Yusur Al Dabbagh - BMIPRA

Experience

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  Unexplored Publishing (Soura Magazine)

  Jul 2006 - Aug 2007

  Business Development and Special Projects Executive

  - Managed editorial development - added and designed new sections in the magazine , (eg. created Art Community in Dubai section featuring exclusive artists interviews.- Drove 30% in ad sales from international and local advertisers.- Streamlined communications through a unified database for all media agencies, PR agencies, high-end photographers & artists and local & international art galleries. - Established a significant increase (70%) in the magazine distribution in less than 6 months including international markets like NewYork, London, Thailand, Paris and different regions of the Middle east. عرض أقل

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  Hill+Knowlton Strategies

  Aug 2007 - Jun 2009

  Account Executive

  Managed a diverse portfolio of consumer, retail and technology clients with a main focus on Intel, Toshiba, Pepsi, Dubai Festival City and EFG-Hermes.- Developed research capabilities and prepared an in-depth analysis of the media scene and the industry.- Oversaw and managed the flow of day to day activities: Internal newsletters, PR newsletters, Middle East website content update, press releases, features, media relations, monitoring, weekly work in progress sheets and monthly activity report.- Planned and implemented media relations’ strategies, large-scale events and other elements of account/client activity. - Liaised between clients, outside suppliers and other external and internal contacts- Assisted in delivering analysis, creative ideas and strategies and concepts.- Edited and proofread press releases, features and other editorial materials.- Developed excellent media relations skills. عرض أقل

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  Sharjah Investment and Development Authority (Shurooq)

  Sept 2010 - Jul 2016

  Communications Manager

  Supported in setting up the PR department for all Shurooq destinations and projects, in addition to managing most of them including; Al Qasba, Al Majaz Waterfront, Al Noor Island, Maraya Art Centre and 1971- Design Space.- Developed Public Relations and Communication department for tourism strategies for Sharjah City, including commercial tourism projects, and non-for-profit centres.- Created monthly and annual strategies.- Oversaw and managed the flow of day to day activities: Internal newsletters, PR newsletters, Middle East website content update, press releases, features, media relations, monitoring, weekly work in progress sheets and monthly activity report.- Edited and proofread press releases, features and other editorial materials.- Maintained excellent media relations skills. عرض أقل

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  Rouya Consultancy

  Jul 2016 - now

  Principal and Co-Founder

  Founded Rouya Public Relations Consultancy, the first of its kind local and regional bilingual boutique agency offering clients a bilingual curated approach to communications. - Developed the business, and hired & trained a team of professional Public Relations experts. - Successfully project-managed clients acquisitions and projects with retainer-based yearly contracts. - Managed a diverse range of clients from various industries i.e. Design, Arts & Culture, Law, Photography and Cinema.- Executed strategic planning and campaign execution keeping in line with the client’s overall objectives.- Maintained relationships with key media outlets and opinion leaders involving them in creative campaigns and activities. - Managed client portfolio and remained the main point of contact while effectively delegating work to junior executives.- Provided extensive support in handling and manage issues and develop and execute crisis communications plans.- Developed key relationships to further create awareness about the agency and its creative approach to communications. عرض أقل

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  IPRA International Public Relations Association

  Jan 2019 - now

  Board Member
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  Middle East Public Relations Association

  Jan 2019 - Jan 2020

  Member
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  CIPR – Chartered Institute of Public Relations

  Mar 2019 - now

  Member