Adesua A.

Experience

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  Sanofi

  Aug 2011 - Dec 2013

  MEDICAL REPRESENTATIVE

  I Inform key health players in the health care industry of premium products in the antibiotics,oncology,and anticoagulant portfolios,which have stood the test of time which will add value to their practice and boost their interigity in proper management of diseased conditions in patients. with my tenancity and consistency to achieve and excel, this earned me the Regional Sales Champion in North East Africa Affliate in the year 2012 out of 49 African countries in the affliate, delivering on a 100% sales achievement in in-market sales and recording a 15% growth over the year 2011 Show less

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  Novo Nordisk

  Jan 2014 - Jan 2015

  Specialist product Advisor-Human & Modern Insulin -Nigeria

  Creation and awareness of current management of diabetes management to key healthcare professionals in both public and private hospitals. Medical marketing of All insulin portfolios I.e both human insulins and modern insulins, and medical devices in both public and private hospitals and pharmacies. Good management and coordinations of distributors and wholesalers to ensure supplies of products reach the end user ( the patient) without delay.Good negotiation skills and increase of sales to boost personal performance and company sales. Show less

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  Novo Nordisk

  Jan 2016 - Jan 2018

  Product Manager Victoza-Nigeria

  In my time currently working at Novo Nordisk Pharmaceuticals, I have been charged with the responsibility of rebranding the organization with top notch innovative marketing materials, building new marketing strategies to accelerate sales growth(both in-market and ex- factory), expand business opportunities in emerging markets and sustain a reputable relationship with both internal and external stakeholders of the business as well as design and develop marketing surveys to build up more strategies and insights to accelerate the brand growth which in turn reflects the overall business growth , as well as carrying out competitor’s information analysis which are tools to build up new strategies to develop the product portfolio I manage.In addition,i have been noted for the following: Developing growth opportunities for all Novo Nordisk focused brands across all regions by adopting strategic initiatives developed by me. Achieving and superseding my target and setting the bar of a double digit growth on all Novo Nordisk brands across English West Africa Region.Developing and Introducing new initiatives for business expansion.Working with my team and colleagues to deliver value added projects to our medical stakeholders which has improved their medical practice and increased the visibility for the organization.Implementing strategic growth initiatives which led to 26% growth in brand performance of focus brands.Revitalized the marketing department with new creations and innovations of branding elements for the organization Increasing business opportunities in emerging markets. Increasing Advocacy for our brands with strategic and creative engagements of key influencers. develop new strategies which effectively accelerated sales and growth of brands for the organization. Adopting creative tools to increase knowledge in the sales team and increase visibility for the company’s image to external stakeholders. Show less

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  Novo Nordisk

  Jan 2019 - now

  I have successfully led the strategic vision of English West Africa Business Unit -Middle Africa affiliate vision to drive business advancement in all category of brands through building and implementing of product strategies which are consistent with the organization vision.I have successfully led strategic directional plans to navigate year to year tactical plan cycle with innovative strategic Game plans to drive growth for every business cycle.I have successfully led multiple project teams to creating roadmaps for successful implantation of projects via cross functional collaboration.I have successfully supported and coordinated cross functional teams.I have successfully prepared recommendations to expand product base and vision, track product use as well as impact on end users. Show less Middle Africa Compliance and Quality Champion Responsibilities: -In my role as an Audit Champion for Middle Africa i have been tasked with the responsibility of Executing tasks and responsibilities in compliance with what have been defined at the relevant SOPs related to product management I also have vast experience with adhering and Compling with Novo Nordisk principles and internal legal laws and to defend the company's interests. Nevertheless as a requirement of the business ethics; I defend the confidentiality of company as well as patients’ secrets, business plans, ideas and strategies against third parties. I work and act in line with ethical standards, company procedures.i also ensure products and business processes meet the company's and local quality standardsI am tasked with receiving, monitoring and reporting customer complaints (within 24 hours) to Quality responsible person in Middle AfricaI also Monitor and report competitors’ activities in relation to the organisation's products in the marketIn line with the requirements, I keep a vigil and report the new regulations, external regulatory requirements from local authorities in relation to the organisation's business operations and product Safety.I also assist the QA function in order to ensure that the company's Quality System as well as local regulation are implemented and maintained at all times according to corporate guidelines. I handle product sampling to be provided to physicians and HCPs as per Company's Procedure and local requirements. I Document the Customer Contacts and forwarding it to Quality department I also ensure the necessary training of employees including people employed by the distributors supporting the company's Activities Show less In my role I have introduced Business Growth & Marketing campaigns to address in-market sales Gaps in the Novo Nordisk Insulin Portfolio due to adoption of insights from current market trends, analysis of Marketing Research Data & HCP customer Journey Mapping to design strategies to accelerate growth.I have achieved a Double Digit Growth on all focused brands in In-Market sales with Growth for focus brands achieving 97%, 104%, 97% and 97% in Nigeria, and 98%, 117% and 81% respectively in Ghana, and 61% growth in ex-factory sales in 2020 over 2019.I have Introduced Market expansion initiatives which increased access of Novo Nordisk molecules to more customers at an accessible price. Through my adoption of digital tools I have increased brand awareness by increasing stakeholder engagement, improved sales team collaboration, which led to increased brand performance of 95%.By Creation & Introduction of patient support initiatives,I have increased access of the Novo Nordisk brands to more patients.I have grown the Growth Hormone Portfolio in Nigeria region, resulting in sales growth of 95% and improved brand performance.I have Introduced strategic business engagement symposia which improved interactions with stakeholders, increased relationships with KOLS and increased advocacy for the brand. as well as design of follow up plan initiatives for the sales team to track the return on investment of Business and strategic interactions conducted for the sales team in the various medical engagements in the Health Care Industry.I have supervised the implementation of strategic initiatives through in field coaching with the sales team and Monthly mentoring training exercises on negotiation skill, professional sales, medical and brand skills to the sales team to improve and impact more professionalism in the sales team.Events and project management, continuous tracking, and management of budget and operating profit is a skill i possess robust experience and expertise on. Show less I have Built up product marketing strategies accountability in the GLP-1, Insulin and Biopharm Portfolio in line with the company objectives and strategies. I Prepare product marketing plan. Collect and analyze qualitative and quantitative market, competitor, customer and performance data/analysis/insight/reports related with the product. I Determine the customer needs together with the Sales Managers, Regional Sales Managers and Product Promotion Specialists, and Seek the recent medical and scientific information for the product and its competitors from the medical department. I Determine the key issues and opportunities for the product and the market, define the strategies and the tactics for the product and manage product marketing budget. I Prepare product marketing input for the financial budgeting process, monitor and follow up promotional spending.I ensure promotional activities are carried within the budget. I prepare product messages and communication materials, and evaluates the success of promotional communication as well as evaluate the success of promotional campaigns. I arrange, design and coordinate symposia and panel programs in line with the product marketing plan as well as make organization plans together with Meeting and Organization Specialist and related Regional Sales Managers. I Prepare and execute congress participation plan for the product. Gather, analyses and reports continuous intelligence on the product’s performance, customer insights, potential negative issues and opportunities. Provides regular market updates including competitor analysis, assessment of market trends, forecasts and prescription data. I Evaluate sales forecasts and provides product input (sales, manufacturing, sample) for the forecast process and provide continuous product training for product promotion specialists and new comers. Assist sales team in execution of product promotional strategies as well as increase sales advisors product knowledge 3 of 7 Show less

  • Commercial Affairs & Strategy Ethics Ambassador

    Jan 2023 - now

  • Senior Product Manager English West Africa Business Unit

    Jan 2023 - now

  • Audit/ Compliance Marketing Champion for Middle Africa Affliate

    Jan 2019 - now

  • Product Manager English West Africa Business Unit- Novo Nordisk Brands

    Jan 2020 - Jan 2022

  • Product Manager Nigeria & Ghana (Victoza, Basal/Bolus Mordern & Human Insulins, Biopharm portfolio)

    Jan 2019 - Jan 2020