Brian Kelleher

Experience

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  DGWB

  Jan 2005 - Aug 2005

  Account Management Intern

  ~ Assisted Account Managers on multiple campaigns by filing, email, contacting the clients and other duties. ~ Collated and organized client lists for 3 major clients. ~ Deemed a hard and consistent worker. ~ Was specifically assigned to assist on the campaigns of Weinershnitzle, KFC, and Orange County Register. My work included fixing the POP displays sent out to the franchises, contacting the franchise owners and delivering the products we had created for them.

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  KSL Media

  Apr 2010 - Jan 2011

  Assistant Digital Media Planner

  ~ Assisted Account Managers and Media Planners on multiple campaigns. ~ Created and maintained multiple search campaigns through Google Adwords, including a campaign designed to attract new clients to KSL. ~ Maintained excellent relations with a network of publisher representatives. ~ Handled billing, reporting, evaluation of data, insertion orders and other aspects of planning for all clients. ~ Specifically assigned to assist on the campaigns of Conoco Phillips, Guitar Center, and many others. Show less

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  Construction Deal, Inc

  Feb 2011 - Mar 2011

  Jr. Marketing Manager

  Affiliate Manager.Required weekly reporting showing the key points of interest in the campaign for the previous week as well as goals for the future.Managed a large network of existing publishers as well as opening up several new partnerships.

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  Davis Elen Advertising

  Apr 2011 - Aug 2013

  Senior Digital Media Planner

  Promoted from Jr. Media Planner to Digital Media Planner in September 2011. Promoted from Digital Media Planner to Sr. Digital Planner in January 2012. Planned, purchased, and managed online campaigns for the Toyota Dealers Associations for Southern California and San Diego DMAs, San Diego Chargers, as well as assisting on Davis Elen’s various online campaigns. Plan monthly and yearly interactive budgets for multiple clients, over $15MM in budget. Oversee, manage, and provide guidance for 5 Assistant Planners. Show less

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  Mediasmith

  Sept 2013 - Apr 2016

  Media Supervisor

  Promoted from Media Planner September 2014. Managed all products and over $10 MM in campaigns for Citrix Online by partnering with the most efficient DR partners paired with premium brand partners to create a full funnel tactic across email, newsletter, data enabled display, video, native, and mobile partners. Increased revenue for San Jose Sharks by more than $1MM YoY utilizing SEM, trading desks and CRM uploads to data enabled partners, creating multiple targeting buckets based on purchase history. Oversaw campaigns of 3 Planners and 3 Assistant Planners for Citrix and SJ SharksDaily interaction with clients to manage campaign expectations. Investigate new technologies and evaluate the necessity and ROI potential for those technologies to the client (i.e. DMP MTA, Ad Blockers, DCO, mobile ad servers, etc.). Assisted on new business projects in a campaign management aspect. Show less

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  Baker Street Advertising

  Jun 2016 - Oct 2017

  Associate Media Director - Digital

  Successfully led a project to establish the agency’s digital tool set, allowing the agency to bring digital media planning and buying, in house and create greater vaklue for our clients. Negotiated contracts to onboard DV360, DCM, Flashtalking rich media, and IAS. Evaluate emerging tactics and strategies from various partners for effectiveness on existing clients. Planned and executed campaigns for 3 major dealer associations; Nor Cal Honda, Nor Cal Acura, Puget Sound Acura. Developed strategy to deliver users directly to dealers, and pages of most interest, based on online activity and location. Created successful social campaign driving existing Acura owners to submit success stories to be used in video spots. Oversaw all media for Mariani Fruit Packing, and University of San Francisco. Managed over $12MM in online ad spend across all clients. Prepared and presented performance results and recommendations to dealer board members and clients. Show less

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  Just Media, Inc.

  Oct 2017 - Feb 2020

  Associate Media Director

  Managed multiple teams of analytics, search, social and media specialists to plan and execute all aspects of our clients’ campaigns and work as an extension to their marketing team. Team sizes ranged from 5 to 12 people depending on the client. Oversaw national facing campaigns driving in store and online orders for Focus Brands; Moe’s, Schlotzsky’s, Auntie Anne’s, and Cinnabon. Client’s goals were exceeded across the board. Onboarded a new client for the agency and began CUNA’s (Credit Union NA)first branding campaign to drive awareness of credit unions. Was involved in successful new client pitches, including CUNA, Seismec, CH Wines, and others. Was the Associate Director assigned to multiple agency teams managing campaigns for Citrix Demand campaigns, Lifesize, Alert Logic, and Arbor Networks business units. Was an active participant in the hiring process, hiring and training 3 new team members for my own clients as well as being involved in the hiring of 2 additional employees for other client teams. Show less

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  IProspect

  Feb 2020 - now

  Group Director, Managing Director

  Hired as a Media Director and promoted to VP- Group Director in June 2022. Demonstrated leadership in the Austin office by participating in multiple new business pitches and research projects, working with agency leadership to sell in additional agency services to existing clients, generating additional revenue. Oversaw the Amazon Web Services (AWS) Global Marketing team for the Americas region, coordinating campaigns and messaging with EMEA and APJC teams in addition to a handful of smaller AWS business units. At peak, this team was over 25 media, search, paid social, programmatic, and analytics experts in 4 countries. Directed a media team comprised of 9 direct reports, managing over 60 campaigns and over $60MM in ad spend across 15 client contacts for AWS, collaborating with additional internal teams. Led the onboarding of the Shell B2B business for AMER region, with 5 business units and client teams. Took over the onboarding and have continued to lead the NI (National Instruments) media team, including working with internal and client teams to establish processes, finalize tracking setup, taxonomy creation, data visualization and reporting in addition to maintaining the campaigns for the 5 business units. Worked with team leads to create a series of training and onboarding videos for new hires, allowing them to be immediately immersed in the work. Developed tools and educational series for clients to better understand what our teams do, assist them to determine the inputs we need from them, and manage their expectations. Show less