Yu-Jen Chen

Experience

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  Soochow University

  Jun 2012 - Aug 2013

  Teaching Assistant

  Teaching Assistant, SCU English Summer Camp, Extension Education Department Prepared teaching materials, provided administrative assistance, and tutored student

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  Air force of ministry of military ROC

  Aug 2013 - Aug 2014

  Radar Technician

  1. Established and maintained radio and wire communications 2. Operated and performed maintenance on radar systems and associated equipment

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  NACS (National Academy of Civil Service)

  Aug 2013 - Nov 2013

  Executive Assistant

  1. Assisted the eleven-day visit of civil servants from Belgium, Austria, USA, Netherlands, Poland, Malaysia and Indonesia.2. Organised the international conference of International Human Resource Program (IHRP)

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  IÉSEG School of Management

  Aug 2015 - Oct 2017

  Graduate Student in Digital Marketing and CRM

  EQUIS, AACSB & AMBA accredited; Ranked 17th on FT; Top 6 in FranceAward: Merit-based ScholarshipProfessional skills in CRM, SEM, Affiliate Marketing, Online Reputation.

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  Regent Hotels & Resorts

  Jul 2016 - Jun 2017

  Digital Marketing Executive

  Responsibility: Website Content, Social Media Management, E-commerce(Online gift shop), CMS, Email Marketing, Google Analytic, Newsletters. Google AdWords (A/B testing)Performance: Increase the 2 times more followers on FB, IG, LINE and Weibo.Media buying for online advertisement in Facebook and Google AdWords for campaigns. Conduct CMS and email marketing with performance tracking.

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  Marianne Paris

  Jun 2017 - Dec 2017

  Stage Assistant Chef de Projet Marketing
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  Popup Tech

  Feb 2018 - Jun 2019

  https://room.fullinn.tw/Responsibility: Monitor Digital Marketing Performance (GA, Google Ads, Email Marketing), Marketing Strategy, Media Relations & Communication, CRM.Performance: Increase +180% of B2B customers. Coordinate seminar and Marketing Events. Contact for Sponsorship and Media. - Software product: Exclusive Room Management System for Taiwanese Accommodation- Assistant of business development- Digital Marketing Specialist- Marketing Research

  • Macom Manager

    Jun 2018 - Jun 2019

  • Marketing Analyst

    Feb 2018 - Jun 2019
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  Digit Spark

  Aug 2019 - Nov 2023

  Corporate Brand Manager

  Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long termPlanning and execution of all communications and media actions on all channels, including online and social mediaAssisting with product development, pricing and new product launches as well as developing new business opportunitiesCreating and managing promotional collateral to establish and maintain product brandingManaging the budget for advertising and promotional itemsCompetitor and customer insights analysisAnalysis of sales forecasts and relevant financials and reporting on product salesKey responsibilities* Contribute and collaborate daily with the brand, social, internal communications, and employee branding specialists* Build awareness, enhance corporate reputation and visibility among external audiences* Take complex (technical) messaging and distill it down into clear, engaging, and accessible communication* Create impactful campaigns with strong storytelling for both traditional and digital channels* Drive and build social media channels in Asia in conjunction with the global social specialist* Content creation for internal and external channels (visual and written), including blogs, videos, news, social media, website copy, advertorials, and presentations* Act as a brand guardian, in concert with the global corporate communications team* Create, coordinate, and cascade information to employees, leadership, and core external stakeholders* Connect with colleagues throughout the organization to identify needs and opportunities, gather feedback, and make suggestions for improvements* Combine a global approach for the brand with a local focus on execution, adapting and translating our overall communications strategy to local channels and activities, aligned with our brand standards* On occasion, support internal and external events, both physical and virtual Show less

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  Inbound Asia 集客數據行銷

  Aug 2019 - Aug 2021

  Brand Specialist

  Responsible for managing a company's brand. Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness of stature of a company1. Branding, Marketing and Communication Strategies 2. Brand Communication Development3. Public Relationship Management

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  留法比瑞同學會、中法比瑞文化經濟協會

  Sept 2019 - now

  青年委員

  創立於中華民國44年6月，為非政治性、非營利性的純民間社團，以促進台灣與法國、比利時、瑞士間文化、經濟、科技交流合作為宗旨。

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  ASIA-PACIFIC MARTECH TRANSFORMATION ALLIANCE ASSOCIATION

  Nov 2023 - Jun 2024

  Secretary General

  1. Administrative Management: Overseeing the day-to-day operations of the organization, including document management, meeting arrangements, and office administration, to ensure the efficient functioning of all administrative tasks.2. Meeting Preparation and Record Keeping: Responsible for scheduling meetings, preparing meeting materials, and recording minutes, ensuring that important decisions and discussions are properly documented and followed up.3. Communication and Coordination: Acting as a bridge for communication both within the organization and with external partners, clients, or the public, facilitating effective interactions.4. Policy and Procedure Development: Participating in or leading the development and revision of organizational policies, regulations, and procedures, ensuring the organization's operations are legal and efficient.5. Financial Oversight: This may include responsibilities such as budget preparation, financial reporting, and cost control, to ensure the financial health of the organization.6. Human Resources Management: Involved in or responsible for staffing, training, evaluation, and motivation of employees, creating and maintaining a highly effective work team.7. Project Management: Leading or participating in the planning and implementation of significant projects, including setting goals, allocating resources, monitoring progress, and evaluating outcomes.8. Strategic Planning: Engaging in the organization's long-term strategic planning, including market analysis, setting business development directions, and risk management.9. Representation of the Organization: Representing the organization in external communications or events when necessary, shaping and maintaining the organization's public image.10. Crisis Management: Participating in the response to emergencies or crises, making decisions to minimize negative impacts on the organization. Show less

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  INNORHINO Design

  Jul 2024 - now

  Senior Brand Marketing Manager

  1. Brand Strategy and Management: • Develop and implement a cohesive brand strategy that aligns with INNORHINO’s mission, vision, and values. • Ensure consistent brand messaging across all marketing channels and touchpoints. • Monitor market trends and competitor activities to identify opportunities for brand growth and differentiation. 2. Marketing Campaigns: • Plan, execute, and oversee multi-channel marketing campaigns, including digital, social media, content marketing, email, and events. • Collaborate with cross-functional teams to create compelling and innovative marketing materials that resonate with target audiences. • Analyze campaign performance metrics and adjust strategies to optimize results. 3. Team Leadership and Development: • Lead and mentor the marketing team, fostering a collaborative and high-performance culture. • Provide guidance and support in the development of team members’ skills and career growth. • Manage external agencies and vendors to ensure high-quality deliverables and cost-effective solutions. 4. Content Creation and Management: • Oversee the creation of engaging and relevant content that showcases INNORHINO’s expertise and thought leadership in the packaging industry. • Ensure content is SEO-optimized and aligned with the company’s marketing objectives. • Manage the editorial calendar and coordinate content distribution across various platforms. 5. Customer Engagement and Experience: • Develop strategies to enhance customer engagement and loyalty through personalized marketing initiatives. • Work closely with the sales team to understand customer needs and tailor marketing efforts to drive customer satisfaction and retention. • Collect and analyze customer feedback to inform marketing strategies and improve the overall customer experience. 6. Budget Management: • Develop and manage the brand marketing budget, ensuring effective allocation of resources. • Track expenditures and ROI, report to CEO Show less