Kimberly Charles

Experience

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  Tauck

  Jan 1995 - Jan 2003

  Operations Manager

  Tauck is a deluxe 100-year-old Tour Operator that offers escorted tours to all seven continents. *Supported Product Managers on land-based and cruise tour programs across the Pacific Rim, Europe, and North America.*Purchasing Management: Sourced and managed all on-tour supplies as the Purchasing Manager, ensuring quality and availability.*Supplier Negotiations: Developed and nurtured strong relationships with global suppliers through effective contract negotiations and inventory fulfillment.*Operational Oversight: Supervised daily operations for 15 tour programs globally, including Tour Director management, cost sheet implementation, and tour packet distribution.*Brand Representation: Maintained and promoted brand and marketing awareness across all product lines.*Charter Flight Operations: Managed all aspects of Tauck’s private charter flight operations in Nova Scotia, Canada, during the fall season, ensuring smooth logistics. Show less

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  Stone Farm LLC

  Jan 2012 - Aug 2016

  Digital Marketing Manager

  Stone Farm is the nationwide leader in reclaimed stone and brick building materials. *Spearheaded all facets of digital marketing, including website development, SEO-SEM, social media, video production, and content strategy.*Drove sales growth from $21K in 2013 to $385K by December 2015 through the conceptualization and launch of a new website.*Optimized user experience across three product channels, resulting in a 31% increase in user traffic year-over-year.*Integrated social media and web content with analytics to derive actionable insights and maximize marketing ROI.*Conducted comprehensive market research and competitor analysis to inform strategies and identify growth opportunities.*Led all local photo shoots, enhancing and implementing high-quality visual assets that maintained a competitive edge. Show less

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  Taunton Press, Inc.

  Aug 2016 - Feb 2018

  Web Producer, Fine Gardening

  Taunton Press is a publisher of periodicals, books and websites for hobbyists and building trades.*Developed and executed innovative, traffic-building content for Fine Gardening/Vegetable Gardener websites, including articles, blogs, videos, and podcasts. *Spearheaded successful marketing campaigns, growing email campaigns by 25%, open rates from 18% to 40%, and increasing social media platforms by 12%, driving new site visits by 40%.*Launched a highly successful client program, "Getting Started in Gardening," generating 3M+ ad impressions. *Strategized SEO/SEM analytics to optimize traffic and rankings, while building client partnerships through customized marketing solutions. *High-level focus on product branding, compelling digital content, and performance metrics to maximize ROI for Taunton Press and clients. Show less

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  Tauck

  Mar 2018 - Jan 2021

  Digital Travel Writer

  A deluxe 95+-year-old Tour Operator that offers escorted tours to all seven continents.Developed impactful digital content across multiple channels to drive lead generation and brand consistency. Collaborated with Brand and Digital teams to optimize strategies for improving lead conversion through the Tauck website, email, and social media campaigns.*Crafted dynamic internal, agent, and consumer-facing communications, ensuring alignment with brand positioning across platforms.*Led content development for key digital initiatives, including Travel Advisor and Tauck Guest account sections, with a focus on strategy and execution.*Spearheaded content creation for small ship and riverboat shore excursions, ensuring seamless digital integration. *Managed cross-departmental copy direction for social media, guest, and advisor communications, including real-time crisis communications.*Scripted technical and creative video content, partnering with email marketing and digital teams for cohesive execution.*Managed ongoing updates and content for the Tauck App, including Points of Interest (POI), and refined strategies based on emerging digital trends. Show less

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  Freelance

  Jan 2021 - Jan 2022

  Freelance Copywriter

  Freelance Copywriter with over 9 years of experience contributing to the omni-channel marketing efforts of clients and industries that include Travel & Hospitality, Health and Wellness, Architecture, Horticulture, and more with a focus on a broad range of copywriting needs for Websites, Email campaigns, Advertising, Blogs, and other digital initiatives. Side Hustle: Home Critic, The Plum Guide.

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  American Express Global Business Travel

  Jan 2022 - now

  Working within an agile framework, I craft strategic content that aligns with the company’s tone of voice, value proposition, and business pillars. I collaborate closely with stakeholders, cross-functional teams, and the Creative Studio to ensure consistency across all messaging and content frameworks. I play a key role in enhancing and strengthening new partnerships, while managing the development of webinar assets, brand generation campaign components, and sustainability-focused content. Additionally, I mentor new copywriters, helping them refine their skills to deliver impactful content that supports overarching business objectives. Show less *Partner with the Customer Marketing team continuously for all email communications, newsletters, and website resource hub to drive engagement and understanding of processes and products.*Craft effective long and short form content to drive and engage qualified prospects through paid and unpaid media.*Collaborates with a broad range of stakeholders across the global marketing team for effective communication and support of their initiatives and priorities including email marketing, social media platforms, native advertising platforms, and paid media.*Develop content for GBT’s website, blogs, social channels, paid media partnerships, email/nurture campaigns, and as needed for other marketing channels.*Launched, organized, and facilitated a new Editorial Board for cohesiveness with content creation efforts across external and internal communications.*Lead content creation of talk tracks and Q&A’s for webinars from inception to execution including planning and logistics with external stakeholders. *Adherence to robust brand governance guidelines and checklists reinforcing the core identity of the Amex GBT brand consistently across all outputs.*Ongoing education and professional development of the B2B travel market, industry trends, buyer personas, client pain points, and the competitive landscape. Show less

  • Content Manager, Global Brand & Content

    Jan 2024 - now

  • Copywriter, US Small & Medium-Sized Enterprises, Global Marketing

    Jan 2022 - Jan 2024