Anushka Gunawardena

Experience

• 

  Diesel & Motor Engineering PLC

  Jul 2012 - now

  Spearheading the TATA Aftersales Division's marketing team, surpassing revenue and profit targets while elevating the TATA Aftersales brand.• Developed and executed comprehensive marketing strategies for service offerings, leading to an average annual increase of 20% in service revenue and expanding market share from 33% in 2021 to 37% in 2023.• Led cross-functional teams, fostering collaboration between marketing, sales, and operations to ensure seamless service delivery and enhanced customer satisfaction.• Implemented data-driven decision-making processes, optimizing service performance and resource allocation.• Conducted market research and competitor analysis, identifying growth opportunities and maintaining a competitive edge in the industry.• Cultivated and sustained key customer relationships, achieving high levels of retention and loyalty through targeted engagement strategies.• Managed the topline budget of Rs 2.1 Bn in FY 2022/23, allocating resources within spending limits and demonstrating fiscal responsibility.• Increased customer satisfaction by 3% through process improvements and innovative solutions.• Launched training programs to enhance the service team's skills and product knowledge, resulting in improved service quality.Hard Skills:Strategic Marketing PlanningBrand ManagementCustomer Engagement StrategiesRevenue Growth OptimizationMarket Analysis & ResearchCross-functional Team LeadershipService Performance MetricsData-driven Decision MakingBudget ManagementVendor & Stakeholder Management Show less Drove market share growth of the TATA Aftersales Division from 26% in FY 2017/18 to 33% in FY 2020/21.• Formulated and executed a strategic vision for the Aftersales Division and individual service branches, collaborating with branch heads to meet turnover and divisional objectives. Progress was meticulously tracked, and corrective actions were promptly implemented when needed.• Directed the Marketing and Branding team for the Tata Aftersales Division, leading the successful execution of promotional activities and tactical campaigns.• Led field sales teams, consistently achieving and surpassing sales targets through strategic guidance and motivation.• Collaborated with Principals on international activities, delivering critical insights on Aftersales Division operations and market conditions.• Forged strategic partnerships with external organizations, enhancing the business and creating new revenue streams.Hard Skills:Business Development StrategyMarket Share GrowthSales Target AchievementPromotional Campaign ManagementRevenue DiversificationStrategic PartnershipsMarketing & Branding OversightInternational CollaborationPerformance Monitoring & ReportingTeam Leadership & Motivation Show less Directed the back-office operations within the TATA Sales Division, ensuring the precise execution of administrative and support functions in line with established plans and guidelines.* Led the back-office team through the entire process, from vehicle procurement to final sale, overseeing core activities such as stocktaking, costing, pricing, vehicle inventory control, and invoicing. Coordinated closely with Logistics, Sales, and Finance departments to achieve strategic objectives.* Conducted data analysis to provide management with valuable insights into vehicle sales, playing a key role in the monthly incentive processing for the entire TATA sales division.* Analyzed budget deviations by comparing monthly P&L actuals with budgeted figures, reporting significant findings to top management for informed decision-making.Hard Skills:Back-office Operations ManagementSupply Chain ManagementProcess OptimizationData Analysis & ReportingBudget Deviation AnalysisCross-departmental CoordinationStock & Inventory ControlCredit ManagementSales Incentive CalculationsCompliance & Process Control Show less Driving Operational functions in the Tata Aftersales Division whilst Coordination with external parties and internal departments such as Finance, Marketing, Human Resource, Legal & IT inorder to ensure a smooth flow in the Tata Aftersales Supply Chain.Hard Skills:Administrative Process ManagementCredit Facility AdministrationP&L AnalysisVendor CoordinationCross-functional CollaborationDebt RecoveryOperational ReportingProcurement CoordinationFinancial Performance MonitoringSupply Chain Logistics Show less

  • Manager- Services Marketing | Strategy Formulation & Execution, Brand Building, ROI Optimization

    Apr 2021 - now

  • Assistant Manager - Business Development | Market Expansion, Sales Management

    Apr 2017 - Mar 2021

  • Team Leader- Business Support & Controls | Operations Management, Process Optimization

    Apr 2016 - Mar 2017

  • Executive- Business Support & Controls | Financial Reporting, Data Analysis

    Apr 2013 - Mar 2016

  • Management Trainee

    Jul 2012 - Apr 2013