Marion Keith

Experience

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  Redcats

  Jan 2001 - Jan 2005

  Coordination of Ellos’ New Customer Recruitment team in Sweden,Norway, Finland and Denmark. Responsible for creating annual budgets andseasonal marketing plans for new customer recruitment on all four markets.Monitoring and analyses of the results of each channel.Managing contacts with external business partners, such as mediabrokers, magazine editors, printers and other mail-order companies. Supervision of IT projects to develop new follow-up tools. Tasked primarily with new customer recruitment.

  • New Customers Recruitment Manager - Ellos

    Jan 2002 - Jan 2005

  • Marketing Assistant - Josefssons Josefin

    Jan 2001 - Jan 2002
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  UNICEF Sweden

  Jan 2006 - Jan 2023

  I am responsible for maximizing donor engagement and improving existing donor journeys together with a cross-functional Loyalty Team (Communication and Fundraising). In the Scrum framework, as a Product Owner, I organize the Product Vision, manage the Product Backlog, and develop strategies for all existing donor segments (Pledge donors, One-off donors and Small Medium Enterprises) with a wide range of offers (pledge donations, emergencies, Inspired Gift, legacies) through a broad selection of communication channels (email, direct mail, telemarketing, web, social media, events). In charge of producing new key metrics to evaluate the Loyalty Team’s work. Collaborating with the Head of Donor Experience to manage the measurement of the Net Promoter Score. Reporting to the Director for Individual Giving.During my first year as the Product Owner of the Loyalty Team, I:- learned together with my team to work with more agility according to the Scrum method- set up UNICEF Sweden’s first onboarding program for newly recruited Pledge donors- gathered new donor insights by developing telemarketing and online surveys, as well as using the results from donor interviews- extensively tested and developed new hypotheses based on new donors insights แสดงน้อยลง Responsible for developing long-term strategies to increase income from One-off donors (recruitment and loyalty) and converting them to Pledge donors. Responsible for developing, securing and implementing operational plans, activity plans and test plans, as well as monitoring and analyzing results. Shared responsibilities for disaster preparedness together with the Digital Team Manager and Corporate KAM. Considerably involvement in the setup and development of the Inspired Gift concept for the Swedish market. Management of offers targeted at Medium Value Donors. Participation in the executive team for the development of a new CRM system. Reporting to the Director for Individual Giving.During my time as the Head of One-Off Donors, I: - developed, simplified and secured business processes- designed an integrated online and off-line communication operations platform- streamlined fundraising towards One-off donors (higher income with lower costs)- improved transaction-monitoring methods for the One-off donors target group- created extensive disaster-preparedness plans with well-defined processes- devised a new strategy for converting one-time donors to monthly donors แสดงน้อยลง

  • Senior Fundraising Officer - Legacy

    Jan 2021 - Jan 2023

  • CSPO Certified Scrum Product Owner - Donor Loyalty

    Jan 2019 - Jan 2021

  • Senior Fundraising Officer - One-Off Donors

    Jan 2012 - Jan 2018

  • Direct Mail Project Manager

    Jan 2009 - Jan 2012

  • Fundraising Assistant

    Jan 2006 - Jan 2009
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  UNICEF Indonesia

  Jan 2023 - Jan 2023

  Project Coordinator Salesforce Implementation

  Project managing Sales Force Implementation for UNICEF Indonesia together with an amazing local team and a great international task force.

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  UNICEF East Asia and Pacific

  Jan 2023 - now

  CRM Success specialist