Monica Malmgren

Experience

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  VistaGraphics, Inc

  Nov 2010 - Jun 2013

  Web Developer

  · Monitored all systems and software utilized by the company on local and wide area networks.· Worked closely with the Web Creative Director to update and maintain multiple in-house websites. · Assisted in the creation and development of numerous monthly magazines and their online counterparts. · Acted as an assistant stage director for the annual Cova Magazine bridal show.

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  Operation Smile

  Jun 2013 - May 2016

  Web Developer

  · Responsible for ensuring a positive online experience for website visitors and that the direction, and company core competencies were met strategically through optimization and content management.· Managed multiple microsite and creative strategies to guarantee cross-website continuity. · Responsible for coding and development of websites and various digital elements.· Maintained code structure, content, and updates to numerous websites and digital channels.· Oversaw development and execution of a $300k, 8-month website redesign using strategic project management, stakeholder input and managed relationship with outsource company.· Developed a testing matrix and comprehensive user testing analysis to ensure digital channels were constantly being updated and optimized to retain maximum visits, conversion, and positive online experience.· Consistently managed, maintained, and increased online fundraising revenue, website visits, and global campaigns through optimization, user testing, and successful project management. Show less

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  Firefly Partners

  May 2016 - Apr 2021

  · Facilitate strategic planning and discovery sessions with clients to identify their digital needs, goals, opportunities, and challenges. Holistically evaluate online business objectives for clients. Help cross-functional teams develop solutions that are true to the organization’s brand, goals, and supporter needs.· Develop strategic plans and tactical email marketing and advocacy campaigns. Align resources to meet established digital goals. Develop and implement cross channel strategies for these campaigns to leverage website, email, social and ad buys for engagement, list growth and lead generation.· Execute SEO technical and keyword audits strategize plans to improve and execute implementations resulting in a 20% increase in site health and 55% increase in organic traffic YoY.· Establish metrics dashboard for measuring and evaluating the success of individual campaigns, strategic plans, and overall digital metrics. Evaluate the results and present results and recommendations to clients.· Develop results-oriented project plans to achieve client goals in the areas of website design and development, communication, fundraising, events, and other areas of digital marketing.· Execute various types of research and testing efforts across digital channels to better understand the clients audience and to develop an engaging user experience through testing and analysis. · Work collaboratively with a prominent human rights organization to develop digital campaigns and improvements that resulted in 7.3% growth in online revenue, a 7% net house file increase, and 18% growth in website traffic, 14% re-engagement campaign. · Provided content writing and technical execution support to a large health organization for end of year campaign which lead to a YoY donation increase of 24% and conversion increase of 35% of non-donors to first time donors. Show less · Manage a set of client projects and support engagements with budgets up to $150,000. Maintain budget, timeline, scope, and deliverables for those engagements, as well as changes. · Build strong, collaborative relationships with clients and maintain those relationships over time. Adapt communication styles and methods to build trust among clients and partners.· Implement digital solutions, email developments, donation forms and various other digital elements across a variety of platforms and online tools. · Provide support, training, and written documentation to clients on any digital implementations developed particularly related to best practices in nonprofit software. · Carry out quality assurance and provide timely feedback through the lifecycle of a project to both the project team and client. Show less

  • Senior Digital Strategist

    Mar 2020 - Apr 2021

  • Digital Strategist

    Feb 2019 - Mar 2020

  • Support Manager

    May 2016 - Feb 2019
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  Yellow

  Apr 2021 - Aug 2023

  Senior Digitial Marketing Manager

  Lead a product team to ensure work was being completed on time, within scope and on budget.Facilitate strategic planning and discovery to drive enterprise product and business strategy.Evaluate technology and metrics to identify digital needs, goals, opportunities, and challenges.Execute a comprehensive website strategy aligned with goals by assessing industry trends, customer needs, and emerging technologies to identify opportunities for website enhancement and innovation. Partnered with cross-functional teams in product, engineering, brand, research, and content to develop alignment and prioritization for SEO projects. Lead the technical architecture and implementation of our Customer Data (CDP) and Analytics platformDevelop, implement, and track digital marketing campaigns across all digital channels, including search engine marketing (SEM), search engine optimization (SEO), paid search (PPC), social media, and email marketing.Review emerging digital trends to keep the company at the forefront of developments in digital marketing.Defining and understanding the online/digital personas and how they engage with content.Develop reporting dashboards with narrative presentation to business stakeholdersUtilized metrics to make data-driven decisions, drive towards product strategy, and determine areas of opportunity.Responsible for business analytics work - data quality, data processing, data analysis, data visualization.Identify and execute A/B strategies based on customer feedback and data gathered.Ensuring product achieved business requirements and aligned with organizational priorities and strategies. Facilitated in launching multiple new digital presences while providing quality checks, user testing and real-time reporting on progress and success. Establishing a shared vision and roadmap for a suite of digital products, to clarify long-term objectives and the rationale behind current priorities. Show less

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  Charity Navigator

  Oct 2023 - now

  • Director, Digital Marketing

    Jul 2024 - now

  • Senior Digital Marketing Manager

    Oct 2023 - Jul 2024