Eileen Armella

Experience

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  Gol Comunicacion

  Jan 2008 - Jan 2009

  Graphic Designer

  I provided development ideas that drove advertisement campaigns for prominent companies like Vanish, Coca Cola, Powerade, and Nestea. I also tailored artwork for new product samples and created unique logo images that expedited sales over other brands. My ingenuity contributed to the creative development of stenciled designs for promotional materials.Coca Cola• Powerade design and concept of 5 limited edition flavor full bodies and promotional materials on selling pointshttps://www.behance.net/gallery/14107117/Powerade• Beat alcoholic drink image, from key visual to logo designhttps://www.behance.net/gallery/14106951/BeatVanish• Sampling campaign developing flyer with product sample and doing artwork from scratch, using the same product to create a stencil and form the header of the promotionalhttps://www.behance.net/gallery/14106477/VanishToks• Campaign promoting “night Toks” to engage more clients at night, for this the idea was adapting image to real objects on streethttps://www.behance.net/gallery/14106737/Toks• Constant BTL Pitches Show less

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  Z Publicidad

  Jan 2009 - Jan 2011

  Art Director

  I redesigned brand images for visual overhaul of product line for high-profile companies, one being a major pharmaceutical company. I also designed promotional material and developed the art direction for the whole brand for Sushi Itto, the largest sushi chain in Mexico. My redesign and creativity in updating the bi-monthly food product naming concepts was used in multiple locations in Mexico, California, and Central America.-Sushi Itto Mexico and Central America (biggest sushi restaurant chain in Mexico)• Re design of original brand image and making a slow not aggressive transition to a very final new logo made by Catalan designer• Develop ideas and concepts on name, copy and visual for bimonthly special sushi roll • Sketch materials adapting them to print and digital • Working with Ignacio Urquiza, Mexican photographer who’s expertise is food photography• Responsible for color proofs on print materialshttps://www.behance.net/gallery/17221655/Sushi-Itto--Walt Disney Records• Design CD/DVD covers selecting materials and finishes• Designed Hannah Montana Gold and Silver disc awards• Designed selling point materials for Best Buy stores• Designed special edition campaigns Show less

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  Teran/TBWA

  Feb 2011 - May 2012

  Sr. Art Director

  El Palacio de Hierro, an exclusive high-end department store, was a major account where I managed a minimum of four simultaneous creative team design campaigns at any given time. I also participated in directing production teams that aligned well-known fashion photographers and videographers and orchestrated post-production deliverables. I synched production events with top model agencies and streamlines specialty campaigns for significant holiday events. My redesign of the credit card branding image and promotional materials for the store increased sales and the year long sales campaign 2012 became an award winner in sales.Award wining campaign: https://www.behance.net/gallery/16898711/Solo-Este-Campaign• Brainstorms, concept development, and design presenting detailed visual ideas on a presentation to team, client and executives• Behind scout and production team for the best selection of model and location for photo shoot and or filming• Responsible during production day of directing the photographer and or videographer so we could get as close as possible as original presentation• Responsible for color proofs on print materials like magazines, newspapers, catalogs, office collateral materials, posters, billboards, postcards, bus stops as well as supervising and deciding video edition• Concept, editorial design and art direction on annual Christmas and Furniture catalog• Created brand identity for Financial Department along with any client informative material such as bank statements, brochures, etchttps://www.behance.net/gallery/16898281/Campaign-New-image-for-Palacio-de-Hierro-Credit-Area• Designer of the 3 different credit cards and in charge of production• Follow brand standards on print and digital• Worked with well know fashion photographers such as Hanns Newmann, Chino Moro, Jacob Sadrak, Gregory Allen etc and models from Daniela Pestova to Paul Sulfor, Leandro Garca and A+ models from NYC top agencies Show less

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  World Marketing Inc

  Jan 2012 - Jan 2014

  Head Designer

  In this position I executed brand identity development processes for four distinct men’s clothing brands, to include artwork, fabric selection and production. My expertise in art direction, production and photography delivered a cost savings for catalog publication. I also contributed to seasonal catalog development by creating design themes, selecting photographs for catalog layout, and developing design descriptions. I collaborated with sales staff gathering information that enhanced descriptive material and facilitated the buying and selling of the clothing lines. My proposal was the winning presentation for the Spike Lee layout collection and it enhanced online sales in a significant manner that it led to the expansion of a new store being opened in Seaport, downtown Manhattan.• Responsible for the execution of 4 different men’s clothing brand identities developing artwork for each collection and in charge of fabric selection and all production process• Collaborating with Sales Staff to facilitate the buying/selling process using as tool a men's fashion trends forecasting presentation for each season where we got to locate Defend Brooklyn with Spike Lee’s collaboration collection in Urban Outfitters and Zoomies having a successful result, pieces were sold during the first week• Producing catalogs for each season putting together the photographs, graphics descriptions used as a Sales tool besides the digital effort• In charge of the ecommerce site, updating products and the social media Show less

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  Ddc domus design collection

  Aug 2014 - Dec 2018

  Marketing Director

  In this position, I coordinate the development of marketing solutions and graphic design products from concept through completion. • CONCEPT AND ART EXECUTOR for CAMPAIGNS from PRINT to DIGITAL: - Annual Sales, Outlet and NYCxDesign campaign for ddc Brand - Concept and art director of advertising photography for all campaigns - Cross-platform integration of campaigns using Adobe Creative Suite• Direct the creation of all corporate marketing material from campaigns to print and collateral• Responsible for annual MARKETING PRINT AND ONLINE STRATEGY to ensure brand visibility - RELATION WITH MEDIA representatives looking to increase ddc recognition and demographic reach on a long term partnership development AND ANUAL AGREEMENTS: - NYTimes, RobbReport, Arch Digest, Interior Design, Metropolis, NYMagazine , Surface, Wallpaper etc - Selection of imagery for annual print and digital insertions - Communication with Sales Management to create new tools that offer better sales and service - Supervising PR• Responsible for SOCIAL MEDIA for ddc and Minotti NY brands• Develop and EXECUTE COMPANY EVENTS and managing PR representative to reach out to more opportunities increasing brand awareness• Manage company’s PR to ensure the most effective messages are positioned on the best channels• 25th Anniversary - Concept and image creator - Catalog, event, event design, invite design, media, etc - www.behance.net/gallery/51279289/ddc-25-years• BRAND CREATOR and developer for Nomad Design District www.nddnyc.net -www.behance.net/gallery/51279895/Nomad-Design-District• Execution for Marketing purposes and acquisition of new clients implementing a new strategy for a data base and email marketing (MailChimp) and social media Show less

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  Dupla Estudio

  Jan 2019 - now

  Our commitment: Bringing your vision to life. We forge connections between brands and audiences through bespoke, innovative strategies that ignite inspiration, captivate emotions, and stand the test of time.

  • Founder Design Lead

    Jan 2019 - now

  • Founder and Lead Designer

    Jan 2019 - now