Laura Askvig

Experience

• 

  New Management Inc.

  Jul 2013 - Dec 2014

  VP of Social Media, Editor & Art Director

  • Increased website traffic through the research, development, and posting of social media content• Meticulously proofread and edited all documents and drafts, from articles to published books• Designed graphics and promotional materials to attract a wide audience

• 

  The Point Magazine

  Sept 2013 - May 2014

  Copy Editor

  • Received The Point Magazine Award of Excellence for my role as Copy Editor• Supervised and mentored a team of 10 writers through each stage of the drafting process• Implemented a new drafting process with individualized meetings to improve communication• Improved the quality of the magazine through sharp editing of content, grammar, spelling, and AP style

• 

  Spear Marketing Group

  Jun 2014 - Jun 2016

  • Worked with high-profile clients such as Google, Dropbox, Amazon, Verizon, and Plantronics• Was responsible for proofing and editing campaigns and marketing materials, ensuring best practices were applied• Managed the QC process and team for all campaigns, enforcing and developing standards and procedures• Evaluated and analyzed all tests and marketing materials in QC, collaborating with developers to resolve issues• Researched and wrote copy for campaigns, optimizing for higher engagement and in coordination with design• Meticulously reviewed and tested emails for Google, as part of their Quality Assurance process, for accuracy, efficiency, and style• Tracked, reported, and analyzed PPC and social marketing analytics for clients, providing insights and identifying trends Show less • Proofed and edited all campaigns and marketing materials for spelling and grammar, ensuring best practices were applied• Evaluated and analyzed all tests and marketing materials in QC, collaborated with developers to resolve issues• Researched and wrote copy for campaigns, optimized for higher engagement and in coordination with design• Initiated and developed internal process documents to facilitate faster and more productive workflows• Meticulously reviewed and tested emails for Google, as part of their Quality Assurance process, for accuracy, efficiency, and style• Worked with high-profile clients such as Google, Dropbox, Amazon, Verizon, and Plantronics Show less • Was responsible for proofing and editing all campaigns and marketing materials for spelling and grammar, ensuring best practices are applied• Evaluated and analyzed all tests and marketing materials in QC, collaborated with developers to resolve issues• Initiated and developed internal process documents to facilitate faster and more productive workflows• Maintained and proofed the Spear website and developed social media posts for Spear platforms• Organized and planned media placements in a variety of publications for clients• Worked with high-profile clients such as Google, Dropbox, Amazon, Verizon, and Plantronics Show less

  • Associate Copywriter/Editor & QC Admin

    Nov 2015 - Jun 2016

  • Associate Copywriter/Editor

    Jul 2015 - Nov 2015

  • Program Specialist and Editor

    Jun 2014 - Jul 2015
• 

  HarperCollins Christian Publishing

  Jul 2016 - Oct 2021

  • Strategized, implemented, and led the marketing for top revenue grossing books ($1M+), such as New York Times bestseller No Pain, No Gaines by Chip Gaines• Generated over $3M in revenue during 2020, despite COVID and changing consumer behaviors• Led omni-channel marketing brainstorms with the whole marketing and publicity team• Helped oversee and lead the corporate Brand Leadership Team for the Passion Publishing partnership, bringing together cross-company teams to brainstorm future projects and align on strategies• Innovated ways to keep W at the forefront of digital marketing in both our Amazon strategy and PPC advertising• Proactively led the launch of our first online study during COVID, garnering 8,000+ registrations• Managed the Marketing Manager, facilitating their career growth and meeting weekly to grow their skills and capabilities Show less • Developed the marketing plan and lead the campaigns on 8+ books a year• Communicated and coordinated with high-profile authors/teams, including presenting plans & updates• Oversaw and directed digital marketing tactics and social media platforms for W Publishing across all channels, including promotional emails, social media, and online advertising• Increased awareness and market share of titles through cutting-edge digital strategy• Created and managed PPC ads on Facebook, Instagram, Amazon, Twitter, Google Ads, and YouTube• Optimized digital ads for CTR and ROI – generating an ROI of 844% and over $600K on Amazon in one year alone• Grew W’s email database of 80K+ subscribers, including writing, sending, and testing sends• Led our team’s event planning for conferences, including developing lead acquisition strategies• Manage marketing budget development and expense projections for assigned campaigns Show less • Developed, managed, and optimized all social media and digital campaigns• Created digital marketing assets for internal and external email lists, blogs, and social media accounts• Worked with A-list authors/teams, including Chip & Joanna Gaines and Kathie Lee Gifford• Created and designed promotional materials, such as slides, flyers, graphics, emails, and ads• Wrote strategic copy for marketing materials and provided design direction to external contractors• Managed ad creative execution on Facebook, Instagram, Amazon, Twitter, and YouTube• Optimized digital ads for a high CTR and ROI – produced 800% ROI on Amazon ads in 2017• Ran W’s consumer-facing email marketing, including devising the strategy and schedule• Collaborated on pre-and post-show event planning for conferences and trade shows Show less

  • Senior Marketing Manager

    Aug 2019 - Oct 2021

  • Marketing Manager

    Apr 2018 - Aug 2019

  • Assistant Marketing Manager

    Jul 2016 - Apr 2018
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  Asurion

  Oct 2021 - now

  *Asurion re-organized marketing hence the title change• Strategize and execute the annual promotions plan for over 700 uBreakiFix by Asurion stores nationwide, resulting in an average 8% increase in repair volume and generating over $3M in revenue thus far• Monitor and optimize promotion performance metrics, including door swings, revenue, and margin, to maximize effectiveness• Manage the go-to-market store marketing calendar by collaborating with internal stakeholders to ensure a cohesive strategy• Orchestrate communication and strategy alignment among eight teams comprising over 40 marketing professionals to achieve marketing objectives and key results• Collaborate seamlessly with cross-functional teams, including sales, merchandising, operations, and change management, to align marketing efforts with broader business goals and objectives• Successfully plan and execute multi-channel marketing campaigns, encompassing digital, print, and in-store promotions to drive brand visibility and customer engagement• Deliver a weekly marketing overview to senior leadership and serve as the marketing representative in business reviews, showcasing promotions and marketing initiatives and their contribution to AOP objectives• Forge and manage promotional business partnerships in collaboration with the B2B team to increase customer awareness through co-promotional opportunities• Spearhead marketing initiatives for store pilot programs and merchandising launches including a comprehensive customer communication and awareness plan• Conceived and developed the first ever Promo Vault for our stores, establishing a repository of pre-approved discounts and marketing collateral readily available for rapid revenue-boosting initiatives• Cultivate a culture of open communication, collaboration, and transparency within the marketing organization to ensure ongoing awareness of store performance and marketing efforts Show less • Create and implement overall integrated marketing best practices across paid, owned and earned channels and Asurion product offerings across the organization, manifesting in the development of integrated marketing plans across key initiatives. • Own and drive methods used to organize campaigns and messaging across various channels and Asurion product offerings, partnering with both integrated marketing teams and marketing activation teams (Demand Generation, Creative Solutions and External Communications). • Serve as agency main point of contact for key marketing campaigns, offering strategic guidance and context to marketing activation teams while partnering with project management in the creation of creative assets. • Support in creating and leading training to the Marketing organization to align on best practices and utilize the tools and templates that help drive success across the organization. • Assist in quarterly and annual planning processes as well as on-going communication of plan progress. • Help define and drive team operations such as project intake, budget management, liaison to other teams, and additional specialty support • Foster an environment of open communication, collaboration and transparency across the marketing organization as a key tenant of integrated marketing best practices Show less

  • Senior Marketing Manager, Stores

    Jul 2022 - now

  • Sr Manager of Integrated Marketing Strategy

    Oct 2021 - Sept 2023