Ashel N Lobo

Experience

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Oct 2007 - Dec 2011

  Senior Officer

  Responsible for exploring and developing new market and maintaining current market share in terms of circulation in and around Bangalore South & East.Meeting copy sales targets year on year by Increasing Annual subscription & renewal of Student Edition.Successfully executed various events and activities which include working closely with sponsors and overall event management.Effective in making sales and marketing strategies in terms of customizing service to meet clients’ requirement and to strengthen existing client base.Handled sales, distribution, and servicing of Times of India student-edition newspapers, distributing to 32 schools in the Bangalore South and East market.Managed content-generation for such internal communications as quarterly and annual review reports and presentations; outreached collateral from copy to design.Spearheaded events for all activities of the organization and acted as their host.Maintaining excellent relation with Clients to generate avenues for additional copy sales.Successfully handled several product launches addition to the existing product line.Key Achievements:Converted 27 schools to become all-exclusive Times NIE members.Arranged & organized various Times NIE Events like the Funfest, Coloursplash, Film Fest, Play Fest, etc. with sponsorship. Played Pivotal role in researching for the end to end planing and execution of Film festival.Showed tangible growth in NiE subscriptions from a mere 6000 in 2007 to a 15000 in 2011. Show less

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  Cobalt Experiential Marketing Pvt. Ltd

  Jun 2012 - May 2014

  Account Manager

  Was the sole Client Servicing Manager for Dell India Pvt Ltd with increase in spends as my performance indicatorHandled Manipal University Teacher and School Contact Program.Active role in the on-boarding and the execution of Alice Jewellery Campaign

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  Netcore Cloud

  Aug 2014 - Mar 2016

  Group Manager

  Worked on Mobility solutions across Voice and SMS∙Ideated and researched the work flow for Loyalty and CRM campaigns for clients, hence working out strategic alliancesIntegrated Affiliate and Email marketing solutions∙Explored Augmented Reality, IoT and Voice Recognition technology to increase gamut of solutions∙Planned solutions on Smartech

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Mar 2016 - Aug 2018

  Senior Manager - Brand Solutions

  -Worked closely with 53K plus Salon owners on a day-to-day basis to drive adaptability for Femina Salon and Spa(FSS)-Built and executed Femina Salon and Spa's first IP TIGI Hair Heroes - a professional hair color and styling competition-Conceptualized, pitched and executed multiple solutions for FSS thus gaining the right amount of interest among-st internal and external stakeholders-Worked on Femina , Femina Regionals and Filmfare across Personal Care and Beauty category

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  Reliance Industries Limited

  Sept 2018 - Dec 2019

  DGM - JioMart

  - Working as part of Core ‘New Commerce’ team with focus on Strategy , Outreach and Implementation from 2018. - Driving the Brand marketing relationships in creation of New Commerce business - "JioMart", world's largest hybrid O2O commerce platform, to transform the retail sector of India- Responsible for establishing and managing relationships with vendors & business partners- Played a key role in building and launching "JioMart" food & grocery businessNew Commerce will digitize food & grocery, consumer electronics, fashion & lifestyle, pharma and Salon business- Working on strategy, implementation and roll out of JioMart Beauty verticalSpecial Projects: Led JioMart Kirana module for Retail Experience center Show less

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  Reliance Retail

  Jan 2020 - now

  • General Manager Strategy Management - CEO office

    Apr 2023 - now

  • General Manager : Tira Beauty - Buying and Product

    Jan 2020 - Apr 2023