviable track record in delivering large scale initiatives and projects using Agile.With specialist business units offering an unparalleled breadth and depth of end-to-end solutions for clients in one seamless engagement (Strategy - Architecture - Governance - Projects - Change Management - Software Development - Process Automation - ESG - AI - Data).Providing services through long term partnerships with Global Energy and Mining companies, Government departments, leading Universities and Research Institutes, large scale Health providers and Not for Profit. Show less