Retesh Nair

Experience

• 

  Aditya Birla Group

  May 2012 - Jun 2012

  Intern (Marketing)

  Hindalco Industries Ltd (Marketing)Research project on New Business Development& observe the Sales & Marketing activity of Business to Business process.

• 

  Nestlé

  Feb 2014 - now

  Responsible for Sales and Distribution of all Nestle products Achievement of Primary and Secondary Target and Demand PlanningEnsuring product availability, visibility and Hygiene at the customer's outletCarrying out promotional activities, Visibility programs, Merchandising drives in the Territory.Proper handling of the Secondary Sales force, training and Development.Solving issues arising with distributors acrossMaximize profit and market share through developing relationships with Key Retailers at a regional level Show less Currently responsible for developing brand communication options in T3 - Super Market at Goa, Gujarat, Pune & Naisk areaAREAS OF RESPONSIBILITYOutlet management :Conduct market recee with Sales team to evaluate and finalize the outletsWork towards development and innovations in Signage Elements exampleracks / main shop signage/ gondolas etcPlan and execute POSMs, Display Units, shelf shares for branding andmerchandising Brand communication and visibilityHelp develop brand communication options at T3 Supermarket as per brandimperativesCo-ordinate with vendors to oversee execution of signage in the state.Execute agrees visibility strategy and track and monitor visibility executionResponsible for the choice of outlets for implementation along with the Salesteam.Use outlets as media vehicle to drive seamless route to consumereffectiveness by building brand visibility, imagery & creating demand throughconsumer winning activation'sEnsure accurate spend of budgets at the state level.Analytics :Monitor and report performance to the CCSD Manager and support in definingactionable learning for improvement.Provide feedback to the regional marketing team and sale team forimprovement based on the competitor analysis and performance wrt the planCarrying out promotional activities, Visibility programs, Merchandising drives in the Territory Show less Business development of Nestle products in OOH channel.To build rapport with various Chefs, F& B Managers, Purchase Managers etc.To regulate primary & secondary sales. Distributor handling – claim management.Managing secondary sales force.Accurate and timely reports on Market intelligence: competitors activity, price changes and promotional support.Help Distributors to manage business profitably & monitor the progress.Ensure the proper and correct execution of sales and trading terms determined by the company Show less Business development for New Nescafe Solution in B&I channelTo ensure mapping of the potential market.Help Distributors to manage business profitably & monitor the progress.Ensure the proper and correct execution of sales and trading terms determined by the company.Review sales call and other performance reports. Accurate and timely reports on Market intelligence: competitors activity, price changes and promotional support.Control over company assets i.e. vending machines. Show less

  • Area Sales Manager

    Jan 2023 - now

  • Sr Sales Executive

    Jul 2022 - Dec 2022

  • Sr Sales Executive

    Jan 2021 - Jun 2022

  • T3 Supermarket Executive (Trade Marketing)

    Aug 2019 - Dec 2020

  • Nestle Professional Executive

    Aug 2017 - Jul 2019

  • Nestle Professional Officer

    Feb 2015 - Jul 2017

  • Nestle Professional Trainee

    Feb 2014 - Jan 2015