Tracy Huddy

Experience

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  Target

  Jun 2006 - Aug 2009

  Senior Merchandise Presentation Coordinator

  • Supported Newborn Infant Toddler and Big Boy Big Girl Teams by developing innovation presentations using Visual Adjacency and JDA Prospace for all Target Stores.• Developed and implemented innovative in-store apparel displays incorporating new fixtures and cross-merchandising techniques that delivered 11% in incremental sales by capturing consumers to make impulse purchases.

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  Driveline Retail Merchandising

  Aug 2009 - Jan 2011

  Schematic Analyst

  • Led a center-store improvement initiative at SuperValu, Inc., automating assortment optimization to streamline inventory management and enhance product placement efficiency.• Designed innovative 3D fixtures for SuperValu, Inc. stores, maximizing visibility and elevating customer engagement levels.

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  Advantage Solutions

  Apr 2011 - Jul 2014

  Category Manager

  • Led category strategy for Sun-Maid’s $32M+ Dried Fruit Category at Target, aligning brand goals with Target’s vision to drive profitability through innovative product assortment.• Provided strategic insights to the Target Buyer and Sun-Maid Business Manager through comprehensive financial scorecards, identifying market trends and growth opportunities.• Spearheaded the integration of Freeze-Dried Fruit with Dried Fruit, enhancing Health & Wellness offerings and expanding product variety, including the successful launch of the Sun-Maid Date line.• Conducted detailed category reviews utilizing market research to shape strategic direction, delivering consumer-centric recommendations, and designing tailored plan-o-grams to drive sales and enhance consumer satisfaction. Show less

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  Nickelodeon

  Jul 2014 - Jan 2018

  Manager | Retail Sales and Development
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  Paramount

  Jul 2018 - Dec 2023

  Sr. Manager | Retail Sales and Development

  • Promoted to oversee retail accounts at Target, Kroger, Meijer, and Aldi, leading strategic planning and fostered collaborative relationships for sustainable business growth.• Executed targeted sales and marketing initiatives, securing prime product placements, and driving significant sales increases, particularly achieving a notable +21% growth at Kroger.• Utilized data and insights to lead cross-functional efforts in designing and executing impactful cross-category promotions and programs, achieving 100% program goals for both the retailers and vendor partners.• Managed comprehensive market trend analysis and budget allocation resulting in double-digit growth for grocery and health & beauty segments at Target, with a remarkable +22% increase in the first year alone.• Orchestrated marketing campaigns, including a first-ever promotion at 1500 Kroger stores supporting the PAW Patrol theatrical release, resulting in a remarkable +53% increase in PAW Patrol sales and +30% overall sales growth.• Demonstrated influence by unprecedented support for Teenage Mutant Ninja Turtles theatrical launch at Aldi, optimizing brand visibility and consumer engagement. Show less

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  Kenvue

  May 2024 - now

  Manager, Customer Strategy Activation Fixturing

  Neutrogena Makeup