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Cecelia Fu

Cecelia Fu

Business Development Consultant

Followers of Cecelia Fu452 followers
location of Cecelia FuShanghai, China

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  • Timeline

  • About me

    Senior Commercial Officer

  • Education

    • Yale University

      2007 - 2008
      Master's degree International Development and Economics 3.60 (Converted Form)

      Main Courses:Macroeconomics, Microeconomics, Econometrics, International Economics, Development Economics, Environment Economics, Fixed Income Securities

    • University of International Business and Economics

      2003 - 2007
      Bachelor's degree International Business and Trade 3.70 (Top 2%)

      Main Courses: Advanced Calculus, Statistics, Economics, Marketing and Management, Accounting, International Finance, International Trade

  • Experience

    • KeyLogic Consulting Group

      Nov 2008 - Oct 2009
      Business Development Consultant

      Developed customized organizational development solutions for large-scale enterprises, establishing competency models, made strategic plans for corporate universities and launched performance evaluations, clients including Amway China, China Minsheng Bank, Li Ning Co.Ltd.

    • Fuping Social Investment Co., Ltd

      Dec 2009 - Jul 2013
      Business Development Manager

      -Responsible for corporate and non-profit fundraising. Major donors included Citibank Foundation, Allianz SE, Johnson&Johnson Foundation, and Ford Foundation.-Led the early stage work of social investment planning, business model designing and shareholders negotiations for a social enterprise, Qianqianshu Early Education Consulting Co.,Ltd, which aims at providing the qualified and affordable preschool education services to low income families and rural kindergarten teachers.-Drafted the social enterprise business plan, market survey and financial predictions for China's first Eco-Trust joint venture agriculture company, co- invested by Japan’s top organic food delivery company, Daichi Wo Mamoru Kai Co.Ltd. Show less

    • Fuping Development Institute

      Nov 2011 - Jul 2013
      COO Fuping Chuangyuan Eco Agriculture Company

      -Drafted the social enterprise business plan, market survey and financial predictions for China's first Eco-Trust joint venture agriculture company, co- invested by Japan’s top organic food delivery company, Daichi Wo Mamoru Kai Co.Ltd.-Responsible for the comprehensive daily start-up eco agriculture business as COO: corporate registration, team recruitment and management, business and government partnership development (eco vegetable planting bases in Tianjin, the third-party logistic outsourcing, consumer service call center, agriculture experts), production and sales planning, corporate financial supervising, etc. Show less

    • Solidaridad Network

      Nov 2013 - Dec 2015
      Senior Agriculture Program Manager

      -Analyzed global supply chain and China market of key agricultural commodities (soy, palm oil, and cotton), developed and managed commodity marketing programs to promote European agricultural sustainability standards.-Developed and managed the account of top agricultural commodity producers, importers and processors as well as the downstream multinational manufacturers and retailers along the supply chains in China market.-Worked with the Dutch Ministry of Foreign Affairs, led in establishing China Sustainable Palm Oil Working Group and China Sustainable Soybean Working Group to increase the import of certified agricultural commodities.-Planned and organized marketing activities to increase the import and supply chain stakeholder engagement: overseas business delegations, roundtable dialogues between China agribusiness industry and the Dutch Minister of Foreign Affairs, theme panel discussions on trade finance, import of certified commodities, responsible overseas investment. Show less

    • China Chamber of Commerce of Foodstuffs and Native Produce

      Jan 2016 - Jan 2017
      Commodity Consultant

      -Analyzed the global economic trends and its impact on key grains and oil commodity in China market (soy, oils, tree nut, seeds), deliver monthly market intelligence report to CCCFNA and its corporate clients.-Assisted in organizing CCCFNA grains and oils delegations and industry conferences-Daily relationship management and engagement with agricultural importers and exporters-Participated in the establishment of China Pumpkin Seeds Sub Chamber and fully responsible for its daily operation management, corporate engagement of major producers, traders and exporters with 60% of China’ s seeds and kernels export, etc.-Participated in the development of national trade standard of commodities, such as China pumpkin seeds industry regulation, the world’s first pumpkin seeds industry blacklisting system to strengthen the business credibility and sustainability of the seeds and kernels supply chain both in China and globally Show less

    • NSW Department of Primary Industries

      Apr 2017 - Aug 2022
      Representative to Greater China

    • Investment NSW

      Sept 2021 - Jun 2022
      Director of Agri-food

    • Trade & Invest British Columbia

      Jul 2022 - now
      Senior Commercial Officer

  • Licenses & Certifications

    • · Accordion (Attained highest proficiency awarded by Chinese Musician Association)

  • Volunteer Experience

    • Social Service Officer

      Issued by Yale Club Beijing (YCB) on Jul 2008
      Yale Club Beijing (YCB)Associated with Cecelia Fu

    • Volunteer

      Issued by Compassion for Migrant Children on Dec 2008
      Compassion for Migrant ChildrenAssociated with Cecelia Fu