Danielle Sanders

Experience

• 

  Florida Certified Organic Growers and Consumers, Inc.

  Oct 2010 - Apr 2013

  Communications Coordinator

  - Responsible for all external communications, including monthly HTML email newsletter and policy-related action alerts.- Provided writing and editing support for grants. - Designed, launched, and served as web administrator for WordPress-based website.- Designed print collateral including banners and conference displays.

• 

  Freelance

  Aug 2011 - Dec 2013

  Freelance Marketing Consultant

  Provided marketing services for a variety of clients.

• 

  Mindtree

  Dec 2013 - Mar 2020

  - Supported the bid process for advised deals such as those leveraging the ISG FutureSource™ methodology. Coached bid teams and executive sponsors through the entire submission lifecycle and briefing process. - Shaped RFX responses to translate technical content into a compelling narrative for C-suite audiences. - Worked with vertical/practice teams and subject matter experts to increase Mindtree’s standing in analyst research/reports. Helped to earn Mindtree an average of 20 Leadership-level rankings per year. Show less - Served as sole technical writer for the large deals bid team. - Interviewed subject matter experts and translated technical information into usable content for materials such as RFP responses, white papers, and sales/project playbooks. - Organized and edited proposal content to ensure messaging flowed well, was presented in a single voice, and was consistent with proposal strategy and win themes. - Responsible for editing proposal drafts and other related materials to ensure accuracy, clarity, and consistency with company guidelines. - Provided written content and graphic design for marketing collateral including flyers, banners, and sales presentations. - Served as editor for corporate marketing collateral such as annual reports and monthly newsletters. Show less

  • Senior Manager, Analyst and Advisor Relations

    Apr 2017 - Mar 2020

  • Technical Writer, Presales

    Dec 2013 - Apr 2017
• 

  Hexaware Technologies

  Mar 2020 - now

  • Leads development and implementation of enterprise-wide content strategy in support of strategic go-to-market initiatives. • Leads the Content Center of Excellence. Provides oversight, mentorship, and training to a team of 9 content producers.• Serves as Product Owner for content/digital asset management platform (Widen). Led initial sourcing and implementation of the tool.• Ensures company-wide brand consistency via the development and ongoing enhancement of Hexaware brand voice guidelines and editorial standards for use across all customer-facing channels.• Advises/provides training for content creators across sales, presales, marketing, and account teams on brand voice guidelines, editorial standards, and content best practices. Show less - Providing support for analyst/advisory activities with emphasis on content and messaging.- Maximizing the probability of winning advised business pursuits and large deals by working with bid teams and subject matter experts to enhance messaging to align with insights from the influencer community.- Ensuring placement in the Leadership quadrant in analyst research by coaching vertical/practice teams and subject matter experts through questionnaire submissions and subsequent briefings. https://hexaware.com/about-us/analyst-speak/- Enabling the sales organization through messaging refinement and content strategy to better articulate Hexaware’s value proposition. Show less

  • Global Head of Content

    Nov 2022 - now

  • Lead, AR Enablement

    Mar 2020 - Nov 2022