Lauren Bryan

Experience

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  Debenhams

  Jan 2008 - Jan 2009

  Retail Associate
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  BHS

  Jan 2008 - Jan 2009

  Sales Assistant
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  Little Scholars Child Care

  Jan 2009 - Jan 2010

  Nursery Assistant
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  Taylor & Francis Group

  Nov 2012 - Nov 2023

  Achievements: - Collated, standardised and analysed data to enable creation of a company- wide dashboard with a holistic view of our partners, including revenue trends, lifetime value and impact metrics. - Formed the strategy, structure and implementation of the first automated and personalised multi-channel customer journey for the dissemination of crucial information to Taylor & Francis editors and society leaders. Average annual CTR of 10% (industry average = 4.6%) and NPS score of 53 (target of 35). Monthly email send to circa 6k key opinion leaders and editors. - Created and launched an engagement program of email journeys for varying stages of editor's lifecycle including onboarding, engaging and renewing. Standardised communication across the company. Average CTR of 8%, NPS score of 40.Key Responsibilities: - Shaping the vision and strategy of my team whilst utilising and analysing data to inform strategic decisions with the objective of nurturing and engaging with our partners to retain and renew revenue. - Empowering and leading a high performing team, including the continual professional development of individuals and recruiting new members. Persuasive leadership and proven success in influencing multiple internal stakeholders to gain buy-in. - Owning, allocating and utilising budgets (circa £320k annually), making decisions based on data and trends. - Reporting to both internal and external stakeholders, gathering insights and VOC to inform strategic direction. - Working in a global matrix environment across numerous marketing departments, ensuring consistent communication. Show less Throughout my career at Taylor & Francis I have progressed through multiple roles, as can be seen in my career history. I enjoy being challenged and work best when faced with complex and multifaceted roles.Responsibilities and achievements from my previous roles include: - Writing and executing marketing plans to achieve measurable results and enhance business growth. - Client management and portfolio marketing, including digital marketing campaigns for societies and company owned journals. - Line management including forming objectives and monitoring KPIs. Representing the company at international conferences and creating SOPs for digital conference presence. - Managing budget and monitoring ROI and ROE. - Managing multiple social media accounts. - Developing a tiers of service strategy to enable consistent and appropriate marketing for our partners. - Proficiency in managing and analysing data in Salesforce and using Marketing Cloud. - Generating and presenting reports and dashboards, ensuring data accuracy. Show less As a Marketing Executive at Taylor & Francis, I worked on a portfolio of over 60 Science & Technology journals. I was responsible for planning and implementing marketing strategy for these titles both individually, and as a whole portfolio.My roles included, but were not limited to:• Creating cohesive SOSTAC marketing plans for various aspects of my portfolio of journals including wider portfolio branding strategy, down to individual journal plans for high revenue or high attention titles.• Managing budget for marketing activities and both ROI and ROE.• Conducting SWOT analysis for the journals and portfolio, and keeping abreast of the actions and trends of competitors.• Working across all departments, including other subject areas of product marketing for cross promotion, library marketing for sales opportunities, exhibitions, production and editorial.• Monitoring revenue trends and creating and actioning marketing plans accordingly.• Creating article collections to increase usage.• Writing and distributing press releases for newsworthy research in order to reach a wider community, including bloggers, news outlets, and academics.• Monitoring open access trends. I worked with departments across the company to head up the Open Access Week promotions.• Monitoring key performance indicators across the portfolio including revenue, usage, list building, and social media targets.• Mentoring and training members of staff within the team.• Monitoring metrics and trends to inform marketing strategy.• Experimenting with social media, opening new accounts and using this digital marketing platform to target relevant customers and stakeholders.• Creating print collateral for conferences and exhibitions.• Working with a number of societies to promote their publications.• Working with members of the company across various regional offices.• Attending conferences and representing the company. Show less

  • Senior Marketing Manager

    Dec 2021 - Nov 2023

  • Marketing Manager

    May 2017 - Dec 2021

  • Marketing Executive

    Oct 2014 - Apr 2017

  • Senior Marketing Coordinator

    Feb 2014 - Oct 2014

  • Marketing Coordinator

    Nov 2012 - Feb 2014
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  Engaging Event

  Feb 2016 - Sept 2024

  Director

  I am the founder and manager of a thriving events business specialising in photo booth hire. Through strategic branding, a well-designed website, and effective utilisation of paid social media advertising, I have significantly boosted our bookings and clientele. Our business has remained consistently profitable since its inception, having successfully operated for six years.

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  Longworth Primary School

  Jun 2022 - now

  Vice Chair

  In my current role as the vice chair of the governing board for a local school, I am responsible for contributing towards developing a vision and strategy for the school, overseeing their financialperformance and conducting the head teacher’s appraisal. I alsotake an active role in holding the school leaders to account to ensure that every pupil has the best possible education.I manage the school's community engagement program, including creating surveys for parent and staff feedback, and disseminating school news in local publications. Show less

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  Oxford PharmaGenesis

  Feb 2024 - Dec 2024

  Senior Marketing Manager (maternity cover)

  Achievements & Key Responsibilities:• Executive Reporting: Partnered with the CEO and COO to shape strategic decisions, presenting the marketing team’s achievements, KPI progress, and future plans.• Process Optimisation: Developed a departmental KPI tracker, enabling transparent, regular reporting and driving budget-conscious decisions that improved cost efficiency.• Internal Communications Leadership: Initiated and led the development of the company’s first internal communications plan, including a company-wide staff survey, resulting in improved communication and actionable insights for strategic direction.• Team Leadership: Managed a team of four marketers, overseeing budgets, KPIs, and ensuring the marketing plan’s successful execution. Show less