Nidhi Sharma

Experience

• 

  Newgen Software

  Jun 2016 - May 2017

  Software Developer

  1) Developed and troubleshooted mobile applications based on IOS platform.2) Implemented apps on Xcode platform using Cocoa Touch framework and Sqlite browser for maintaing the database.3) Tested IOS SDK by embedding kiwi framework in xcode 7.3, manuallly, by writing test cases and checking code coverage and applying quality metrics.

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  Wunderman

  Jul 2017 - Jul 2019

  Marketing Automation Specialist

  • Worked on various marketing automation tools such as Marketo, ON24, and Certain.• Developed and managed campaigns end to end as per the business requirements for services like webinars, newsletters, email programs, onsite events, lead nurturing, lead scoring, etc.• Created and managed workflows for different kinds of smart lists and smart campaigns for Lead management and specific segments (moving data from one platform to another platform).• Followed e-mail marketing best practices, A/B testing for emails.• Monitored, analyzed, and developed reports on email performance, program performance, and lead performance.• Database management (segmentation, reporting, and maintenance).• Created dynamic vs static emails and landing pages as per business needs.• Provided support to clients in developing and reporting on results of their email campaigns. Effectively developed positive relationships with clients.• Engagement in day-to-day communication with clients concerning campaign preparation/approvals/launch.• Worked with team to ensure those customer requirements are fulfilled, project timelines are met and overall queue management within the working hours.• Basic knowledge of Salesforce integration with Marketo.• Worked on Adobe Experience Manager (AEM) as a part of ABM Content upload service for performing data hygiene activities within AEM Platform. Show less

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  Gartner

  Jul 2019 - Dec 2024

  *Successfully led a team of 6 members, optimizing resource allocation to enhance efficiency and performance.*Established a strategic A/B testing program that boosted client conversion rates through both manual and AI-driven methods in Instapage.*Introduced two new services, CRO Audit and Mockup, significantly improving client campaign performance as part of a return-to-growth strategy.*Collaborated with third-party agencies to resolve landing page volume challenges, effectively managing projects from start to finish.*Improved work quality by addressing escalations, providing daily oversight, and ensuring adherence to best practices.*Promoted cross-functional collaboration with teams across Engineering, Marketing, Client Success, and Analytics to execute high-impact initiatives.*Developed an in-house landing page analyzer with the Engineering team, enhancing analysis capabilities through streamlined tool integration.*Partnered with Operations to optimize the project management system, reducing designer build time and increasing team productivity.*Worked with leadership to identify strategic growth opportunities and enhance team development and onboarding processes. Show less

  • Manager, CRO Design

    Jun 2021 - Dec 2024

  • Marketing Services Associate

    Jul 2019 - Jun 2021