Shayaan Mehdi

Experience

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  Boston University

  Sept 2010 - May 2011

  Office Assistant

  • Generated research reports for Director of the Faculty Council, a body of professors representing university faculty, for use in Faculty Council meetings. Content included researching various academic topics, such as presence and value of diversity officers and the relationships between different schools at Boston University.• Developed and managed electronic inventory and record-keeping system, ensuring efficient data retrieval.

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  Biovault Technical Ltd

  Jul 2012 - Aug 2012

  Marketing and Research Intern

  • Conducted market research to determine viability of offering genetic testing as an additional service.• Researched promotional strategies for new product using social media and direct marketing• Designed and created marketing materials such as brochures

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  Latitude Research

  Oct 2012 - Dec 2012

  Survey Testing and Research Intern

  • Error-checking market research surveys for companies such as MTV, The Sundance Channel and About.com• Analyzing, synthesizing and reporting qualitative consumer market research data• Compiling data and creating detailed and navigable industry databases

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  Alpen Capital(ME).LTD

  Feb 2013 - Apr 2013

  Debt Advisory Intern

  • Analyzing financial statements, computing financial ratios and creating data charts• Writing information memorandum and teaser documents• Creating company and industry research reports

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  Management Excellence

  May 2013 - Jun 2013

  Associate Consultant

  • Participating in development of marketing communication plan for client.• Developing client presentations, conducting data analysis and creating company research reports• Coordinating communication and client engagement follow-up

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  Abu Dhabi Finance

  Jun 2013 - Jul 2015

  Marketing Officer

  My role was to expand the Digital Marketing capabilities of the company by developing and executing a Digital Marketing strategy, including Google search campaigns, Social Media campaigns, website content development along with optimizing website usability and design.Lead corporate website redesign for www.adf.ae - End-to-end project manager from RFP (Request for Proposal) through to website launch.

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  IncMind

  Dec 2015 - May 2016

  Digital Marketing and Social Media Coordinator

  Developed and executed social media strategy, increasing Twitter followers by 400%, with 200,000+ impressions and 500+ clicks

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  Kiwi.ai

  Jun 2016 - Sept 2016

  Digital Marketing and Social Media Coordinator

  Developed and executed social media and content strategy on Twitter and Facebook. Spearheaded user experience and user growth for a behaviour tracking chat bot (reported to CEO and CTO)

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  Rogers Communications

  Mar 2017 - Dec 2019

  Digital Product Specialist

  Lead the 2019 TV product roadmap for rogers.com by optimizing the website and conducting customer research, leading cross-functional design thinking sessions, and driving backlog refinement ceremonies.

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  MQT Global

  Feb 2020 - Aug 2020

  Digital Marketing Consultant

  • Developed and executed social media strategy for a smart digital weight scale• Created and edited website content for syncs.ca

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  The Mentoring Program

  Mar 2020 - now

  Co-Founder

  Developed an e-mentoring non-profit from the ground up to connect students from under-privileged backgrounds with professionals from around the globe, who provide guidance on communication, careers and goal-setting.

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  Smith School of Business at Queen's University

  Aug 2020 - Sept 2021

  Class Co-President Master of Management in Artificial Intelligence 2021
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  Vector Institute

  Sept 2021 - now

  • Associate Project Manager, Applied AI

    Jun 2022 - now

  • AI Project Management Intern

    Sept 2021 - Jun 2022