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Peter Leonaldy

Peter Leonaldy

Customer Service Intern

Followers of Peter Leonaldy674 followers
location of Peter LeonaldyWest Java, Indonesia

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  • Timeline

  • About me

    Senior Strategic Planner at Hakuhodo Digital Indonesia

  • Education

    • SMKN 2 Cikarang Barat

      2015 - 2018
      Vocational School Diploma Digital Communication and Media/Multimedia 30,33 out of 40,00

    • University of Indonesia

      2018 - 2022
      Undergraduate Communication and Media Studies 3,78 out of 4,00

  • Experience

    • PT Cahaya Art Digital

      Aug 2016 - Oct 2016
      Customer Service Intern

    • Social Connect

      Feb 2019 - Apr 2019
      Content Developer for Social Campaign

    • SINDOnews (MNC Group)

      Mar 2019 - Jun 2021
      Content Contributor for GenSINDO

    • CBN INDONESIA

      Jun 2019 - Oct 2019
      Marketing Communications Intern

    • Orientation Weeks by Department of Communication Sciences - University of Indonesia

      Jun 2020 - Oct 2020
      Event Coordinator

    • Televisi Universitas Indonesia

      Jul 2020 - Jun 2021

      • Media and Creative

        Oct 2019 - Jun 2021

      • Reporter, Camera Person, Editor

        Nov 2018 - Jun 2021

      • Producer

        Jul 2020 - May 2021

    • Freelance

      Oct 2020 - Sept 2022
      Communication Consultant & Research Assistant

      In charge to assist communication projects from numbers of institutes and clients for news & media coverage analysis, content analysis, social media analysis, sentiment analysis, communication officer training, communication research, etc.

    • MavenPRO | Communications Consulting Club UI

      Dec 2020 - Aug 2021
      Consultant & Project Leader

    • Mandiri Sekuritas

      Jan 2021 - Mar 2021
      Digital Marketing Intern

    • Hakuhodo Digital Indonesia

      Jun 2021 - now

      Researching, gathering, understanding, and analyzing market trends, insights, and people behaviour in order to develop communication strategy proposal. Winning 11 project pitchings of digital marketing and social media from various brands in only one year.

      • Senior Strategic Planner

        Oct 2025 - now

      • Strategic Planner

        Sept 2022 - now

      • Junior Strategic Planner

        Jan 2022 - Aug 2022

      • Digital Strategist

        Jun 2021 - Dec 2021

    • ILUNI UI (Ikatan Alumni Universitas Indonesia)

      Aug 2021 - Oct 2021
      Social Media Officer

      In charge for Social Media, Content Copywriting, Graphic Design, and Publication.

    • Lembaga Penelitian dan Pengembangan Sosial dan Politik FISIP UI (LPPSP FISIP UI)

      Feb 2022 - Jan 2023

      Assisting Annual Social Media Research and Analysis for The Ministry of Finance of the Republic of Indonesia (Kemenkeu RI), in order to analysis the performance and to suggest annual strategy. In charge of training events registration, meeting scheduling, contact person, marketing, events moderator, and documentation. Managed to achieve 100 participants from various institutions.

      • Research Assistant (Project Based)

        Nov 2022 - Jan 2023

      • Assistant Project Manager

        Feb 2022 - Oct 2022

    • Unilever

      Oct 2023 - Aug 2024

      - Achieving 125% sales of Personal Care product for TikTok Shop Account in a quarter- Assisting to achieve 142% of Personal Care and Beauty & Wellbeing products on BliBli in a quarter Management Trainee for Marketing, Sales, and Customer Development Function Improved Sales in One Territory & Distributor by One-Month Project:- Achieved to develop 117/317 non-performing outlets, and contributed to improve more big store to 111% (VS actual target).- Achieved 107% (VS actual target) of sales.

      • Assistant Key Account Manager Social Commerce & Marketplace - TikTok Shop & BliBli

        Jan 2024 - Aug 2024

      • UFLP Go To Market

        Oct 2023 - Aug 2024

      • Assistant Area Sales Manager - GT Yogyakarta

        Oct 2023 - Jan 2024

  • Licenses & Certifications

    • Graphic Design

      SanberCode

    • Multimedia Young Designer

      Indonesian Professional Authority
      Nov 2017

    • TOEFL ITP Prediction Score of 546

      YEC Yureka Education Center
      Jan 2021
      View certificate certificate

    • Difable Serving and Volunteer Qualification

      Indonesia Asian Para Games 2018 Organizing Committee (INAPGOC)

    • English First Standard English Test (EF SET)

      EF English First
      Sept 2020
      View certificate certificate

  • Honors & Awards

    • Awarded to Peter Leonaldy
      Winner at National Marketing Communication Competition Diponegoro University Dec 2021
    • Awarded to Peter Leonaldy
      Best Presentation at National Strategic Communication/Public Relations Campaign Olympiad Padjadjaran University Jun 2021
    • Awarded to Peter Leonaldy
      Winner at National Strategic Communication/Public Relations Campaign Olympiad Padjadjaran University Jun 2021
    • Awarded to Peter Leonaldy
      Winner at National Strategic Communication/Public Relations Campaign Competition Surabaya State University October 1, 2020 Awarded as the Winner of Public Relations Competition. The competition challenged my team to make ideas of Public Relations Program and Strategy for Government to face the new normal situation due to the COVID-19 outbreak.
    • Awarded to Peter Leonaldy
      3rd Place Poster Competition for World No Tobacco Day 2020 K3L Universitas Indonesia Jun 2020
    • Awarded to Peter Leonaldy
      Top 5 Finalist at Homeless Media Competition Ajisaka, Gadjah Mada University November 1, 2019 My team was choosen as one of the top 5 finalists at Arjuna Journalism Competition, Ajisaka, Gadjah Mada University. We were challenged to build an eco-friendly based homeless (no website) media using Instagram as it's main platform.
    • Awarded to Peter Leonaldy
      3rd Place at Journalism Video Competition Young Journos Community July 1, 2019
    • Awarded to Peter Leonaldy
      2018 Best Graduate of Multimedia SMKN 2 Cikarang Barat May 1, 2018 Highest Score at National Examination of Multimedia Major
    • Awarded to Peter Leonaldy
      Winner of Online Scholarship Competition MetroTV News December 1, 2017 Undergraduate Full Scholarship Awardee in Information & Technology Major, Duta Wacana Christian University, Yogyakarta.
    • Awarded to Peter Leonaldy
      Outstanding Student PT Fajar Paper Tbk. September 1, 2017
    • Awarded to Peter Leonaldy
      3rd place of Poster Competition LIMAS FISIP UI

  • Volunteer Experience

    • Social Media and Design

      Issued by Kejar Mimpi Chapter Bekasi on Aug 2020
      Kejar Mimpi Chapter BekasiAssociated with Peter Leonaldy

    • Opening and Closing Ceremonies Volunteer

      Issued by Indonesia Asian Para Games 2018 Organizing Committee (INAPGOC) on Sept 2018
      Indonesia Asian Para Games 2018 Organizing Committee (INAPGOC)Associated with Peter Leonaldy