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Gautier Le Coz

Gautier Le Coz

Internship Trainee

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  • Timeline

  • About me

    Associate Product Marketing Manager

  • Education

    • Immaculée Conception

      2012 - 2015
      Baccalauréat Economics

      Economic and Social Baccalaureate, Mathematics option with honors

    • ICN Business School

      2020 - 2021
      Master of Science Marketing and Brand Managment

      Abroad degree passed in Berlin

    • Turku University of Applied Sciences

      2019 - 2020
      Entrepreneurship and Sales Business

      Abroad semester in the "Faculty of Business" in Turku (Finland) as part of my gap year.Theoretical learning with applied research in the fields of Sales and Marketing. Language of instruction : English

    • IUT de Montpellier-Sète

      2015 - 2017
      DUT Business/Managerial Economics

      Technological University Diploma in Business and Administration Management, option Management and Management of Organizations I learned the methods of accounting and financial management. I also acquired different tools in strategic marketing to carry out market studies and participate in business creation projects.

    • ICN Business School

      2017 - 2019
      Double Diploma : Master Program Grande École / Msc Communication and Digital Marketing

      Preparation for a Master's degree within the framework of the Programme Grande École (PGE) as well as a Master of Science (MSc).The courses are taught in English and deal mainly with marketing and its application in the digital sphere. Other subjects such as finance, logistics and accounting are also taught.The ICN Grande École program is a Bac+5 degree, approved by the State (Master's degree). This degree offers management training with a strong international dimension.

    • Kaplan University

      2018 - 2018
      TOEFL Intensive English language instruction 76 (TOEFL) 790 (TOEIC)

      Intensive preparation for English language tests (TOEFL, TOEIC) in Toronto for 1 month

  • Experience

    • Domus Immobilier

      Jun 2013 - Jul 2013
      Internship Trainee

      Elaboration of advertisementsUpdating the websiteParticipation in prospectingManagement of the address book

    • DYNEFF

      Mar 2017 - May 2017
      Business Developper and Customer support

      Development of the gas activity portfolioPromotion of the offerAnimation of the customer relationship

    • ICN Business School

      May 2018 - Dec 2018

      Permanent member of Metz'Sport: Association that offers weekly sports activities and events to students in Metz via the search for partners. Communication manager:Creation, editing and distribution of contentCommunity management, Events (for 400 people in partnership with other associations) Responsible for the reception of eligible AP / Preparatory Class for the orals of the Grande Ecole ProgramMy missions : Welcoming and accompanying eligible students in the ICN BS recruitment processLogistical management of the arrival/departure of eligible students at the train station and on campusRelational

      • Communication Manager

        Oct 2017 - Dec 2018

      • Reception Manager

        May 2018 - Jul 2018

    • Club Identicar

      Apr 2019 - Aug 2019
      BtoC Communication Assistant Club Identicar

      Communication:- Creation and implementation of an online / offline communication plan for the Roole mobile application- Update of the landing page www.roole.com- Management of the push notifications plan for RooleCommunity Management:- Daily management of Club Identicar Facebook and Twitter pages (+ 35% subscribers in 5 months)- Implementation and sending of monthly newsletters (500,000 addresses) via clickdim and selligent marketing cloud tools- Creation and management of contests (35,000 unique participants)- Creation and updating of content for the site https://www.club-identicar.com/actusClose collaboration with the marketing department:- Benchmark of mobility applications- Participation in product modeling workshops- Competitive intelligence- Participation in the overhaul of the digital ecosystem (public website, group website, member area)- Participation in the new SEO strategy Show less

    • Nissan West Europe – France

      Jan 2020 - Jun 2020
      After Sales Product Manager Assistant

      Main activities and responsabilities :Management of the APV activity:- Analyze sales and purchase results- Facilitate the management of the activity with dedicated tools- Monitor tire performance- Facilitation of challengesDaily activities :- Monitoring of sales activity- Monitoring of purchasing activity- Coordination of ongoing eventsParticipation in the management of spare parts product ranges (manufacturer and local parts) on each of the elements of the marketing mix:- Construction of promotional actions, deployment and follow-up of promotions- Comparative studies / benchmark all networks (manufacturers,auto centers, specialists, internet)- Extraction of figures and analysis of salesParticipation in the creation and management of events and challenges for the Nissan dealer network:- Definition of content, development of specifications, Creation and deployment of sales support tools for the network- Monitoring and analysis of achievements- Backoffice support for field teams, Show less

    • Club Identicar

      Mar 2021 - Sept 2021
      Product Owner and Customer Experience Assistant

      Main missions :Participate in the design of new services:- Production of marketing presentation materials for our automotive distribution partners and internal company departments- Participation in the organization and facilitation of design and brainstorming workshops- Realization of mockups to imagine the future web and mobile interfaces of our services for members and partnersParticipate in improving the customer experience:- Implementation of customer voice collection systems (automated or ad hoc customer surveys, opinion platforms)- Support for Experience Owners (internal customer experience referents) in order to improve multichannel customer journeys and customer satisfaction- Participation in the implementation of new customer experience management tools (eg: customer feedback analysis tool) Show less

    • Roole

      Jan 2022 - now

      Insurance offer management:- Analysis of the insurance/automotive ecosystem and identification of needs- Management of product projects (kick-off, copil, workshops, etc.) from the reflection phase to go to market.-Creation of B2B marketing materials for commercial deploymentsManagement offers partnerships:- Animate, energize and retain all the partners managed directly- Prospecting new partners (Withings)- Collaboration with the communication team for the implementation of actions (Social networks, print, e-mailing, websites, contests...) and with the customer relationship to send the right messages-Development of the multi-channel communication plan according to partner requests, customer expectations and seasonality-Monitoring of KPIs (customer satisfaction, communication performance, analytics monitoring, usage performance, etc.) to ensure that the objectives, which are revised upwards every year, are achieved- Increase sales by 50% in 1 year (40,000 to 60,000 sales) Show less

      • Associate Product Marketing Manager

        Nov 2022 - now

      • Product manager Junior

        Jan 2022 - Nov 2022

  • Licenses & Certifications

    • Permis B