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Janet Xu

Janet Xu

Marketing Intern

Followers of Janet Xu616 followers
location of Janet XuSeattle, Washington, United States

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  • Timeline

  • About me

    E-commerce | Marketing | Product Designer | UX Designer

  • Education

    • Springboard

      2022 - 2023

      Activities and Societies: User Research, Research Analysis, Design Ideation, Execution 700+ hours of hands-on UX/UI course material, with 1:1 industry expert mentor oversight, and completion of 2 capstone portfolio projects, 1 design sprint, and 1 industry project.Mastering skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle.

    • New York University

      2018 - 2020
      Master's degree MANAGEMENT INFORMATION SYSTEM

      courses: Database Application (Oracle, DB2, SQL server), Data Mining and Warehousing, Database Design and Management, Python Programming

    • Penn State University

      2014 - 2018
      Bachelor's degree Business Administration and Management, General

  • Experience

    • Ogilvy

      Jun 2018 - Aug 2018
      Marketing Intern

      - Collected information about the foreign and domestic sponsors of the PyeongChang 2018 Winter Olympic Games.- Provided informative and comprehensive analysis of the sponsors' marketing strategies.- Presented monthly with other interns to analyze what kind of marketing strategies companies can utilize for the next Beijing 2022 Winter Games.

    • Etsy

      Jan 2021 - now
      Ecommerce Business Owner, Marketing Designer

      - Established Etsy store from ground-up, cultivating a loyal customer base through personalized service and innovative marketing strategies.- Utilized my expertise in UX design to enhance the store content by incorporating product videos. - Optimized product titles and descriptions using compelling visuals and strategic keywords.- Applied data visualization techniques to identify opportunities for cost optimization and efficiency enhancement. - Utilized Google Analytics to analyze website traffic patterns, and gain valuable, insights into user behavior. Show less

    • Knitwise

      Oct 2021 - Jan 2022
      Marketing Specialist

      - Led the expansion of Knitwise onto Etsy platform.- Oversaw 20+ paid search campaigns worth $500K budget on Etsy. - Created successful plans that focused on growth and management of the shop.- Served as synergist connecting all marketing partners and marketing agencies to the influencer marketing work.- Coordinated influencer content to attract, engage and convert more influencers. - Analyzed existing influencer's performance and Instagram engagement rate by Google Analytics. Show less

    • Nav.it

      Feb 2023 - Apr 2023
      Product Designer

      - Collaborated with cross-functional teams to redesign the existing mindset check-in system.- Conducted 6 in-depth qualitative user research and user interviews to gain insights into the target users.- Transformed user research insights and the company's vision into a visual identity of the redesign.- Implemented information architecture to identify the best redesign solution.- Developed intuitive and seamless user prototypes.

    • Purpose Design Co.

      Apr 2023 - May 2023
      UX Researcher

      - Identified the target market and came up with assumptions about the target users to test. - Conducted primary and secondary research to gain in-depth understanding of the needs, preferences, and behaviors of the targeted market.- Developed persona, affinity map and empathy map to help segment 3 types of market based on customer characteristics.- Presented research findings and data insights to stakeholders weekly.

  • Licenses & Certifications