Jaya Agrawal

Experience

• 

  DU Beat

  Sept 2017 - Apr 2019

  Graphic Designer
• 

  Intelligence Quality

  Oct 2020 - Dec 2020

  Social Media Marketing Intern

  Handled social accounts for the company, worked on creatives for running ads, sales brochures

• 

  Tenovia

  Jan 2021 - Apr 2024

  • Led category operations for diverse brands in fashion, footwear, and grocery segments.• Managed overall and day-to-day operations of the cataloging team.• Significantly improved profitability for a new grocery brand through cost analysis and pricing recommendations.• Successfully managed projects for Tensight clients• Liaise with marketing and brand teams to determine launch strategy and promotional activities of a product category• Led and mentored a team of 2 analysts and one executive, providing coaching, guidance, and performance evaluations. Show less • Collaborated internally with content, design, MIS, cataloguing, and tech teams to enhance brand presence.• Worked closely with cross-functional teams, including marketing, supply chain, and customer service, ensuring seamless customer experience.• Developed and executed Annual Operating Plans with month-wise, channel-wise targets and new selection requirements.• Expert in inventory planning• Partnered with brand as well as marketplace category managers for Amazon, Flipkart, Myntra, Snapdeal, Jiomart, Meesho to maximize visibility, improve product rankings, and drive sales.• Develop and execute promotional campaigns specific to each marketplace, including deals, coupons, optins as well as other promotions• Worked closely with ads team to optimise campaign performance as well as give product recommendations• Analyse marketplace performance data, track key metrics, and make data-driven recommendations to improve product performance and overall sales.• Setup internal processes to reduce client escalations for pricing, listing and catalog• Created analytical process documents for Tensight and worked with the teams on front-end version• Led weekly and monthly meetings with the senior management from the brand Show less • Familiar with seller panels of Amazon, Flipkart, Meesho, Myntra, Snapdeal and OMS system like Uniware.• Manage and optimize presence on online marketplaces including product listing creation, inventory management, and pricing • Performed SOV, FPP analysis on front end, Catalog Attribute Quality study, Ratings and review, Returns analysis, competition pricing study regularly• Identified gaps in the product assortment for the brand and made suggestions for new collections• Created sales decks for the company, maintaining catalog hygiene on all marketplaces.• Produced weekly and monthly reports, excelling in data analysis and reporting. Show less

  • Senior Category Analyst

    Jun 2023 - Apr 2024

  • Category Analyst

    May 2022 - May 2023

  • Category Executive

    Jul 2021 - Apr 2022

  • Category Management Intern

    Jan 2021 - Jul 2021
• 

  Amazon

  Apr 2024 - now

  Brand Specialist