Siraj A Kazi

Experience

• 

  Pakistan International Airlines

  Apr 1990 - Mar 2021

  a. To ensure departmental/divisional risk management process is proactive and concurrent and that all safety concerns/issues are dealt with on priority basisb. To be aware of all safety and service quality requirement and to be responsible for the outcomes and findings of all internal & external audits c. To ensure that corrective and preventive actions are taken at the root-cause levels on all audit non-conformities and audit findings in an acceptable manner and within reasonable time framed. To ensure strict compliance with all QHSE standards and other legal or regulatory requirement, applicable to operational areas under their jurisdiction e. To ensure effective functioning of QHSE Steering and Working Committees. Assume responsibility as per the Management approved system proceduresf. To ensure strict compliance of all HSE standards and other legal or regulatory bodies requirements, applicable to operational areas under their jurisdiction always during conduct of normal operationsg. To be aware of all safety and service quality requirements and to be responsible for the outcomes and findings of all internal and external safety/ quality auditsh. Ensure formulation of policy and procedure for PIA’s Reservation System and ensures that effective measures are taken for their implementation on the networki. Ensure that target flights are reviewed for load analysisj. Ensure that liaison between related areas within and outside PIA for implementation of various functions/projects is undertaken by the Office concerned for timely completion. k. Ensure through different marketing strategies that stations’ sales increase or are maintained.l. Take decisions regarding non-performing stations/flights and oversee preparation of Business/Operating Plansm. Ensuring prior to coordination, implementation of appropriate Schedules & Faresn. Execute plans of professional development of entire team at Head Office and at stations through training workshops, seminars Show less a. Formulate effective Revenue Management policy for optimizing revenue for the Airline by balancing the market demand with scheduled passenger capacity in line with the Revenue Management concept. b. Ensure development and implementation of Network Revenue Management strategies that are consistent with corporate goals and are clearly understood and implemented by respective Managers in each area of Revenue Management. c. Oversee Inventory distribution Management system and maintain a strong distribution base to ensure market presence/share. d. Plan and oversee the Hajj & Umra Operations. e. Develop continuously PIA’s automated reservations system, through regular evaluation of enhancements offered by SABRE, their implementation to ensure efficient / productive Reservations service delivery throughout the network. f. Formulate policy/ procedure for PIA’s Reservation System and ensures their implementation on the network to maintain control and discipline in reservations activities. g. Ensure System security and integrity by keeping and overview of the access levels being assigned to usersh. Stay abreast with latest developments in the industry, evaluate and incorporate same in the system to bring PIA at par with other Airlines and enable it to compete effectivelyi. Ensure timely display and availability of PIA’s product on PK network, Travel Agents (Global Distribution Systems) and other Airline Systems, in coordination with Schedule & Network Planning j. Ensure that target flights are reviewed for load analysis and flight firming in coordination with Pricing and Inventory Management /Sales for optimum utilization of inventory allocated/sold k. Ensure that liaison between related areas within and outside PIA for implementation of various functions/projects undertaken by the Office concerned for timely completionl. Devise seat allocation and pricing policy/procedure that supports the changing market demand in so that no revenue earning opportunity is lost Show less a. Active participation in BAR-UK (Board of Airline Representatives), CAA, SABRE, IATA-BSP for effective cooperation between customer airlines and various government bodiesb. Market expansion through participation in IATA BSP and allocation of limited ticket capping to IATA BSP agents through multiple GDS c. 6th freedom traffic growth for onward destinations via PK HUBs LHE, ISB and KHI along with expansion in 4th freedom traffic to Pakistand. Strive for Product improvement through improvement in transfer connection, through check-in up to destinatione. Beside London, handling matters of MAN, BRF, BHX and GLA territories through their respective managers. f. Expended communication network from 22 accounts to over 90 accounts within 1 and half year. g. Immediate response to agent’s trade related queriesh. Instant ticket capping using SABRE, GAL and World Span masks.i. Liaison with DCA for schedule / time changesj. Liaison with Airport authorities and other government agencies dealing aviation sector j. Crew layover, transport, and package tour arrangement of Sikh Yatris.k. Frequent Protocol duties for state guests and handling of VVIP flights at Heathrow as well as Luton Airportsl. Preparation of Agent’s productivity scheme, cash back, regular market feedback, optimum inventory utilizationm. Identify changes in market conditions based upon advance booking patterns, external factors, competitor schedule and provide regular feedback to regional as well RM teams Show less a. Promote the changes necessary to implement the new RM processes through communication and under supervision of GM Pricing and Inventory Management. b. Specific responsibilities include steer improvements of its entity’ RASK through ensuring analysts performance on daily RM tasks such as analysis competitive fares, c. Forecasting passenger demand, planning for specific event and detecting critical load situations for current & future flights to subsequently action/review overbooking/ RBD profiles. d. Provide leadership and guidelines to the managers and inventory analysts for the assignment market.e. Develop strategies for assigned route that are inconsistent with the overall corporate route revenue goals and ensure its effective implementation through synchronized pricing and inventory management. f. Ensure timely inventory support to the field stations by maintaining a close coordination for market inputs to collectively strive for optimum route revenues. g. Provide guidance and insight on analyst areas of performance to assist in directing resources and priorities. h. Identify changes in market conditions based upon booking patterns, external factors, competitor schedule and devise tactical inventory measure to augment demand. i. Be knowledgeable of team activities through active participation and constantly provide guidelines to inventory analysts for assigned market to ensure timely action and capitalized on available opportunities. j. Ensure that inventory analyst daily review the assigned markets and make necessary adjustments like AU/ OB levels, group bookings, and tactical pricing support. k. Review post departure data and analysis unsatisfactory flights with high late cancellation, No-shows and suggest corrective measures. m. Interacted with field station and Sales department to get input about Market conditions, competitor activities, and private fares to develop strategy for cantering competitions Show less a. Performing duties as Deputy General Manager, Central Reservation Control and leading a team of 05 Managers and 80 officers/staff b. To ensure strict compliance to their department/division operational safety and security functions and also ensuring operation are provided with necessary resources c. Thoroughly analyze all management statistical reports and derive and apply and make available productive information which is beneficial for the Inventory Controllers. f. Ensure optimal performance of the system by ensuring optimal inventory parameters ,at all times for flights that are under R.M and have been affected by incidental changes in the schedule and Flights that are not categorized under R.M. g. Ensure timely influencing of inventory profiles – overbooking, waitlist percentage/clearance etc in close in coordination with pricing inventory management and the concerned station. o. Make available management information reports to concerned officers in coordination with Information Technology and provide for informed decision making. r. Develop policy for maintaining over booking profiles at optimal so that spoilage and spillage are minimized. s. Develop and implement measures measure to reduce the network wide no-shows and improve seat factor. t. Act as a key player and provide all necessary guidance during operational emergencies and exigencies to normalize operation and marginalize customer inconvenience w. Provide leadership, assistance and expertise for the Managers in areas of Inventory Control & Operations. y. Coordinate with Manager Inventory Control & Operations, Manager Systems & Schedule Update and Manager Revenue Integrity Management and Post Flight Analysis for proper functioning of the systems. Show less a. To ensure that assigned passenger/Cargo revenue targets are met b. Perform sales activities pertaining to passengers/ freight and evolve local marketing plans for its implementation. c. Supervise and coordinate activities of all the sections at the station with a view to providing efficient service to the passengers d. Act as the Corporation's representative with area government authorities and the general public and safeguard the rights of Corporation through negotiations carried out with outside agencies e. Ensure that all finance and accounting functions are performed and monitored at the station strictly in accordance with financial policies and procedures. f. To resolve station’s audit objections and ensure submission of Compliance Report to all concerned within stipulated period of time. g. Ensure that all administration functions in the Personnel Policies Manual or policies amended from time to time are performed in-accordance with the applicable admin rules. Also ensure smooth working, and welfare of employees' in-accordance with Union-Management Agreements and relevant local labor laws at the station. h. Ensure that all security measures are maintained for all passengers, baggage and all PIA properties i. Ensure to provide assistance of manpower from town office at the time of arrival / departure of flights as and when required j. In the absence of station manager look-after all the functions of Station Manager at the airport in addition to his own duties and responsibilities. k. To ensure strict compliance to their department/division operational safety and security functions and also ensuring operation are provided with necessary resources Show less a. Direct reporting to head of Marketing Departmentb. Perform duties under direct general direction of the Director Marketing and lead team of Director Marketing Secretariat for execution of multiple tasks c. Formulate, supervise and coordinate marketing activities and policies to promote products and servicesd. Oversee the hands-on day-to-day execution of marketing plans actionable items through various divisions of marketing department as well as field statione. Appraise progress reports on various ongoing projects to Director Marketingf. Close liaison with field stations as well as different units/sections of Marketing departmentsg. Facilitate daily deliverable from marketing department, including proposals, brochures, market or potential client research, and events materials, schedules, group movementsMaintains and controls centralized database for all Sales activities and processes. Show less a. To ensure that assigned routes meet their revenue targets.b. Look after and provide guidance to stations in their respective region.c. Develop regional marketing plans to optimize RASK and improve relations with the distribution channel.d. Keep abreast with competitor’s activities; strategies and their route structure and to devise strategies for effectively combating the competition.e. Monitor station’s “Monthly Sales Performance”, identify weak areas and suggest guidelines for making improvements.f. Seek, maintain and summarize inputs/feedback from stations regarding sales, other commercial activities and operational constraints.g. Coordinate with field offices for development of local marketing plans in line with regional marketing strategies planned by Head Office.h. Ensure monitoring of flight loads regularly and plan strategies for maximum seat factor.i. Ensure processing of stations’ proposals for discounts/schedule changes/ route economics j. Prepare Business Plan / Operating Plan in collaboration with Corporate servicesk. Advise/ coordinate inventory/ fares/ discounts with Revenue Management for stationsl. Ensuring scrutiny of complaints relating to Reservation / Ticketing and ensuring appropriate actions against individuals to satisfy complaints/suggestions of passenger.m. Ensuring implementation of corrective measures to eliminate re-occurrence of similar nature of complaints.n. Monitoring investigation of operational lapses in coordination with security departments.o. Ensuring that Ticket offices are abreast with the upcoming new technologies introduced for ticketing & reservations to all ticketing affairs.p. Management of various training (customer care, e-ticketing, saber) and refreshers for Reservation and Ticketing staff in consultation with Manager Training & Development. Show less a. Direct reporting to head of Corporate Services Departmentb. Perform duties under direct general direction of the Director Corporate Services and lead team of Director Corporate Services Secretariat for execution of multiple tasks c. Formulate, supervise and coordinate marketing activities and policies to promote products and servicesd. Oversee the hands-on day-to-day execution of marketing plans actionable items through various divisions of marketing department as well as field statione. Appraise progress reports on various ongoing projects to Director Marketingf. Close liaison with field stations as well as different units/sections of Marketing departmentsg. Facilitate daily deliverable from marketing department, including proposals, brochures, market or potential client research, and events materials, schedules, group movementsMaintains and controls centralized database for all Sales activities and processes. Show less a. Coordinate with Govt. Audit & Foreign Audit offices for resolution of audit observations pertaining to Marketing Department. Also participate in DAC and PAC Meetings.b. Assisting the entire network stations for resolving the audit Para / observations.c. Arrangement of trainings in PTC in accordance with the requirements of Marketing Department offices.d. Updation of Standards Manual in the light of recommendations of H.O Offices / stations.e. Implementation and compliance to different standards i.e. IOSA (IATA Operational Safety Audit), ISO9001-2008 (International Standard Organization), HSE (Health Safety Environments) and SMS (Safety Management System), in Marketing Department offices. Show less Job Description & Responsibilities:• Handling of PIA's biggest station / HUB Karachi, in terms of revenue with over 500+ accounts• To ensure to meet assigned revenue targets.• Achieve Revenue Targets assigned to his territory by sales promotional activities and by facilitating all selling outlets through mobilizing the field officers.• Prepare and analyze the relevant information/market intelligence in his area for developing effective action plan for guidance of sales promotion in achieving the sales goals.• Prepare action plan for providing guidance and implementing plans in their area.• Review daily activities of competitors in the market constantly and suggest ways and means to management to achieve maximum revenue for PIA. Show less a. Active participation in BAR-Malaysia (Board of Airline Representatives) as well as AOC (Airline operators Committee of KLIA) for effective cooperation between customer airlines and various government bodiesb. market expansion through participation in BSP-Malaysia and allocation of limited ticket capping (within BG) to IATA BSP agents through ABACUS Malaysiac. Re-adjustment of schedule to enable domestic/international transfer connections from SIN,JKT,BWN to increase 3rd/4th freedom traffic to Pakistand. Development of 6th freedom UMRA market to cater Malaysian, Thai and Indonesian UMRA passengers via LHE,KHI & ISB PIA Hube. Product improvement through changing circular pattern of flight with Singapore station and switching over to terminating flights for Kuala Lumpur.f. Increase in weekly frequency from 2 to 04 flights for KUL-KUL/LHE/ISB/PEW g. Seasonal COE/Extra sections with wide body B743 operation to cater UMRA passengers h. Beside Malaysia, handled offline station i.e. Sydney and Brunei for short periodi. 400% increase in company revenue within span of 04 years j. Expended communication network to over 750 business partners across Malaysian territory for immediate response to their sales related queriesk. Handled triple assignments i.e. Country Manager, station Manager as well as Cargo Sales Manager at KLIA station.l. Gained vast experience of handling crew layovers, transport , package tours, DCA affairs and protocol of state guests visiting Kuala Lumpurm. Specialization in preparation of agent’s productivity scheme , target/route incentive packages for revenue enhancement Show less Job Description & Responsibilities:• Handling of PIA's biggest station / HUB Karachi, in terms of revenue with over 500+ accounts• To ensure to meet assigned revenue targets.• Achieve Revenue Targets assigned to his territory by sales promotional activities and by facilitating all selling outlets through mobilizing the field officers.• Prepare and analyze the relevant information/market intelligence in his area for developing effective action plan for guidance of sales promotion in achieving the sales goals.• Prepare action plan for providing guidance and implementing plans in their area.• Review daily activities of competitors in the market constantly and suggest ways and means to management to achieve maximum revenue for PIA. Show less a. Supervises the activities and performance of the Sales Promotion Officers and sectionb. Checks customer record cards to ascertain productivity of Commercial accounts and IATA agentsc. Assist PSM in preparing marketing action plan for management's perusal and SPO's implementation.d. Maintains statistical record of ASKs, Advance passenger loads, market segmentatione. Sharing of statistical information to field officers for execution of annual marketing plan and attainment of market goals.f. Arranges coordination meetings with different sections/departments to promote harmony in their functioning at station levelg. Studies domestic and International market trends and guide SPOs accordingly Show less a.Conduct survey of area assigned and make regular effective daily calls to commercial accounts / travel agents and plan for increasing market shareb.Study day-to-day market conditions and provide feedback to the management for achievement of sales targets.c.Plans and organize display / distribution of advertising material. Display cards, incentive flyers and schedules for effective sales promotion.d.Maintain and analyzes data of PIA vs. other international carrier's incentive schemes, schedules,on board services and frequent flyer programs.e.Effective promotion of incentive schemes throughout assigned territory.f.Responsible to train travel agents of assigned territory from PIA training Center.g.Maintain online contact with travel agents, corporate houses, Overseas Employment promoters (OEPs) h.Updation of promotional material on web for interested parties. Show less a.Prepare, administers and analyzes various strategies to increase profitability b. Review of existing market condition, passenger-buying habits, seasonality, competitive conditions vis-à-vis other airlines Yield Management c. Preparation of suitable pricing policies in accordance with market scenariod. Close liaison with other departments to develop new marketing strategies and Marketing plans to ensure efficiency and co-ordination. e. Evaluate promotional and marketing results against budgeted sales, cost, profits and effect on future sale. Show less Job Description & Responsibilities:-• Scrutinize and process promotion and foreign posting cases received from various Departments for Management’s Approval. • Process appeals / representations received against Promotion / Supersession and Foreign Posting of employees of various Departments. • Co-ordinate on all Admin Matters within the Administration Departments. • Process applications of employees for employment with outside Agencies / Organizations and obtaining Management’s Approval thereof for forwarding it to concerned agencies. • Prepare Briefs of all Admin cases received from Chairman-PIAC / Managing Director / Director Administration / Manager Personnel Services. • Examine and re-employment case of PIA employees beyond the age of superannuation.• Collect information and Data Monthly / periodically from all Departments for transmission to the Ministries concerned. • Submit progress report of suspension cases – Quarterly Return to Ministry of Defense. • Submit Monthly Return regarding visit abroad of Deputationists officers posted in PIAC. • Co-ordinate with pension, Provident Fund, Internal Audit and Admin Managers regarding final settlement of accounts of Ex-employees and to deal with representations / appeals received on the subject. • Check the vacancy position, dossier / seniority and prepare proceedings of Foreign Posting Cases for Foreign Posting Board. • Intimate the concerned Departments decision of Foreign Posting and Promotion Board. • Maintain approved / existing strength of common category officers / staff Department-wise, Section, Station, Category and Pay Group-wise. • Deal with representation cases pertaining to fixation of salary, seniority, promotion, Foreign Posting etc. • Co-ordinate with Industrial Engineering and Statistical Cell for statements of approved / existing strength of common category staff / officers Show less

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