Sara P.

Experience

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  Finder Spa

  Jan 2007 - Jan 2008

  Marketing Analyst

  Providing sales forecasts (coordinating worldwide subsidiaries), Data analysis (Sales/Competitors),Performance reporting, Fairs/Meetings organization, Implementation of marketing strategies.

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  British Bathroom Centre & Ella Jade Kitchens

  Jun 2010 - Oct 2010

  Marketing And Public Relations Manager

  Responsible for managing marketing campaigns and promotions, sourcing advertisingopportunities and placing adverts in the press, liaising and networking with a range of stakeholders, managing the production of marketing materials (leaflets, posters, flyers, newsletters..), monitoring competitor activity.

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  Betway Group

  Oct 2010 - Apr 2013

  VIP Territory Manager

  Managing high profile accounts with a deep knowledge of the online gaming and sports betting industry.Responsible for building and maintaining relationships with VIP accounts thanks to a large amounts oftravel (50%). Analysing and reporting on VIP activity; keeping up to date with any significant industrychanges within the target territory that may affect the VIP accounts. Responsible for pro-actively anticipateVIP needs by arranging rewards, gift campaigns, events, in order to obtain maximum lifetime value. Show less

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  Betsson Group

  Apr 2013 - Feb 2017

  Responsible for the CRM strategy of the Scandinavian Sportsbook lead brands NordicBet.com andNordicbet.dk, making sure to drive growth through data analysis and be always up to date with newmarket trends. Owning the planning, strategy and execution of “How” we communicate with all customers across all CRM touch points. Making sure that customers are targeted with relevant, engaging and consistent communications by implementing an accurate customer segmentation, evaluating all available channels and profitability opportunities. Delivering a seamless customer experience and driving KPIs, by taking care of every phase of the customer Journey: Onboarding, Conversion, Retention, Crosselling and Reactivation. Show less Facing the challenge of the Italian regulated market by developing the VIP segment within StarCasino.Owning the VIP strategy for the brand with the production of regular campaign plans for high value customers.Liaising with other departments (risk and fraud, payments and customer support) in order to create andimprove the VIPs Customer Journey. Organising events, gift campaigns and competitions by dealing withexternal agencies. Tracking and monitoring high value segment trends and performance by producingstatistical analysis used to adjust the actions in order to ensure future growth. Show less

  • CRM Manager

    Oct 2015 - Feb 2017

  • VIP Manager

    Apr 2013 - Sept 2015
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  Kindred Group plc

  Feb 2017 - Sept 2018

  Strategy Manager VIP and Value Nurture

  Developing a global CRM strategy to nurture and retain our VIP customer base across all brands and delivering the planned revenue from this segment. Developing and implementing a structured VIP Program across brands taking ownership of player communication, promotions and campaigns and end-to-end VIP program management. Monitoring and analyzing customer performance, retention rates, implementing activities based on the specific level attributes to increase retention rate, ARPU and optimizing communication with focus on reach and bonus opt in rate. Show less

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  Gaming Innovation Group

  Oct 2018 - Apr 2020

  Incorporating feature requests into the product roadmap for our B2C brand Guts and for a B2B client, Highroller. Gathering business needs and compliance requirements, scheduling releases and coordinating sprints. Identifying user needs by working with cross-functional teams to manage product releases. Ultimately rolling-out products that deliver GIG company’s vision. Overseeing all CRM functions, by leading a team with the focus to maximize customer conversion and retention, making sure to use all key touch-points of the business with a data oriented approach.

  • Product Owner

    Apr 2019 - Apr 2020

  • Head of CRM, Kaboo

    Oct 2018 - Apr 2019
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  Betsson Group

  Apr 2020 - Jan 2021

  Product Owner

  Creating the vision for the product development of 4 of the new acquired brands: Guts, Kaboo, Thrills and GutsXpress. Responsible for gathering business requirements and prioritizing the tech teams work in order to ensure the most valuable and proper functionality of the product.

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  Oddschecker Global Media

  Jan 2021 - Mar 2024

  Product Manager

  Responsible for 4 Oddschecker’ sites and the B2B products. Currently in charge of the business growth projects, aimed to scale products internally and to create new strategic products for new partnerships, that allow the company to expand in new and existing markets. Using a data driven approach and working closely with the development team, design and insights teams to create a best-in-class product for our customers. Liasing with different business units’ stakeholders to ensure the roadmap reflects the business priorities and adapts to the markets trends. Currently working on the expansion in new markets and new US partnerships. Show less

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  Raketech

  Mar 2024 - now

  Senior Product Manager