Carlo Lombardo

Experience

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  STONEAROUND By Consorzio Marmisti Chiampo

  Apr 2014 - Nov 2015

  Marketing Executive

  - Website management & SEO, content writing and image/video editing to enhance online visibility of CMC firms' activities and products - Paid and Organic Social media management (Facebook, Instagram)- Communication and press office coordination for external comms Other duties, not strictly related to the above field, included PAing to CMC Board of Directors, gathering and presenting data for annual budgets, and various administrative tasks.

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  Havas Media Group

  Feb 2016 - Jan 2019

  - Team management of x4 resources: x3 Media Execs and x1 Senior Media Exec.- Responsible for new business and pitch work, quoting Display & Video price grids and drafting digital media plans.- Media planning and budgeting according to Havas Media Group commercial deals, hitting savings and barter targets.- Media strategy management for tier one clients, leading client facing presentations on campaign performances and media plans: delivered insights to clients and comms teams during meetings, workshops, and conference calls; produced competitor reviews, and developed bespoke brand safety best practices and introductions.Main clients: AXA Insurance, BBC, Hyundai, Kia, PayPal, Philips, Royal Mail. Show less - Media Planning of Display, Mobile, Video and Audio campaigns activated via the agency’s programmatic trading desk within the UK market. Developed data-driven audience strategies on open web, targeted via partnered DMPs (Oracle Data Cloud, Nielsen/Exelate Marketing Cloud, Experian Mosaic, Eyeota, etc.), keywords and contextual targeting (Grapeshot, DoubleVerify and Peer39 taxonomies), as well as planning relevant programmatic buys on site/network specific environments.- Campaign reporting and optimization, data analysis and delivery of insights, learnings and recommendations for future activities; delivery of final presentation deck for the client’s review.- Management of DSPs (DV360, Xandr, Amazon, MediaMath, Adobe, Brightroll), ad servers (Campaign Manager, Sizmek, Flashtalking, Innovid, Celtra), and SDKs (Adjust, AppsFlyer, Branch, Kochava).Grown key advertisers with new tech offerings, working closely with our clients and agency teams to ensure they are kept abreast of all the innovation Havas has access to within the marketplace, as well as promoting all the managed buys (Criteo, Quantcast, Captify, etc.).- Promoted to Senior Media Executive in Feb 2017.Main clients: EDF Energy, Nando’s, National Express, Penguin Random House, Westfield. Show less

  • Media Manager

    Aug 2017 - Jan 2019

  • Media Executive

    Feb 2016 - Jul 2017
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  Google

  Jan 2019 - Jan 2024

  - As the most senior member of the team, I covered ad interim the managing role for the Italian market's Display & Video ads business, directly reporting into the Head of Southern Europe, and looking after the overall DV360 and Google Ads and reservation YouTube business from Google's EMEA HQ in Dublin. - As a member of the Southern Europe leadership team in gCare (Google's customer experience organisation), I represented the Italian market at Sales and Ops meetings. I also collaborated with country-level Go-To-Market leads in Milan to align on key initiatives involving Sales and Operations teams from Google’s Dublin Hub. - Special appointment to service top tier clients in the Italian market advertising abroad (Export clients), providing consultation over all their Display & Video activities worldwide; accountable for technical supporting all their media agency stakeholders and other 3P technology providers to implement media plans and technical features on their own Google Marketing Platform. Show less In my temporary collaboration with the EMEA Go-To-Market team, I was responsible for supporting Google’s Media Sales organisation in shaping and executing their business strategy, as well as driving product specific strategy cross buying-doors (DV360 vs Google Ads).- Responsible for delivering EMEA QBRs to GTM Directors, Media Sales Leads, and gCare Display & Video Directors.- Coordinated GTM biweekly trading meetings with Product Leads and Sales Media Leads (Dublin Hub + In-Country).- Responsible for business analytics, dashboarding, baselines and target setting across operational metrics, tracking revenue outlook vs quotas by product areas (3P Display, Video, Audio, and O&O inventory, such as YouTube).- In 2021, I led the 3-Y DV360 Acceleration plan, partnering with Business Finance to data model on forecasts provided by Google’s industry metrics team and 3P providers (e.g. Magna Global, eMarketer, Statista, etc). During 2022, I contributed to the 2023 GTM Media Business Plan, producing insights on incremental revenue opportunities across CTV, DOOH and Audio. Show less - Digital Media strategy management for Italy’s largest media holding groups, indy agencies and direct advertisers. - Responsible for driving campaign investment pacing and optimal performance against digital KPIs by providing optimization recommendations and best practices. Acted as trusted advisor on Display, Video and Audio media strategy set-up and campaign implementation, supporting launches of product betas and Italian market firsts, later published as global case studies.- Led projects regarding new product features and roadmap, as well as managed key initiatives to successfully evolve our tools, solutions, workflows, and processes for our team and customers via our extended workforce and vendors.- Promoted to Senior Digital Media Specialist in Nov 2020 and then to Digital Media Lead in Nov 2022. Show less

  • Digital Media Lead

    Jun 2022 - Jan 2024

  • EMEA Go-To-Market, Media Sales (12m Rotation)

    Jun 2021 - May 2022

  • Digital Media Specialist

    Jan 2019 - Jun 2021
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  Meta

  Feb 2024 - now

  Client Solutions Manager

  As a Meta Account Manager working with leading Italian Tech, Telco and Services enterprises, my primary responsibility is to collaborate with my clients to foster business growth utilising Meta's advertising solutions and family of apps - including Facebook, Instagram, Messenger and WhatsApp.- Managing strategic marketing conversations with advertisers, agencies, and partners (Media, Creative, Measurement partners, MarTech, etc.) and support the implementation of marketing solutions grounded on achieving measurable business results for our clients.- Advising clients on media and creative strategy, planning, measurement and optimization of campaigns through Meta Ads Manager and succesfully deliver against their KPIs.- Building effective digital transformation roadmaps aligned with clients' marketing objectives and supported by Meta Advertising Solutions (e.g. S2S Conversion API, CRM/CDP integration, Offline Conversion import, Customer Lifetime Value bidding strategies, etc.) Show less