Parshva Shah

Experience

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  ReachLocal India

  Jun 2019 - Sept 2021

  SEM Analyst

  Worked with multiple businesses in the Unites States to help them run digital marketing campaigns on Google. Studied client businesses and applied strategies to ensure clients receive good amount of leads while maintaing the agreed cost per lead.Additionally, I achieved remarkable milestones, including:🎯 Decreasing Cost Per Lead (CPL) by an average of 20%, driving significant cost savings for our clients while enhancing lead quality and conversion rates.📈 Generating a notable increase in leads by over 30%, fueling business growth and expanding market reach for our partners.📊 Hands-on experience in handling monthly budgets ranging from $0.4Mn to $0.5Mn, optimizing resource allocation to achieve maximum ROI and drive business growth.📈 Increasing traffic by an impressive 35% Month-over-Month (MoM), resulting in a substantial 8% additional revenue for our clients.Major technologies used were Google Ads, Google Analytics, Microsoft Excel, Power BI. Show less

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  Accenture

  May 2023 - Jun 2023

  Business Architecture Senior Analyst

  My primary focus revolved around creating prototypes of use cases utilizing advanced technologies such as Generative AI, IoT, and more, with the overarching goal of enhancing efficiency and patient care within healthcare settings.One of the pivotal projects I spearheaded was the development of "CareCoverageAI," a revolutionary chatbot solution powered by OpenAI API. This intelligent system was designed to streamline the querying process of Summary of Benefits and Coverage (SBC) documents, providing users with instant access to crucial healthcare information. Through meticulous design and implementation, CareCoverageAI emerged as a game-changer in facilitating informed decision-making for both healthcare providers and patients alike.Additionally, I led the conception and execution of "EcoSense," an innovative system aimed at tracking and monitoring emissions from hospitals. Leveraging a sophisticated blend of sensors, IoT devices, and Power BI analytics, EcoSense offered real-time insights into environmental sustainability practices within healthcare facilities. By empowering stakeholders with actionable data, this solution paved the way for proactive environmental management strategies and bolstered the industry's commitment to eco-friendly operations. Show less