Misha Vayner

Experience

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  The New York Times Television

  Jun 1999 - Aug 2000

  Production Assistant

  • Transcribed, logged and media logged footage to be used in “Trauma: Life In The E.R.” and other small projects to be aired on The Learning Channel and The Discovery Channel.• Contributed in writing treatments, screening and critiques of the shows• Assisted and organized logistics of production• Assisted management of production budgets• Managed interns and attended to all office concerns

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  Neiman Marcus

  Aug 2002 - Oct 2003

  Sales Coordinator - Prada Ready to Wear

  • Assisted selling specialist with all aspects of department’s operations including customer service, RTV negotiations, merchandising, trunk shows and sales• Attended market with buyers and participated in selection of merchandise• Created and streamlined an efficient special order business by taking ownership of the program and implementing new systems, resulting in doubling special order sales

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  Bergdorf Goodman

  Oct 2003 - Jun 2007

  (Prada, Christian Louboutin, Stella McCartney, Chloe, Christian Dior, Dolce & Gabbana, Fendi, Valentino, Alexander McQueen, Versace) • Managed all aspects of financial performance and buying of Prada shoe department• Provided support and analysis for 40+ vendors, including Christian Louboutin, the largest volume business (196% increase to LY)• Improved total area’s profitability through analysis and strategic planning of gross margin, markup, inventory management and marketing incentives Show less • Assisted associate buyer with 6 departments encompassing over 100 vendors• Doubled sales in half the square footage after store renovations by analyzing vendors and honing in on strategic business operations and sales opportunities• Developed exclusive items and private label collections to increase gross margin to fill missed opportunities• Generate increased sales by implementing creative programs to motivate and train associates including selling incentives and vendor training clinics Show less

  • Senior Assistant Buyer - European & Advanced Designer Shoes

    May 2006 - Jun 2007

  • Assistant Buyer - Decorative Home

    Mar 2005 - May 2006

  • Assistant Business Manager - Oscar De La Renta

    Oct 2003 - Mar 2005
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  Salvatore Ferragamo

  Jun 2007 - Aug 2008

  Account Executive

  • Sold and managed the domestic women’s shoe collection for key accounts• Worked closely with Buyers on the strategic planning of purchases and ensuring end-of-season profitability• Strategized creative plans to maintain full price sales by reacting to store sales trends, store exclusives, and promotional incentives• Conducted product knowledge seminars and trunk shows for department and specialty stores throughout the US; presented at Neiman Marcus Conclave

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  TOD'S Group

  Aug 2008 - Aug 2009

  Account Director - Men's Women's, Juniors Shoes

  • Managed $17M footwear business for all majors & specialty stores, throughout US & Canada, for Men’s & Women’s businesses.• Developed growth plans and business strategies for each line of distribution; played fundamental role in managing product distribution• Provided Italian headquarters with strategic business insights and market analysis feedback to increase sales and minimize liabilities, including:o U.S. wholesale business needs regarding effective market operations and tools, shipping and deliveryo Product development and collection architecture based on collection voids, color and material opportunities, market trends, and price points• Coordinated customized special events in partnership with buyers to present seasonal footwear collections aimed at enhancing consumer experience, building brand equity, and increasing sales• Provided retail clients with all business needs to effectively grow business including RTVs, Coop advertising agreements, and selling tools Show less

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  MISHA NICOLE

  Sept 2009 - Nov 2014

  Founder & Chief Merchandising & Marketing Officer

  • • Visionary and creator of 2,200-square-foot retail concept store and event space, fusing fashion, art, and culture with a mission to introduce the New York consumer to global fashion trends and artistic disciplines. • Developed and presented early stage business plan; acquired two financial investors to fund concept. • Negotiated unprecedented commercial lease at 303 Bowery and Houston Street with AvalonBay Real Estate. • Launched MISHA NICOLE by hosting fashion show and pop-up shop; a sold- out event attended by 80+ international media outlets and resulting in $60k in sales with proceeds donated to a non-profit arts organization. • Successfully curated and developed creative event concepts, marketing, and press strategies to promote brand.• Sourced and debuted underpenetrated, international designers to create exclusive collections catering to the US consumer, resulting in new market and business growth. • Designed exclusive private label jewelry collection that generated 30% of overall retail sales with an avg GM of 80%. • Developed merchandise collections with artisan coops to expose consumers to their indigenous craftsmanship and design DNA, while supporting impoverished economies. • Managed inventory risk by negotiating consignment deals accounting for 20% of sales and an increased turnover. • Created series of rotating, 360-degree event marketing initiatives incorporating fashion, the arts and social consciousness, driving consistent business and brand buzz. Show less

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  Saks Fifth Avenue

  Nov 2014 - Jun 2017

  Senior Marketing Manager, Leased Operations, Retail & Service

  • • Directed all cross functional marketing, merchandising and operational initiatives for concession vendors to maximize sales and deliver a compelling brand experience. • Managed 45+ vendors ranging from luxury fashion to beauty salons and restaurants, accounting for 25% of total company’s volume. • Responsible for sourcing & negotiating new business partnerships to maximize sq. footage and innovate retail experience resulting in increased traffic, new customer acquisition, and elevated brand image. • Head of development & creation of the “Saks Wellery”, a 20,000 sq. foot pop-up experience fusing multiple wellness-based services & retailers at the NYC flagship. Generated new customer acquisition and 568,478,027 press covers. • Created a Q4 epicure concept at the NYC flagship driving $350k in sales and increased traffic to 10th floor over a 4-week period. • Consultant between vendors and buying team to maximize business opportunities through merchandising initiatives. Secured exclusive pop-up contract with Louis Vuitton that generated $1M of sales volume in 1 week.• Provided strategic direction to concession vendors to align and maximize participation with internal promotions, events, and marketing initiatives to increase sales performance. Show less

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  Your Well Guide

  Jun 2017 - now

  Certified Trauma Informed, Holistic Health & Life Coach

  Certified Trauma Informed, Holistic Health & Life Coach for my company, Your Well GuideYour Well Guide is a Holistic Healing + Wellbeing brand inspired by my transformational and ever evolving wellness journey. Through my company, I help women heal burnout, physical, mental + emotional health struggles, disconnection from their highest + most vibrant self + struggle in life. Through my ease filled approach to inner healing + alignment, I help women transform + reclaim their health + their lives, allowing them to step into their most aligned, lit up, virbrant selves without discipline, restriction or stress. Your body was created to be in harmony. Your life was meant to FLOW.Release the burden and step into your sparkle.Your Well Guide’s mission is to help women shine and live a magical life.*Private 1:1 and group health and wellbeing coaching*Monthly women's moon circles*Workshops*Corporate Wellness Workshops*Public Speaking*Group Coaching *High Level Mastermind Show less