Renan Matheus

Experience

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  Boehringer Ingelheim

  Jan 2018 - Dec 2018

  •Promotional Material: responsible for briefing, approval, and logistics;•100% responsible for digital content and operations (website, email, visual materials);•Events: handling logistics, drafting briefs, contributing to tactics and activities;•Budget: monthly budget control and provision to forecast marketing expenses;•Field Trips: interaction and support for the sales team;•Negotiation and contact with third parties and suppliers;•Web meetings, workshops, and presentations at meetings;•Market Analysis and Marketing Intelligence Support. Show less

  • Market Intelligence (Job Rotation)

    Aug 2018 - Dec 2018

  • Rare Diseases Product Intern

    Jan 2018 - Dec 2018
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  Knight Therapeutics

  Aug 2020 - Aug 2021

  Responsible for the oncology product in Brazil, including strategy development and tactical implementation.•Developed the Brand Plan, adapting global strategy to the Brazilian market and executing the tactical plan.•Created the Patient Funnel to understand market dimensions and define sales goals and KPIs.•Developed training materials and value propositions by adapting global scientific study content and pharmacoeconomic data with the medical area.•Implemented market access initiatives for SUS/CONITEC and ANS incorporations.•Mediated and managed the implementation and administration of the Patient Support Program.•Qualified market segmentation and mapping, strengthening KOL engagement.•Worked with Canadian and LATAM leaders on tactical development and business reporting.•Streamlined operational processes through relationships with Finance, Purchasing, IT, Compliance, Regulatory, Medical Affairs, HR, etc. Show less Responsible for operational processes for 6 indications in the Oncology BU.•Managed promotional material processes from briefing to sales force presentation.•Led administrative and bureaucratic processes, enabling tactical plan execution.•Administered the marketing budget through expense control, forecasting, and project analysis.•Executed events from approval to logistics, including congresses, conventions, mini-meetings, and symposia.•Supported the sales force and access team with information, content, and promotional materials, field trips, monthly sales management meetings, and analysis of market results, marketing actions, and events.•Conceived and led the company's first digital marketing actions.•Strengthened relationships with support areas such as compliance, medical, finance, and regulatory. Show less

  • Oncology Product Coordinator

    Apr 2021 - Aug 2021

  • Oncology Product Analyst

    Jan 2019 - Apr 2021

  • Product Owner CNS

    Aug 2020 - Dec 2020
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  Boston Scientific

  Aug 2021 - Jun 2022

  Responsible for tactical marketing strategy and communication for the Cardiac Rhythm Management BU).•Developed and implemented the annual Marketing Plan (including product launches).•Set financial targets and sales forecasts in collaboration with commercial leaders.•Managed the Marketing Budget, Portfolio, and Inventory.•Led pre-launch activities for new products, defining product mix, business models, pricing, UPN selection, and stakeholder mapping.•Managed Capital Equipment productivity, analyzing location, usage by FTE, ROI, and sales targets, leading a project model replicated across other BUs.•Coordinated events, webinars, and CME initiatives with training specialists.•Mapped KOLs and introduced strategic initiatives to boost product awareness and medical education.•Conceived and implemented digital initiatives and projects with strategic partners.•Developed the first promotional scientific materials and Value Proposition for HPC, public, and private markets.•Organized periodic internal meetings and sales conventions for the entire commercial operation. Show less Responsible for the strategy and product management of Electrophysiology (cardiology specialty) within the Rhythm Business Unit.• Pre-launch of Rhythmia HDx and INTELLA: Pricing, UPN selection, and Market Mapping;• Portfolio and inventory management;• Capital Equipment productivity management;• Financial and sales forecasting;• Development of scientific promotional material;• Support to Marketing and Sales managers.Results:• Brand awareness for new Electrophysiology products among physicians, institutions, and distributors;• Development of product mix guided by price, margin, and market segmentation;• Delivery of the first electrophysiology content and promotional material;• Portfolio update, reallocating products according to sales, market preferences, and innovation;• Development of a waste reduction process. Show less

  • Marketing & Market Development Specialist III

    Dec 2021 - Jun 2022

  • Market Development Specialist III

    Aug 2021 - Dec 2021
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  Honeywell

  Jul 2022 - now

  Senior Commercial Strategy & Marketing Specialist LATAM

  Honeywell is a ~$40 Billion revenue company and part of the Fortune 500, where I work in Strategic Marketing Planning, Commercial Strategy & Business Intelligence, reporting directly to executive leadership and regional and global C-level executives.• Development and Execution of a Three-Year Strategic Plan: Total Addressable Market (TAM), Serviceable Available Market (SAM), Statement of Differentiation (SoD), Objectives, Competition, Focus Areas, Strategic Levers, Trends, Projects.• Support for Strategic Marketing: Market definition, segmentation, value proposition, financial analysis.• Leadership in Key Initiatives: Key Accounts, Underpenetrated Accounts, growth vectors.• Productivity Analyses: By business unit, region, sub-region.• CRM Reports and Analyses: Pipeline management, opportunity status, sales forecasting.• Financial Tracking: By business, Key Segments, Step Change Initiatives, Annual Operating Plan (AOP).• Market Research and Macroeconomic Monitoring: Tracking opportunities.• High-Potential Client Analysis: Finance, Capex/Opex, Operations, ESG goals, synergy.• Role as Right-Hand Support for the President of Brazil: Assist the CMO and General Manager.• Business Development Reports: Prepared for LATAM and Global Presidents, including contributions to Town Halls, Board Integration Days, and executive councils.Results: • Developed and implemented the company's three-year strategic plan, contributing to business direction and the establishment of SMART objectives.• Created and presented business reviews to leadership, providing insights and new perspectives for the company.• Conducted a market feasibility study for QMS software (Track Wise) tailored for the pharmaceutical industry in Latin America.• Mapped the adsorbents market in Latin America, facilitating entry into a new market for the business.• Mapped gas processing units and capacities in LATAM, contributing to increased pipeline and early engagement with clients. Show less