Mafalda Oliveira

Experience

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  Gabinete de Relações Internacionais - ISCAP

  Apr 2010 - Jun 2010

  Curricular Internship

  Update and organize information associated to the international department in order to assist students in ERASMUS mobility.

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  LVM Professional Beauty Partners

  Apr 2011 - Mar 2014

  Marketing and Communication Manager

  - Contribute to the development of marketing strategies aligned with organizational goals.- Participate in the creation of comprehensive marketing plans.- Develop copy for advertisements, press releases, blog posts, and other materials.- Manage and oversee social media accounts to enhance brand visibility.- Plan and schedule social media content, and engage with the audience.- Plan and execute promotional events, conferences, and product launches.- Coordinate logistics, invitations, and on-site activities.- Coordinate digital marketing efforts, including social media advertising and email campaigns.- Work closely with graphic designers, videographers, and content creators.- Provide input and feedback on creative materials.- Optimize website content for search engines and user experience. Show less

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  Universidade do Minho

  Oct 2013 - Jun 2014

  Digital Transformation Project Manager

  - Develop a comprehensive digital transformation strategy aligned with business objectives.- Assess and upgrade the organization's database of students information.- Develop data management strategies for collecting, storing, and analyzing data.

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  Fibrenamics

  Oct 2014 - Oct 2015

  Marketing and Communication Coordinator

  - Conduct market research to identify trends, competitors, and potential opportunities- Develop compelling and relevant content for various marketing channels.- Create copy for advertisements, social media posts, emails, and other promotional materials.- Manage and update social media profiles to enhance brand visibility.- Plan and schedule social media content and monitor engagement.- Execute email marketing campaigns, including designing newsletters and promotional emails.- Monitor email performance and analyze key metrics.- Business Partnerships Management- Collaborate with Technical Team to deliver and organize training and workshops Show less

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  Emotional Brands

  Jan 2016 - Apr 2016

  Marketing and Communication Manager

  - Execution of marketing plans, communication and commercial channels;- Perform Content translations (EN-PT; PT-EN);- Build and improve company's media relations- Definition of product strategy, pricing, promotion/campaigns;- Define and implement the company's communication plan (including digital marketing);- Coordinating the design of promotional material and distributing in online and offline channels;- Managed Web page content.

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  RedeInnov

  Apr 2016 - Apr 2018

  Product Owner & Marketing Strategy Manager

  - Developed and executed all of multi-channel marketing strategies (website, social media, print, and events).- Conducted market research to identify trends, competitive landscapes, and opportunities for growth and improve brand marketing and exposure- Developed and maintained brand guidelines, ensuring consistent brand messaging across all channels.- Managed Marketing budget.- Developed engaging and relevant content for websites, blogs, social media, and other digital platforms.- Created a content calendar to plan and organize content publication.- Optimize website content to improve search engine rankings.- Develop and implement social media strategies to increase brand awareness and engagement.- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns.- Utilize CRM systems to manage customer interactions and improve customer retention.- Segment customer data for targeted marketing efforts. Show less

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  Solinca Health & Fitness

  Feb 2018 - Jul 2018

  Customer Experience Consultant

  - Conducted in-depth analysis of customer journeys to identify touchpoints and pain points. - Supported in customer journey maps to visualize and understand the end-to-end customer experience, resulting in customer feedback through various channels, including surveys and social media.- Provided recommendations for process enhancements, technology implementation, and employee training;- Build marketing and communication strategies along customer life cycle

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  Devoteam Creative Tech

  Jul 2018 - Aug 2019

  Product Owner & Digital Strategy Manager

  - Owned the product strategy and roadmap for digital and e-commerce solutions, driving initiatives that increased customer engagement and generated qualified leads;- Engaged with senior leadership to communicate product vision, progress, and outcomes, gaining buy-in for key initiatives and driving continuous improvement;- Managed the product backlog, prioritizing features, enhancements, and fixes to meet customer needs and project goals;- Identified potential project risks and developed mitigation strategies, leading to a significant reduction in project delays (implemented risk management frameworks that became a standard across the team);- Collaborated with cross-functional teams, including engineering, and quality assurance, to plan and schedule releases;- Monitored and reported on key performance metrics, ensuring transparency and informed decision-making.Tools: JIRA, Salesforce, Monday. Show less

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  FARFETCH

  Aug 2019 - May 2024

  -Led the end-to-end delivery of customized e-commerce platforms for strategic clients, achieving on-time and on-budget project completion (budgets exceeding $1M, timelines 1-2 years);- Acted as the key liaison for external executive teams, ensuring seamless project planning, risk management, and status reporting;- Spearheaded cross-functional workshops, reducing preparation time by 75%, and contributed to the product roadmap by translating client feedback into actionable tech solutions;- Led client’s workshops and assessments by providing technical knowledge, direction and training.- Developed comprehensive and detailed project plans, including tech roadmaps, timelines, task assignments, dependencies, impacts and team allocation;- Worked closely, in an agile environment, with the engineering, product, technology, and operational teams to bring a new client to the Farfetch platform;- Planning, testing, implementation & follow-up on cross-functional projects in close collaboration with internal & external partners.- Tools: Confluence, JIRA, Monday.com, Figma. Show less - Managed a team of 10+ Service Delivery Managers, optimizing the delivery of e-commerce solutions and enhancing operational workflows to reduce time-to-market;- Redefined team competency frameworks, which improved clarity and performance expectations across levels.- Developed governance models to streamline collaboration between tech and business teams, ensuring efficient project execution and timely delivery.- Led key business process optimization initiatives, cutting operational delays and improving client satisfaction through refined SaaS solutions.- Tools: Confluence, JIRA, Salesforce, Trello, Monday. Show less - Oversaw onboarding for key strategic clients, including Kering, Harrods and LVMH, and introduced frameworks that improved process efficiency;- Collaborated with product and tech teams to align platform capabilities with clients' business needs, increasing value realization during project implementation;- Led client’s workshops and assessments by providing technical knowledge, direction and training.- Drove the adoption of Farfetch's PIM tool, streamlining over 50 processes to enhance cross-departmental collaboration;- Identified opportunities for partner’s growth by understanding their goals and promoting additional actions to achieve agreed service levels within budget;- Hosted product demonstrations to highlight the benefits of Farfetch’s platform solutions.- Tools: Farfetch PIM, Confluence, JIRA, Trello. Show less

  • Solutions Delivery Manager (Enterprise Program)

    Oct 2022 - May 2024

  • Service Delivery Team Lead

    Sept 2020 - Oct 2022

  • Project Delivery Manager

    Aug 2019 - Sept 2020