
R A K.
Front Office Executive

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About me
Head of SOP (Modern Retail) at Vivo India | Turnaround Specialist | Key Accounts Leader | LFR, Sales & Distribution, and Retail Management Expert | Ex-Samsung, Aircel, Vodafone
Education

NIHM
-Hotel Management
Punjab Technical University
-MBA - Master of Business Administration Retail and Marketing
Google Mobile Academy
2021 - 2021Certificate Programme on Digital Marketing
Erasmus University Rotterdam
2023 -Certificate Programme in Innovation Management
Berhampur University
-BA - Bachelor of Arts
University of Michigan
2022 - 2022Certificate MDP on Successful Negotiation: Essential Strategies and Skills A+
Experience

Ramoji Group of Companies
Nov 1998 - Jun 2002Front Office Executive
Hotel Green Park - India
Jul 2002 - Oct 2002Lobby Manager
Vodafone
Nov 2002 - Oct 2008Team Leader (Key Accounts & Retentions & Relations)*Develop and maintain strong relationships with key accounts to ensure customer satisfaction and loyalty.*Collaborate with the sales team to create tailored solutions for key accounts.*Conduct regular training and development sessions to enhance team capabilities and product knowledge.*Continuously evaluate and improve processes related to key accounts management and retention.

Aircel Limited
Nov 2008 - Aug 2013Zone, Retail and Compliance Head*Conduct regular market analysis to stay updated with industry trends and competitor activities.*Build and maintain strong relationships with key stakeholders, including customers, partners, and government agencies.*Coordinate with marketing teams to execute promotional campaigns and in-store activities.*Manage the performance of retail staff, including recruitment, training, and development.

Samsung Electronics
Sept 2013 - Oct 2019*Mentor and oversee a large team of 800+ promoters, including 9 Area Sales Managers (ASM), 12 Team Leaders (TL), and 1 Zonal Sales Executive (ZSE).*Drive market share growth through targeted strategies tailored to specific segments.*Develop and execute plans for sellout forecasting and inventory management to ensure optimal stock levels.*Lead people management efforts from sellout to capability development, focusing on sales strategy, customer relationship management, team management, sales reporting, store operations, compliance, and marketing. Show less
ZSM (Regional Sellout Head)
Sept 2017 - Oct 2019Regional Sellout Manager
Sept 2013 - Aug 2017

Vivo India
Nov 2019 - now*Lead teams to achieve Annual Operating Plan (AOP) targets by strategizing, forecasting, and executing plans, while developing robust procedures and policies for business excellence and growth.*Foster effective communication and collaboration among internal and external stakeholders, including retailers, to align objectives with organizational goals.*Drive budget planning to ensure profitability for key accounts, focusing on maintaining positive outcomes and financial health.*Maximize branding and visibility through strategic promotions for new products, enhancing overall retail outlet success.*Oversee all aspects of store operations, including staff supervision, budget control, and stock management to optimize efficiency. Show less *Manage national key accounts across various channels, including offline and online, such as Reliance, Croma, and Vijay Sales, ensuring comprehensive coverage.*Achieve significant business growth, with a 20%+ increase in volume and a 35%+ increase in value year-on-year.*Improve counter share by 13% and enhance retail visibility share by 45% through strategic initiatives.*Implement structured plans and Joint Biz Planning (JBP) strategies to ensure consistent sell-in to sell-out performance and meet sales share targets monthly. Show less
Head of SOP (Modern Retail)
Jul 2023 - nowHead National Key Accounts (Modern Retail)
Nov 2019 - Jun 2023
Licenses & Certifications
- View certificate

Strategic Thinking
LinkedInMay 2023 - View certificate

Adaptive Leadership for VUCA Challenges
LinkedInMay 2023 - View certificate

Project Management Skills for Leaders
LinkedInMay 2023 - View certificate

Generative AI for Business Leaders
LinkedInJun 2023 - View certificate

Business Development: Strategic Planning
LinkedInJun 2023 - View certificate

Critical Thinking
LinkedInJun 2023 - View certificate

Decision-Making Strategies
LinkedInMay 2023
Honors & Awards
- Awarded to R A K.ACHIEVEMENTS - *Introduced D2R model, boosting growth by 80%+, optimizing distribution, and strengtheningpartnerships.*Implemented JBP for National Key Accounts, driving 20%+ revenue increase and securing thehighest brand share.*Developed Policy Process Dossier, enhancing stakeholder coordination and fostering growth.*Led SEC Lite Project, deploying 2000+ promoters, achieving outstanding productivity.*Established FOFO model, driving branded retail development and… Show more *Introduced D2R model, boosting growth by 80%+, optimizing distribution, and strengtheningpartnerships.*Implemented JBP for National Key Accounts, driving 20%+ revenue increase and securing thehighest brand share.*Developed Policy Process Dossier, enhancing stakeholder coordination and fostering growth.*Led SEC Lite Project, deploying 2000+ promoters, achieving outstanding productivity.*Established FOFO model, driving branded retail development and boosting profitability.*Rolled out Hutch Mobile Shop, establishing largest COCO setup and highest number of COCOs.*Received Global GTM Award for D2R Model, alongside consistent monthly, quarterly, and project accolades. Show less
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