Kadir Abuchaibe

Experience

• 

  Caterpillar Inc.

  Sept 1999 - now

  Developed and executed strategies for two product lines (Engine & Drive Train) sold into the Latin America market, with a major focus on the Mining territories. Achieved yearly revenue targets of $950M USD and market share of 60%. Spent 50% of time travelling to dealer and customer sites helping educate on the benefits and value of Caterpillar genuine parts. Led dealer training on product features and benefits to ensure that they are well equipped to deliver on sales. A major factor in sales achievements were due to my focus on the Cat Certified Rebuild Program. A program I was solely responsible for in the Latin America Region and achieved an increase in sales of over 300% my first year and another 180% increase my 2nd year. Furthermore, the factory visits I organized and led with our largest customers resulted in an increase in sales by over 30%. Show less Territory Sales Manager for Construction Equipment in the following countries: Colombia, Panama, Venezuela, Puerto Rico, Guyana, Bahamas, Trinidad & Tobago, and Suriname - Achieved sales above my business plan 3 years in a row (135% / 110% / 165%). This was done through relationship building and value selling programs that included Extended Coverage for the machines sold, Customer Service Agreements, Work Tool promotions, Product Link (Technology) installments & interest rate reduction plans. Another activity used to help increase sales were machine demonstrations for customers. My proudest achievement in this job was that 40% of sales were going to new customers. This demonstrated that the marketing programs worked effectively to bring in customers that typically purchased from the competition. Three of my programs also focused on products never sold in my territory before. My focus paid off by opening up a new market for each of those products that had no direct competition. My focus on Work Tool sales also paid off by achieving 270% of my goal one year and 210% another year. This was done by a strategic marketing plan put in place in my largest territory, Colombia. Show less

  • Marketing and Sales Coverage Project Manager - North & South America

    Apr 2014 - now

  • Parts Sales Support Manager in the Mining Division for Latin America

    Nov 2011 - Apr 2014

  • Territory Sales Manager for Construction Equipment - South America

    Mar 2009 - Nov 2011

  • Sales & Operations Rep

    Jul 2007 - Feb 2009

  • Vision 2020 Strategy Rep

    Jun 2006 - Jun 2007

  • CRM & Marketing Rep

    May 2004 - May 2006

  • Parts Marketing Consultant - Power Train

    Jan 2002 - Apr 2004

  • Power Systems Technical Support

    Apr 2001 - Dec 2001

  • Power Systems Marketing Support

    Apr 2000 - Mar 2001

  • Technical Marketing Trainee

    Jan 2000 - Mar 2000

  • Service Training Trainee

    Sept 1999 - Dec 1999