Aye Eyo Aye

Experience

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  Nestlé Waters

  Mar 2014 - Jan 2017

  Field Sales Representative

  • Managing and actively involved in sell out from the distributors' warehouses within the Aba and Umuahia territories. • Build coverage and development strategy to achieve efficient coverage and drive AVAILAIBILITY, VISIBILITY AND ACCESSIBILITY in all relevant outlets.• Drive implementation of Nestle Water value chain pricing in Abia state, set up and implement route to market chain from distributors, retailers and final consumers.• Conceive and update short, mid and long term developmental plans as an integral part of Nestle Water nationwide target focus.• Ensure collaborations and proactive interface with marketing, business development, brand team through regular feed-backs.• Enable results through others by building a virile sales team to own and drive distributors‘ sales targets.• Manage the point of sales materials.• Detailed market intelligence of the competition as regards pricing, promotional activities • Drive Secondary Sales Force performance.• Manage shoppers' complaints from trade, propose and drive implementation for redress.• Business Development in all channels;• Field accompaniment / coaching the SSF.• Manage FIFO and manage hygiene in all allocated outlets.• Continuous development of relationship, trust and credibility with the trade.Achievements.• Recorded 35% growth in sell out in 2015 vs 2014. • Recorded growth in the sell out of Aba and Umuahia from 22 tonnes in four months to 22 tonnes in 4 weeks.• Enhanced brand visibility to up to 80% in Umuahia.• Improved on our brand strength in major HORECAS In the city of Aba and Umuahia.• Responsible for the increase in distributor strength FROM 2 TO 3 DISTRIBUTORS IN 12 months.• Extended visibility and availability to other satellite towns’ i.e Isuikwato and Ohafia.• Recorded growth of 33% within one month of operation in the Imo territory.• Recruited an additional distributor for the Imo Territory. Show less

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  Hayat Kimya

  Feb 2017 - Jan 2020

  Alternative Trade Channel Executive

  •• Responsible for the sales and profitability of the Alternative Trade Channels(ATC) whilst capitalizing on the shopping moments available in the trade channel.. • Develop the customer base in the Alternative trade sector by making use of the opportunities that are available with our products. • • Prepare outlet action plan and post academy task and develop low productive outlets to high productivity• Ensure availability of all categories in reasonable stock level in alternative trade channels• Ensure merchandizing and visibility of all categories in alternative trade channels• Ensure all trade-support infrastructures are well managed and in good conditions • Explore new avenues for the sale of brand products ensuring profitability from the Alternative Trade Channels (ATC) • Implement and manage sales strategies to meet the business objectives of ATC channels in line with the company objectives. • Effective management of ATCs sales Reps whilst working with the Area Sales Managers in order to grow the Alternative Trade Channel. • Monitor market opportunities to capitalize on shopping moments in order to increase sales in the channels. • Manage the channel’s budget whilst maintaining profitability when offering incentives/ discounts.• Develop brand loyalty and ensure achievement of volume objective by effectively managing the activities of the ATCs Show less

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  Voyage International Nigeria

  Jan 2020 - Oct 2020

  Regional Sales Manager.

  • Responsible for the Regional Sales start-up.• Develop RTM and implement Sales strategies to drive sales processes in the Region.• Forecast Sales revenue targets for the Region.• Responsible for Distributor Recruitment and Appointments in the North Central.• Liaise with Top Sales Management to develop and execute prospecting Campaigns for target Market Sectors• Liaise with Top Management to develop and execute credible and effective pricing strategy.• Manage a diverse team of 7 Area Sales Managers and 2 Key Account Managers.• Create, communicate and execute a vision for the Region’s Sales Team. Providing direction and providing context for sales activities.• Train, coach and develop Area Sales Managers and Key Account Managers to improve their performance, establish goals and achieve objectives that tie into the Region’s budgetary responsibilities.• Responsible for People Management: Training, Diversity, Inclusion, Talent and Succession and Incentive Management. Show less

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  TradeDepot Inc

  Oct 2020 - Mar 2021

  Regional Sales Manager

  Responsible for the Expansion of TradeDepot's footprints in the North.

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  Multipro Consumer Products Limited

  Apr 2021 - Jan 2024

  Regional Product Manager, BabyCare and FemCare Categories.

  Responsible for the P&L for the Category.

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  Bodiya Synergy International -Nigeria

  Jun 2023 - now

  Modern Trade Manager- Nigeria

  Lead and Manage Modern Retail Accounts for Boyida Synergy Products Pan Nigeria.