Nicole Goh

Experience

• 

  37 Communications

  Aug 2013 - Jan 2017

  PR Executive

  Scope of Work• Press Management:Conceptualize PR strategies and liaise with the targeted press, consisting of mainstream media and social media influencers.• Events Management: Conceptualize event formats, and liaise with various vendors, suppliers, partners, and events execution.• Social Media Management: Create, plan and schedule content and posts on social media platforms, including Facebook, Instagram, and Weibo. Monitor consumers’ responsiveness and feedback.• Marketing WorkStrategize new promotions, activities, and event ideas based on the targeted launch products—review in-house marketing collaterals such as posters, brochures, etc. • Client & Account Management: Provide clients with communication and marketing support, and update clients on the progress of the projects. Clients whom i have worked with:• Consumer: Energizer SG• Consumer: Schick SG• Beauty: Prestige Products Distribution Pte Ltd (LVMH Givenchy, Versace, Bond No.9, Moschino, CLEAN Reserve, M.Micallef);• Beauty: Kimrobinson;• Jewellery: Illuma Pearls • F&B: TAO Seafood Asia;• F&B: The Quayside Group – Peony Jade;• F&B: Fu Lin Men Dou Lao;• F&B: District 10 Restaurant and Bar Show less

• 

  Pacific Licensing Studio

  May 2017 - now

  In my new expanded role, I am tasked to work on: Paradigm shift to O2O • Coordination with local teams and various stakeholders to work with retailers on offline to online (O2O strategy) across marketplace. Category lead (Global Toys Account)• Managed alongside with NBC Universal Principal the relationship of global toy accounts (Mattel, Tomy Takara, Lego, etc) for Southeast Asia markets and devising a year-round robust plan to support toy partners and retailers. New Account: Sanrio Southeast Asia• Handled the regional marketing/retail and digital functions for Sanrio Brands for PLS Thailand and Indonesia• Managed Sanrio key account in SEA (brand and marketing partnership)Clientele: NBC Universal and Sanrio Southeast Asia Show less Brand Management• Worked with NBC Universal principal to formulate structured South East Asia market approach through customising global franchise plans, content development, assets co-ordination with various stakeholders. • Spearheaded brand marketing and retail initiatives for NBC Universal franchises, and amplified these initiatives across the various consumer touchpoints across Southeast Asia.• Additional Responsibility (From 2019 onwards): Worked with principals and local markets to shift priorities and focus on Retail Brand Development (RBD) expansion across Southeast Asia markets. Marketing & Retail Management • Led planning and implementation of marketing strategies and programs with local teams to launch licensed property and products across key strategic retail partners in each market. Account Relationship Management • Worked closely with various stakeholders and managed relationships between principal and global/ regional/ local licensees and retailers across Southeast Asia marketsLicensee Management• Grew the portfolio of consumer product licensees in each market by supporting local teams in product and marketing development of key strategic licensees. Clientele: NBC Universal Regional Project Highlights: • 2018 - Movie: Launched Jurassic World Fallen Kingdom’s retail activations across Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and (Mall, Departmental & Specialty Stores)• 2018 – 2019 Franchise (New Property launch): Launched DreamWorks KouKou with strategic partners in Singapore, Malaysia & Indonesia (Mall, licensees, DTR and Promotion Deals)• 2019 – Movie: How to Train Your Dragon 3 – Launched retail activations across Singapore, Malaysia, Indonesia, Thailand, Philippines. (Mall, Departmental & Specialty Stores)• 2020 – Movie: launched Trolls World Tour retail’s activations across Singapore, Malaysia, Philippines (Mall, Departmental & Specialty Stores) Show less

  • Regional Manager, Marketing/Retail & Special Project

    Apr 2023 - now

  • Assistant Regional Manager, Marketing/Retail & Special Project

    Apr 2021 - Mar 2023

  • Senior Executive, Brand Marketing & Retail

    May 2017 - Mar 2021