Cansu Akıcı

Experience

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  TUBITAK

  Aug 2011 - Sept 2011

  Intern

  Industrial enzyme synthesis and purification

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  The Ohio State University

  Sept 2013 - May 2014

  Student Research Assistant

  Fresh Produce Safety, Bio-nanochips for Food Safety , Alginate-pectin microspheres for antioxidant content improvement

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  Sacem Hayat Teknolojileri A.Ş.

  Dec 2015 - Feb 2017

  Sales Support and Import Specialist

  Responsible of all import activities, quality assurance and support through and after sales; developing, managing and analyzing sales projects and tenders.

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  VSY Biotechnology

  Sept 2017 - Mar 2020

  In Cataract & Vitreoretinal Surgery Marketing Unit;o Creates and executes yearly marketing plans. o Develops and implements communication strategies. o Responsible for medical and sales trainings of sales team.o Plans, develops, and manages the marketing strategies and tactical activities.o Follows the annual sales & marketing budgets,o Manages digital marketing o Makes visits to the existing customers to keep the relations going and to the new customers to present the products in detailso Responsible for achievement of sale targets of the each year and also developing sales forecasts of following years. o Creates and manages projects for brand awareness.o Plans and coordinates the distribution of all communicational and promotional materials. o Works with PR and Advertisement Agents or in-house graphic design team for advertising.o Works with purchasing department and sales department for promotions.o Prepares and checks the tender spesificationso As a post-sale operation, gives the training of the products to the customers and asists regarding to the possible problems.o Attends the local and global congresses and gathers information about the market needso Retailers management.o Stock-tracking of the product portfolio. o Opinion leader management Show less

  • Product Manager

    Jul 2019 - Mar 2020

  • Jr. Product Manager

    Mar 2018 - Jul 2019

  • Management Trainee

    Sept 2017 - Feb 2018
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  Abdi Ibrahim Pharmaceuticals

  Apr 2020 - Aug 2022

  • International Markets Product Manager

    May 2021 - Aug 2022

  • Product Manager

    Apr 2020 - May 2021
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  Bausch + Lomb

  Aug 2022 - now

  Regional Product Manager

  Vision Care - Middle East & North AfricaResponsibilities:- Strategic Planning: Develop and implement comprehensive marketing strategies for Vision Care products (Contact Lens & Lens Care) tailored to the MENA region, ensuring alignment with global corporate objectives and local market needs.- Market Analysis: Conduct detailed market research and analysis to identify emerging trends, competitive landscape, and customer preferences, providing actionable insights to inform product positioning and marketing tactics.- Product Launch: Oversee the planning, coordination, and execution of new product launches, including the development of promotional materials, training programs for sales teams, and launch events to maximize market penetration and sales growth.- Stakeholder Collaboration: Work closely with cross-functional teams including sales, regulatory, and supply chain to ensure seamless product development and commercialization processes.- Budget Management: Manage marketing budgets, allocating resources effectively to optimize ROI on marketing campaigns and promotional activities.- Digital Marketing: Design and implement digital marketing campaigns, leveraging social media and other online channels to enhance brand visibility and drive online sales.- Customer Engagement: Develop and maintain strong relationships with key opinion leaders, healthcare professionals, and distributors in the region, ensuring high levels of customer satisfaction and loyalty. Show less