Rashi Soni

Experience

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  Society of Automotive Engineers (VIT, Vellore)

  Sept 2017 - Sept 2018

  Management
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  The Supreme Industries Ltd

  May 2018 - Jun 2018

  Summer Intern
• 

  CSED

  Dec 2018 - Sept 2019

  Editorial and Documentation
• 

  Faurecia

  May 2019 - May 2019

  Summer Intern
• 

  CamCann

  May 2020 - Jun 2020

  Summer Intern

  Digital Marketing Management and Web Content Development

• 

  Bajaj Auto Ltd

  Feb 2021 - May 2021

  Project Intern
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  Appointy India

  May 2021 - now

  Employer Branding & Recruitment Marketing: I craft and execute strategic initiatives to attract top talent and enhance the employer brand. This involves developing targeted recruitment campaigns, leveraging multiple channels to engage potential candidates. Through storytelling and compelling messaging, I create captivating employer branding materials that showcase the company's culture, values, and opportunities. I analyze recruitment metrics to optimize campaign performance and stay updated on industry trends to enhance recruitment efforts.Search Engine Optimization (SEO): I drive organic traffic and enhance the website's visibility in search engine results. This includes conducting keyword research, optimizing website content and structure, and implementing on-page SEO techniques. I also engage in off-page SEO strategies such as building high-quality backlinks and managing online reviews and directory listings. Monitoring website analytics using tools like Google Analytics helps track keyword rankings, traffic trends, and user behavior.Development of Industry-Agnostic and Feature Landing Pages: I conduct thorough market research, create buyer personas, design feature value propositions, and collaborate with cross-functional teams to develop industry-specific landing pages. This involves coordinating with product, SEO, design, and development teams to ensure smooth operations until the pages are published.Social Media Strategy and Management: I strategize and manage content for all company promotion channels, including Facebook, Instagram, LinkedIn, Twitter, and Pinterest. I supervise a team of interns, guiding them in content creation, competitor analysis, audience engagement, and reporting.Other projects I have worked on include building a product knowledge base for the company's upcoming product, Appointy X, in collaboration with the support team. Show less

  • Marketing Associate

    Aug 2021 - now

  • Sales And Marketing Intern

    May 2021 - Aug 2021