Bas Paumen

Experience

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  PwC

  May 1997 - Nov 2002

  Senior Consultant

  Marketing and Strategy consulting at large multinational clients. Focus on:- Financial modeling- Strategic planning- CRRM visioningIndustries:- FMCG- Consumer Elctronics- Chemical- Telecom

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  IBM

  Nov 2002 - Jan 2003

  Senior Management Consultant

  Marketing & Strategy Consulting

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  Microsoft

  May 2003 - Aug 2019

  Expansion and acceleration of Surface Commercial reseller channel world wide. Growing our commercial reseller channel to a disti managed reseller channel in 35 markets world wide. Defining strategy and program's and driving implementation. Growing the number resellers of our Surface hardware products from 160 to approx. 7000. Increasing the impact and footprint in the various markets. In one year we have grown our business through this reseller community in 35 market to approx. with an average YoY growth of more the 250 %.Strategy, design and management of new channel and distribution programs to drive the growth business of the Microsoft first party device business, Surface tablets and PC's, Surface Hub collaboration screens and Lumia Phones. Show less Responsible for the channel, strategic marketing and business management of the Microsoft Windows and Surface business in the Netherlands. Driving marketing, sales and channel strategy towards consumer and business segments. Business group oversees the Operating System business, Windows Intune (management), consumer cloud offerings like Outlook.com and Skydrive, the browser business (IE) and the Surface devices.Specialties: Marketing strategy, business management, branding, innovation Show less

  • Director Commercial Channel Programs and Strategy

    Mar 2017 - Aug 2019

  • Global Surface Commercial Channel Strategy Manager

    Jul 2015 - Mar 2017

  • Senior Surface Commercial Channel Timezone lead Europe

    Sept 2014 - Jul 2015

  • Business Group Lead Windows

    Oct 2008 - Sept 2014

  • Senior Product Manager

    Jan 2006 - Oct 2008

  • Audience Manager

    May 2003 - Jan 2006
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  Meta

  Oct 2019 - Jun 2020

  Channel & Pricing Strategy Specialist

  Meta Reality Labs. Oculus for Business enables companies to explore and utilize AR/VR for training, marketing and development purposes. I supported Reality Labs in their efforts to grow and accelerate there B2B business by enabling their through partner distribution and sales strategies and programs.

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  Amazon Web Services (AWS)

  Jun 2020 - Oct 2023

  Go-To-Market and Product Marketing Manager, Enterprise Solutions. (Re-)inventing and simplifying our offering for enterprise customers that want to move their IT systems to, and build their digital future in, the AWS cloud. At Amazon Web Services I'm responsible to drive the Mobile and AR/VR workloads on AWS. My focus is on partnerships and field enablement. With Amplify and AppSync AWS has two popular and mature platforms to develop your mobile application and websites and API Modernization with GraphQL. My job was to accelerate the adoption and help customer to unlock the potential of AWS worldwide through partnerships and with the AWS field organization.

  • Global GTM Lead, Enterprise Solutions Product Marketing

    Feb 2021 - Oct 2023

  • Principal Product Marketing Manager - Mobile & AR/VR

    Jun 2020 - Feb 2021
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  Paal15

  Jan 2024 - now

  Associate Partner

  Paal15 is a strategic positioning and go-to-market agency, working exclusively in B2B tech. It helps tech companies to define their foundation for growth by assessment of their commercial strategy, create new ventures, launch their products and services to market and scale through partnerships.