Talk to sales Try for Free
Syabrina Sari

Syabrina Sari

Marketing Communication

Followers of Syabrina Sari413 followers
location of Syabrina SariJakarta Metropolitan Area

Connect with Syabrina Sari to Send Message

Connect

Connect with Syabrina Sari to Send Message

Connect

  • Timeline

  • About me

    Senior Media Executive at M+C Saatchi Performance | Digital Marketing | Performance Marketing | Paid Ads Specialist

  • Education

    • BINUS University

      2016 - 2020
      Bachelor of Communication Marketing Public Relation

  • Experience

    • PT. Gilang Agung Persada

      Jul 2018 - Dec 2018
      Marketing Communication

    • Glints

      Aug 2019 - Dec 2019
      Marketing Acquisition

    • WOW Integrated Strategic Communications

      Feb 2021 - May 2021
      Digital Creative Strategist

      • Developed editorial strategy and content plans for social media.• Managed social media operations, coordinating with both in-house and third-party creative teams.• Oversaw KOL partnerships, from planning to execution.• Executed and optimized digital media buying across Facebook, Google, and TikTok.• Created and refined ad placement strategies, ensuring real-time campaign optimization.• Produced Ad Post-Placement Reports and Social Media Reports for digital campaigns.

    • Tokopedia

      May 2021 - May 2025

      • Lead a team managing performance marketing strategies across TopAds (Tokopedia Ads), Meta CPAS, and TikTok Ads for FMCG, Beauty, Fashion, Sports, Mom & Baby, Toys, and Travel categories.• Oversee media planning, budget allocation, and campaign optimization to drive revenue growth.• Develop strategic frameworks and performance reports to improve ad efficiency.• Collaborate with internal and external teams to execute large-scale marketing campaigns.• Maintain a 0% error rate in campaign execution while handling high-investment brands Show less

      • Associate - Key Optimization Manager

        Jul 2022 - May 2025

      • Jr Associate - Optimization Manager

        May 2021 - Jul 2022

    • ByteDance

      Jul 2024 - Jun 2025
      Client Solutions Manager - GBS Tokopedia

      • Managed and maintained relationships with high-investment clients in FMCG, Beauty & Personal Care categories, ensuring continuous growth in TopAds performance.• Acted as a consultant for TopAds & Tokopedia Display Network (TDN), optimizing ad performance and maximizing ROI.• Provide strategic consultation to clients on ad optimization best practices to maximize performance and achieve their campaign goals.• Developed media plans, provided strategic insights, and analyzed key performance metrics.• Ensured smooth campaign execution and budget alignment across TopAds.• Successfully contributed to continuous revenue growth and ad spend efficiency. Show less

    • Lazada

      Jun 2025 - Oct 2025
      Business Development - Key Account Manager (LazMall)

    • M+C Saatchi Performance

      Nov 2025 - now
      Senior Media Executive

  • Licenses & Certifications