Shagufta Awan

Experience

• 

  Raffles Club International, Karachi

  Jun 2008 - Dec 2008

  Sales and Business Development Manager

  • Developing business plan and sales strategy for the market that ensures attainment of sales goals and profitability of the company.• Assisting in development and implementation of marketing plan of the company.• Convincing potential customers for memberships.• Monitoring customer preferences to determine focus of sales efforts.• Creating and conducting presentations to potential customers and obtaining their responses.

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  Pearl Continental Karachi

  Sept 2008 - Apr 2012

  Director Public Relations and Marketing

  • Developing business plan and marketing strategy for the market that ensures attainment of sales goals and profitability of the company.• Assisting in development and implementation of marketing plan of the company.• Plan and administer the hotel’s Marketing budget.• Developing and improving all hotel collaterals, according to the desired image and brand standards.• Developing and maintaining very close liaison and support with all sectors of media with media especially electronic and print media.• Creating yearly calendar of events.• Planning and managing events ranging from food festivals, fashion shows, special days, grand balls, basant, national days of various countries, Valentine’s Day as per the yearly events calendar.• Developing and maintaining contents for face book page of the property,• Running marketing campaign through internet and other means, • Issuing press releases from time to time regarding new launching, promotions, events and other happenings.• Issuing quarterly newsletter summarizing important activities of the hotel.• Arranging monthly get-together of leading media personalities. • Working with Corporate l office on designing and implementing prospecting and client contact systems designing of hotel collaterals. Show less

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  Collette Style Studio

  Jan 2015 - now

  Managing Director

  Taking care of my country and people and to improve the living standard of people of Pakistan.