Danielle Rudolph

Experience

• 

  Mervyns

  Sept 2003 - May 2006

  Implemented the seasonal financial strategy of $70 million in sales volume to drive sales, gross margin, inventory, and markdowns. Developed and executed the department unit and financial plans of $20 million in sales volume for merchandise classifications and managed product orders and inventory control strategies to achieve the financial goals.

  • Merchandise Planning Manager

    Apr 2005 - May 2006

  • Business Analyst

    Sept 2003 - Apr 2005
• 

  Discover Financial Services

  Dec 2006 - May 2012

  Developed and executed communication strategies to increase international sales volume while also partnering with internal teams to build operational functionality to increase international market share. Developed effective marketing strategies by partnering with the product development team to increase card benefits awareness.

  • Project Manager, Portfolio Marketing

    Dec 2009 - May 2012

  • Senior Associate, Portfolio Marketing

    Dec 2006 - Dec 2009
• 

  BMO US

  Jun 2012 - Nov 2020

  Drove conversions (B2B and B2C) through digital campaigns by understanding the user journey and recommending the best user experience based upon competitive analysis and partner collaboration while aligning with the brand. Managed and led cross-functional teams that launched integrated card marketing campaigns to support product goals by developing the strategy, ensuring content supports the value propositions, executing the campaign and analyzing the results.

  • Digital Product Marketing Manager

    Dec 2017 - Nov 2020

  • Product Marketing Manager

    Jun 2012 - Dec 2017
• 

  Epsilon

  Feb 2021 - Sept 2022

  Vertical Product Marketing Manager

  Led account-based marketing programs and sales collateral for the Financial Services and Insurance vertical by leveraging strong partnerships with the Sales and Product teams in support of revenue goals.

• 

  Experian

  Oct 2022 - now

  Product Manager

  Develop, launch and and manage cloud-based solutions in the financial services industry.