
Francisco Baeza, CITP
Cultural Representative

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About me
Associate Director of Group Sales - MICE and Leisure Group Sales for DMCs, TTOO, Europe, and Asia
Education

Instituto Tecnologico de Queretaro
1997 - 1999ArchitectureCut short in fifth semester
Experience

Walt Disney World
Feb 2003 - Jan 2004Cultural RepresentativeRepresenting my country as a Food & Beverage host having the opportunity to share my culture and traditions with guests from all around the world. By participating in this program I developed skills in leadership, organization, responsibility, and in working with people; acquiring an expanded view of the world and people around me. Full-time

IVI Destination Management
Jan 2006 - May 2010Corporate Business Development ManagerProvide detailed information for MICE Business (Meetings, Incentives, Conventions, and Expositions) coming from USA, Canada, Europe and Latin America to clients with planning programs for Cancún, Riviera Maya, Cozumel, Los Cabos, Puerto Vallarta, Mexico City as well as Costa Rica, Panama, and the Dominican Republic. Organize programs from logistics on transfers, activities to special events for FAM Trips, groups, and site inspections with Meeting Planners. Attend international industry events in North America and Cancún. Full-time Show less

Fiesta Americana Condesa Cancún
Jun 2010 - Aug 2011Group Sales ManagerMaintain different selling process for International and National Accounts. Customize information according to client’s needs by offering a unique Mexican experience at Cancun’s Resort area. Participate in Company trips and events to provide information about the resort unique aspects. Part of the transition team from a European plan concept to the first Company’s All Inclusive plan. In charge of FAM trips and site inspections with meeting planners and Company’s North American Group Sales team as well as the Mexican Group Sales team.Keep files with up-to-date negotiations and provide information to Convention Services Manager. Show less

IVI DMC² Enterprises
Apr 2012 - Jan 2019IVI DMC² has over 40+ destinations through 7 different countries: Mexico, Cuba, Dominican Republic, Costa Rica, Panama, and Argentina proving Destination Management services to make YOU look GREAT! Your one contact in Latin America for more than 30 years. Supervise Marketing & Business teams in each of our destinations providing support from company, client and suppliers matters to training and representation at industry events.Marketing-Develop new strategies to get clients acquainted with IVI DMC²-Coordinate efforts with Purchasing Managers to develop new ideas and customized activities in each destinationBusiness Development-Maintain contact with meeting planners through M&I Associations like MPI, FICP, and SITE-Provide up-to-date information on our 7 Latin American destinations during trade shows and sales calls-Attend International Trade Shows and Expos (IBTM America, IMEX America, FICP Regional Meetings, SITE Regional Meetings, among others)-Organize sales calls with hoteliers to visit Incentive Houses, Corporate and Meeting Planners across USA. -Plan and organize Destination FAM Trips and Site InspectionsSocial Media-Community Manager for Company's Facebook, Google+, Twitter and LinkedIn accountDesign-Update company branding Show less IVI DMC² has over 40 destinations through 9 different countries: Mexico, Dominican Republic, Guatemala, Costa Rica, Panama, Colombia, Brazil, Argentina, and Chile, proving Destination Management services to make YOU look GREAT! Your one contact in Latin America for more than 28 years. Supervise Business & Planning Department in our Headquarters in Cancun.Supervise Business Departments providing support through our Latin American offices. Business Development-Develop new strategies to get clients acquainted with IVI DMC²-Help control budget guidelines with planners for a win-win situation-Maintain contact with meeting planners through M&I Associations like MPI, FICP, and SITE-Provide up-to-date information on our 8 Latin American destinations during trade shows and sales calls-Attend International Trade Shows and Expos (AIBTM, IMEX America, FICP Regional Meetings, SITE Regional Meetings, among others)-Organize sales calls with hoteliers to visit Incentive Houses, Corporate and Meeting Planners across USA. -Plan and organize Destination FAM Trips and Site Inspections-Supervise both Business & Planning teams in Cancun-Coordinate efforts with Purchasing Manager to develop new ideas and customized activities in our Mexican Caribbean (Cancun, Riviera Maya & Cozumel)Social Media-Community Manager for Company's Twitter and LinkedIn account-Supervise Community Managers for Company's Facebook, Pinterest and Google+ accounts Show less
Vice President
Aug 2017 - Jan 2019Corporate Marketing & Product Development Director
Jul 2015 - Jul 2017Corporate Business & Planning Director
Apr 2012 - Jun 2015

Grupo Xcaret
Feb 2019 - nowHandling Meetings & Events for Grupo Xcaret at: Xcaret Hotels:Hotel Xcaret MexicoHotel Xcaret ArteLa Casa de la PlayaParks: XcaretXel-HáXplorXplor FuegoXoximilcoXensesTours: XenotesXichenTulumCobaXailing: CatamaranFerry
Associate Director of Group Sales - MICE and Leisure Group Sales for DMCs, TTOO, Europe, and Asia
Apr 2021 - nowGroup Sales Manager
Feb 2019 - Apr 2021

SITE MEXICO
Jan 2021 - Dec 2022PresidentSITE Mexico provides education and connections where members develop relationships that foster professional growth and integrity.
Licenses & Certifications
- View certificate

Dominican Republic Meetings Specialist
Dominican Republic MeetingsDec 2016 - View certificate

Certified Incentive Travel Professional
SITESept 2020 - View certificate

DMCP Certification (Destination Management Certified Professional)
Association of Destination Management Executives International -- ADMEIMar 2016
Languages
- enEnglish
- spSpanish
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