Karishma Dave

Experience

• 

  Adfactors PR

  Jul 2009 - Nov 2009

  Public Relations Intern

  Assisted in handling key client accounts - Larsen & Toubro, Claris Life Sciences, Arch Pharma Labs and Sahyadri Hospitals Wrote and circulated press releases for company and clients to media houses and tracked the generated coverageDeveloped content for blog posts and website articles and helped plan and execute company & client eventsSecured media coverage for clients, company and specific campaigns

• 

  MULTI-ARCH (Manufacturer of Luxury Corporate Decor)

  Jan 2010 - Feb 2012

  Marketing Manager

  Collaborated with senior management and sales teams to create best practices, marketing initiatives and media positioning for various product vertical Designed & managed marketing communication for key accounts such as Taj Group, Marriott, Hyatt, & Atlantis Recognition: Promoted from Associate to Manager on completion of one year

• 

  YES BANK

  Mar 2012 - Apr 2013

  Marketing Specialist

  • Single-Point-of-Contact (SPOC) for 360-degree marketing activities such as branch visibility and community outreach for the entire Western Region of YES Bank encompassing 49 branches• Managed corporate branding, stakeholder communication, and event management• Formulated the marketing communications plan for Electronic Cards, and partnered with key vendor accounts• Launched Incredible India Travel Card along with the Ministry of Tourism, India• Part of the core team managing the Financial Times-YES Bank International Banking Summit Show less

• 

  Grant Thornton LLP

  Aug 2013 - Nov 2013

  Business Development Intern

  Devised a detailed go-to-market strategy with road maps of action items and project goals to enter the Asian markets of Singapore, Indonesia and MalaysiaIdentified potential partners and developed a strategic alliance plan Assisted the management in areas such as market reconnaissance and demand forecast

• 

  JamiQ

  Jan 2014 - Mar 2014

  Marketing Intern

  Developed digital marketing strategy by improvising content of various touch points to increase market share and sales Building comprehensive social media marketing strategy for JamIQ to increase the brand presence online using platforms such as Linkedin, Facebook and Twitter

• 

  YES BANK

  May 2014 - Dec 2022

  Lead strategic marketing initiatives, fostering awareness, acquisition, engagement, and revenue growth through innovative campaigns and cross-functional collaboration for diverse banking and investment products. Manage end-to-end digital marketing campaigns, encompassing customer data analysis, planning, execution, and in-depth analysis for personal banking, payment solutions, insurance, and investment products. Execute strategic marketing initiatives aimed at maximizing brand value, enhancing customer experience, and driving loyalty, engagement, and sales.

  • Senior Marketing Manager

    Jan 2019 - Dec 2022

  • Marketing Manager

    Jan 2016 - Jan 2019

  • Marketing Specialist

    May 2014 - Jan 2016
• 

  Intuit

  Dec 2023 - Feb 2025

  Lifecycle Marketing Manager
• 

  Entain

  Feb 2025 - now

  Lifecycle Marketing Specialist