Xiao Xiao

Experience

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  China Development Bank

  Dec 2017 - Apr 2018

  Research Intern

  1. Researched and compiled materials on specific financial topics, producing well-structured reports and documents.2. Contributed to writing and editing sections of forewords for published books.3. Managed social media accounts for the research department.

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  DiDi

  Apr 2018 - Apr 2019

  Payment Product Operations Intern

  1. Event Operations: Assisted in creating event plans, coordinating material design, and managing venue logistics to ensure smooth event execution.2. Customer Experience Operations: Handled customer complaints related to payment products, addressed user issues, produced product requirement documents, and pushed for improvements to enhance user experience.3. Merchant Operations: Organized merchant information and streamlined the onboarding process for merchants. Show less

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  DiDi

  Jul 2019 - Jun 2021

  Payment Product Operations

  • Managed payment product operations, driving a 20x increase in platform penetration within two months by streamlining integration across payment, coupon, and checkout systems.• Utilized data-driven strategies to identify and overcome growth bottlenecks, doubling product penetration rates in just two weeks.• Implemented targeted marketing strategies, reducing customer acquisition costs by 90% and achieving over 10,000 new users daily.• Collaborated with cross-functional teams to develop traffic products, leading to a successful launch and increasing the user conversion rate by 10% through A/B testing and optimization. Show less

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  ByteDance

  Jun 2021 - Jun 2023

  Monetization Product Operations

  • Planned and delivered promotional campaigns for major holidays (e.g., Chinese New Year, Labor Day), collaborating with cross-functional teams to ensure smooth execution and generating significant revenue growth.• Analyzed real-time event data to optimize marketing strategies and address operational issues, achieving an average event ROI exceeding 5.• Developed actionable insights by reviewing event outcomes with data analysts, improving campaign strategies, and enhancing marketing product performance.• Designed and launched coupon solutions to support merchants, increasing user engagement and driving sustainable monetization results.• Resolved user issues by working with customer service teams, ensuring continuous improvement of marketing products and customer satisfaction. Show less

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  Conestoga College

  May 2025 - now

  Sustainability Assistant